How to Build a Powerful Personal Brand and Grow Online with Faith and Strategy

In this episode of Conversations with Rich Bennett, we sit down with David Griffiths, a content creator and social media strategist who skyrocketed from just 100 YouTube followers to over 1.5 million across platforms. His journey is one of perseverance, faith, and mastering the digital landscape.

If you’ve ever struggled to grow your brand online, feared stepping into the world of social media, or wondered how faith and business can work together, this episode is for you.

Meet David Griffiths

David Griffiths is more than just a content creator—he’s a faith-driven entrepreneur, musician, and the founder of Content Creation Academy. He specializes in helping individuals and businesses build personal brands, engage their audience, and create content that converts.

For years, David found himself stuck on social media, unable to grow despite consistently posting content. But once he shifted his mindset and focused on what his audience needed rather than what he wanted to post, everything changed.

What You’ll Learn in This Episode

1. Why Many People Fail at Social Media Growth

Many entrepreneurs and creatives struggle to gain traction online because they treat social media like a personal diary instead of a value-driven platform. David explains why understanding your audience's pain points and speaking directly to their needs is the key to unlocking growth.

2. The Mindset Shift That Took David from 100 to 1.5M Followers

David spent 13 years on YouTube with barely over 100 followers. Once he started focusing on short-form content, engagement strategies, and storytelling, his audience exploded to over a million. He shares his biggest aha moments and the steps you can take today to do the same.

3. The Power of Personal Branding and Why Businesses Need a Face

Today’s digital world thrives on authenticity and connection. Businesses and individuals who refuse to show their face online are missing out on opportunities for trust-building. David reveals why your brand should have a personality and how to engage with your audience on a deeper level.

4. The Secret to Viral Content: Storytelling & Engagement

Viral content doesn’t happen by accident. It’s intentional. David walks us through how he crafted a 7-second video that gained 17,000 views overnight and what you can do to increase your reach organically.

5. Faith in Motion: How God & Strategy Work Together in Business

David discusses how faith isn’t just about believing—it’s about taking action. Using biblical principles, he explains why success requires prayer, wisdom, and execution, not just waiting for opportunities to fall into place.

Top Quotes from the Episode

"Social media isn’t about you—it’s about who you serve. The sooner you realize that, the faster you’ll grow."

"People don’t connect with brands, they connect with people. If you’re afraid to show your face, you’re missing out on trust and engagement."

"Faith without works is dead. You can pray all day, but at some point, you have to take action."

Resources Mentioned in This Episode

David Griffiths’ Website: Content Creation Academy
Biz Greenhouse (Community & Business Growth Platform): BizGreenhouse.com
Faith in Motion Challenge: FaithInMotionChallenge.com
David’s YouTube Channel: David Griffiths Music
Follow David on Instagram: David the Digital Creator

Final Thoughts

David’s journey is proof that faith, strategy, and persistence can transform your life and business. Whether you’re a business owner, content creator, or someone looking for inspiration, this episode will leave you with actionable steps to grow your online presence.

What was your biggest takeaway from this episode? Send us a comment or share this post with someone who needs to hear it!