David Griffiths on Faith, Content & Social Media Mastery

Rich & Wendy 0:00
Hey, everyone is Rich Bennett. Can you believe it? The show is turning ten this year. I am so grateful for each and every one of you who've tuned in, shared an episode, or even joined the conversation over the years. You're the reason that this podcast has grown into what it is today. Together, we shared laughs, tears and moments that truly matter. So I want to thank you for being part of this journey. Let's make the next ten years even better. Coming to you from the Freedom Federal Credit Union Studios. Harford County Living presents conversations with Rich Bennett. 

Today, I'm going to get kind. 

No, no, no. The truth is. 

Rich Bennett 1:00
Today on Conversations with Rich Bennett. I'm excited to introduce David Griffiths, a seasoned content creator with over 13 years of experience navigating the world of social media. David's journey is one of perseverance, overcoming self-doubt and discovering the power of personalized coaching to transform his approach. He's here to share practical tips and inspiring insights for anyone struggling to grow their brand, especially those starting later in life. So those of you that are I don't want to say just my age, even some younger people that are afraid to grow your brand on social media. Listen up, because this one is definitely for you. David is an expert in the field and he knows what he's talking about. So how's it going, David? 

David Griffiths 1:52
It's a good day. Good day. 

Rich Bennett 1:54
It's very good day. Hey, every day we wake up. It's a good day. Bad. 

David Griffiths 1:58
Absolutely. 

Rich Bennett 1:59
You know, as a matter of fact, I. So before we start, those of you listening, I the first thing that I saw so David and I could see each other, two things I saw that tried that pulled my eyes right away was David's got a keyboard behind him and it's his hood which says Faith, Faith based. 

David Griffiths 2:19
Faith based social media. 

Rich Bennett 2:21
Is that women faith B social media. Is that the name of the meat? The name of the company, though, is it? 

David Griffiths 2:26
No, but for this is this is. This is our hoodie, right? So. 

Rich Bennett 2:31
Oh, I love it. 

David Griffiths 2:33
Thank you. 

Rich Bennett 2:33
I love that. I mean, I. Oh, God. Michelle, I hope you're listening to this one, because the way you are on social media, I have a funny feel like Dave is going to be for you, you know, so. All right, So, David, let's let's just start. You and I are the same age. You're a little bit younger to me. But what is it about people our age and maybe even older, some younger that are afraid of social media and don't understand? It's the way to grow their brand. 

David Griffiths 3:06
Well, 

it 

it doesn't hurt that when they try to get help from people who are younger and up using it, they're not always sensitive to the need to explain it in a step by step manner. That's easily digestible. That's part of challenge. But. So if you grew up like we did on social media and it's different emanations. So maybe let me describe a Facebook experience. So on Facebook, I look and I see my classmates shout out to Taco Bell Academy in Takoma Park, Maryland. I see my high school classmates. And and what I'm looking at is, oh, Suzy is going on a trip down to the Grand Canyon and her grandson, he just had his play, school play, and he was the star. And. Okay, this is great, right? 

Rich Bennett 4:08
Right. 

David Griffiths 4:09
But if you have a business. And you do it that way. It might not turn out that well for you. And if 

Rich Bennett 4:18
On 

David Griffiths 4:18
your. 

Rich Bennett 4:18
Facebook, 

David Griffiths 4:18
Yes, 

Rich Bennett 4:19
Right? 

David Griffiths 4:19
on any of the platforms, if you have the idea of, oh, this is just like it is when I'm on Facebook and I'm telling my friends what I did. If you I was on YouTube for 13 years and only had like 100 or a little over 100 followers. 

Rich Bennett 4:34
Okay. 

David Griffiths 4:34
And what the difference. And now I have over 10,000. One of 

Rich Bennett 4:37
Wow. 

David Griffiths 4:37
the big differences is I learned to think differently about social media. So I used to think social media was about me. Right. So, like, right. So like, Oh, I'm going on a trip. Okay. Hey, do y'all know I'm going to trip Check out the trip as opposed to if you're going to subscribe to my channel. And you didn't grow up with me and you're not related to me. 

Rich Bennett 5:03
You care. 

David Griffiths 5:04
Yeah. You don't care. You want to know what's in it for me? And I don't want to be selfish, but you want to know what value is it that you're going to be sharing that that my life would be better if I subscribed? 

Rich Bennett 5:15
Right. 

David Griffiths 5:16
If we start thinking that way, then it becomes a much better experience. But it's when we don't think that way and we just use it maybe the way we're used to because we grew up as social media was becoming. We just grew up doing it like that. Like, okay, well, it's show and tell time. Okay, I have pictures from my trip. Right. 

Rich Bennett 5:38
Yeah. No, you're right. You're 100% right. And you still see people doing it all the time. And what gets me is the ones that own a business and are doing that. But yet you go to their business page and you don't see their face anywhere. It's like you are your brand. Put it out there. I don't understand that. Why do you think people are afraid of doing that? 

David Griffiths 6:05
think they do this honestly, honestly, honestly. We have transitioned and most of the people in our age group have been left behind. 

Rich Bennett 6:16
Yeah. 

David Griffiths 6:17
They don't realize that a faceless brand is not the thing of today. Personal brands are the thing of today. So that, you know, in Gary Vee, who's one of the people I look up to. 

Rich Bennett 6:27
Yes. 

David Griffiths 6:28
Is discussing what's going on. And he's saying, you know, you all look like the personal brand of these heavy hitters is bigger than their corporate brand. Right. People are interested in connecting to a person, right? Not a name nameless business. And so with social media, you have to you have to think about it differently. Yes. They want to connect with you with a person, but they want that person to be focused on their needs and their pain points, their problems. 

Rich Bennett 6:59
Gary Vee is awesome. I'm glad I was just on a. It was like an interview. With him less last week, I think it was he was talking about Margaret, but mainly for realtors. But yes, still that and those of you listening, if you don't know who Gary Vee is, especially if you're in this field, if you're in marketing, well, number one, if you're in marketing and you don't know who Gary Vee is, I think you need to look for your career to be honest with you, because there's just some people that are out there that are the masters. And the thing I love about Gary Vee is. 

He's not fake. And you knew 

David Griffiths 7:44
Yes. 

Rich Bennett 7:44
that because there's no filter. He is himself. He says it the way it is. Some people may get offended by that. But he'll tell you he don't care. He's he's, I think, one of the greatest videos I saw. I think he put it up. It was a young kid came up to him and asked him to, I think, help him support his little business or something like that. Gary, is he right? Yes. Well, why should I do it? It's like, yeah, it, it, it was very, very good. He's yeah, he's amazing 

with social media and all the different platforms. You you were on YouTube for 13 years, had a hundred subscribers, then you turned around over 10,000. How long long did it take you to realize that you need to change the way you were doing everything? Was it. Was it 13 

David Griffiths 8:43
Well, to be honest 

Rich Bennett 8:45
Oh. 

David Griffiths 8:45
with you. And so as I was entering it, it was from the position of being a gasp, an independent gospel recording artist. And so the marketing people that I would sit with would say, Hey, you know, you first they would say, hey, you know, if you really want your career to take off, you need to start gathering emails at your concerts. And and they were right. But that was not my thing. And I didn't do it initially. But then after a while, I was like, well, I haven't been doing what they said and I need more, so maybe I have to start listening to them. And so I went and sat with some other marketing people and by this time social media was the thing. They said, Oh, well, you need to have a Facebook page. You don't have a Facebook page. You need to get people to follow you on Facebook. It's not enough for them to follow your personal profile. You need to actually create a page. Oh. And so I did that. And I then realized that, oh, wait a second, I post something something and hardly anyone who's following my page sees it. 

Rich Bennett 9:47
Right. 

David Griffiths 9:48
Oh, that's because the 

Facebook wanted you to get people to follow your page and then pay them to show whatever you 

Rich Bennett 9:59
Uh 

David Griffiths 9:59
want. 

Rich Bennett 9:59
huh. 

David Griffiths 9:59
People. So they're going to get you to do the recruitment work and then they're going to be like, okay, well, now that they're here. If you just pay to advertise, then that, yeah, more of your people will see your stuff instead of that small, I don't know, ten or 12%. So yeah, that was a very interesting learning experience. 

Rich Bennett 10:19
Now, wait a minute. Are say you play music and you didn't have a MySpace. 

David Griffiths 10:25
I. 

I did have. 

Rich Bennett 10:32
You know, I had to bring, you know, by the winds of the past, but. 

David Griffiths 10:36
But yes, I had a MySpace. 

Yes, that that was before I got even more intentional about my. So. So yes. So I learned about the importance of it in terms of being a musician who wanted to grow my fan base. But at that time I didn't get what I was supposed to do in terms of how to create content that other people would like to see. I didn't I didn't get that. So I did a live recording in 2012. David Griffiths In the Praise and Worship Experience, it was a psalm book release, concert, lullaby recording. It was sold out at 19th Street Baptist in Washington DC. 

Rich Bennett 11:19
Oh, wow. 

David Griffiths 11:19
And so I put videos from it and had you know, the crowds are professionally recorded, both audio and video. And, you know, a few hundred people would watch it like the people who participated had I did a community choir as part of the concert. So those people, they did enjoy it. The soloist, they and their families would enjoy it. And then I'm sure some other people who enjoyed that style of music. But it wasn't enough. It didn't make it go viral. So there must have been something that I was missing. Well, I don't. I told you something about Gabe, I should say. I credit Gary Vee with my the genesis of my success on social media. I have over 1.5 million followers online and. 

Rich Bennett 12:10
Nice. 

David Griffiths 12:11
And let me tell you how it began. A friend of mine named Jeff is a public speaker and shout out Jeff Vargas generation ology. 

Rich Bennett 12:20
Joe Vargas. 

David Griffiths 12:21
You know Jeff Vargas. 

Rich Bennett 12:22
I know that name. Why do I know the name? 

David Griffiths 12:24
He's a public speaker. He is. He's a public speaker. We happened to go to high school together and. And so he started you know, he started something during the pandemic. He started a Zoom called Dudes chat where guys that went to high school together, we like, you know, we we figured out something to do since we couldn't go anywhere. And one of our friends, Kevin, his mom, had just died and he said, Hey, David, would you be willing to sing a hymn every morning on Facebook to help me get through this time? And I was like, Wow. I said, okay, sure. And then what happened was Kevin was being blessed. But I realized only people who knew me would ever discover what was being a blessing to Kevin. So I did research, and that's where I came across Gary Vee being interviewed and him say the best place for businesses for organic growth at that time was Tick Tock. And I said, I thought tick tock was for like dancing girls or something, right? 

Rich Bennett 13:25
Exac. Yeah, exactly. 

David Griffiths 13:27
I didn't think that was like something for business. But what? He said it because Gary Vee has something that I would like in terms of, you know, results and business. I said, okay, well, let me laser beam focus on what he said. So I got myself a coach and I laser beam focused just on that platform. 

And in that season, that's when things turned around. So one of the things my coach said was, All right, find eight or nine things that you're passionate about and start posting those. Your audience will tell you what they want from you. 

Rich Bennett 14:02
Right. 

David Griffiths 14:02
So, you know, I posted me singing a song 

like, how did you know I got maybe 100 views or 200 views. People weren't that excited. I even was doing the trend where you like. It was popular at that time, where like someone would record a song and put the lyrics and you can like, do it together. 

Rich Bennett 14:22
Yeah. The duet. 

David Griffiths 14:23
Yeah, those did better, right? So I was learning. Okay, if I do this kind of content that's trending and I'm collaborating with someone else, it'll do better. But what does it have to do with what it is that I want to offer in service to other? 

Rich Bennett 14:39
Right. 

David Griffiths 14:40
All right. So it was cool, but I did it a little bit and it helped me grow some, but I didn't really feel like that was my sweet spot. So I did some trans. My first video that went viral was I took a fall, I went to Chick-Fil-A. I recorded in the line the long line of cars waiting to get served, and then I turned it around and I said, What's so special about Chick-Fil-A anyway? that was maybe seven or 8 seconds, but that one got like 17,000 views in a short amount of time. And I said, okay, so I'm learning that it's easier to go viral with something shorter. Because the algorithm is paying attention to how long people watch something. So it's easier for me to keep your attention for 7 seconds than it is for 38 or 45. So that worked. And then the next, as I kept trying different things. The first discovery or aha moment that was really big for me was when I, I was singing a hymn on Facebook for Kevin. And then I would pray. And so I said, Well, let me break this up into videos. I'll like, say hello, share a scripture, share a song as a separate video, and then share a prayer as a separate video. When I prayed. 

You got a lot of engagement. People would say, Amen. People would ask me to pray about something. People would ask. People would dm me and ask for advice. All of a sudden, my audience told me what they wanted from me. I was like, Are you serious? Okay, so then. 

Rich Bennett 16:26
Like a virtual church. 

David Griffiths 16:29
Wow. Yeah. 

Rich Bennett 16:30
Yeah. 

David Griffiths 16:31
Yeah. Like a virtual church. 

Rich Bennett 16:35
That's amazing. 

David Griffiths 16:36
So I started doing that on a regular basis. And then I would pay attention. Once I got to a thousand followers on Tik Tok, then they let you go live. So I would play hymns, you know, you see the keyboard behind me, I would play hymns by request. And then when I would do that, here's a little tidbit for someone in your audience to to use. I got to my first thousand on YouTube because whenever I would finish growing live on Tik Tok, I'd say, Hey, thank you all so much. If you're not already, please follow me here. You know David Griffiths. Oh seven And can you do me a big favour? I'd really like to get to 1000 followers on YouTube. Would you mind following me over at David Griffiths Music on YouTube? 

And in a few months time, I had 1000 followers on YouTube. 

Rich Bennett 17:26
Because you asked. 

David Griffiths 17:27
Because I asked. 

Rich Bennett 17:30
And you're putting out good content. 

David Griffiths 17:32
Yes. Yes. I was putting out what my audience told me they wanted for. 

Rich Bennett 17:36
Yeah. Yeah, I you know, I okay, first of all, I'm going to have to go and follow you now because you're stupid. You're still doing the prayers and everything. 

David Griffiths 17:46
Yes, sir. 

Rich Bennett 17:47
Still doing the hymns. 

David Griffiths 17:49
Yes, sir. 

Rich Bennett 17:50
Oh, yeah. I got to follow you. I have to follow you. It's. We're going to talk about something else after we're done recording. If you don't. 

David Griffiths 17:58
Okay. 

Rich Bennett 17:59
If you would like to make a drive up here for the special we want to do. 

David Griffiths 18:03
Okay. 

Rich Bennett 18:04
Yeah. But I love the fact that you you're telling people to go to YouTube channel. And I think where a lot of people are missing. And I know for a fact that's where I missed the boat a lot, too, especially with the podcasts. I just tell people to follow the podcast. You know, I don't I need to ask to ask them to follow me on TikTok Instagram. Will they ever ever even though I know really with podcasts, you're. You get more listeners from advertising on podcast because that's where listeners are. They're already listening, makes it. But you still want that that social growth. Ed I want to try something that you mentioned and maybe this is where I'm missing it on Tik Tok, because the videos that I post are the recordings that I do where it's just basically a static image of my guest. But I love the fact that the Chick-Fil-A comment you made. Obviously your thing is like, why not do that? Just video? Me Just asking people what they want to hear on the podcast, who they want to hear. Or something like that. 

David Griffiths 19:16
That's a great. 

Rich Bennett 19:17
Do you want David to come back and sing for you? 

David Griffiths 19:23
You said that you were. 

Rich Bennett 19:28
Well, the thing is with storytelling, because, you know, you're praying. You're doing the hymns. But do you are you using storytelling as well? 

David Griffiths 19:41
Yes. I'm glad that you said so. Next. Which was my first video to have over a million views. What I did was I'll say this and then, you know, share how I'm going to share with you several different kinds of tech content that you can make that will do well. And of course, storytelling is really critical. So it dawned on me, I'd heard someone say it, but it dawned on me, Wait, Dave one You can tell yourself what it is you wish someone would have told you six months ago. A year ago. And that. Will encourage someone going through a similar path as you. And you will be spot on in terms of the pain points, in terms of the problem, because it's real to you. 

Rich Bennett 20:39
Yeah. 

David Griffiths 20:39
So the first one that I did like that I, you know, put my and I'm not using a fancy camera, just put my phone up on a phone tripod and I said, Hey, wait, I want to tell you something. Don't quit. Don't quit. Then I went into an explanation of why they shouldn't quit. 

And of course, it was 

flavored with, you know, my life experience and my faith. 

But at the end I just said, So don't quit, that's all. 

And when I saw this video go viral, I went, okay, now I'm at another level. My audience is taught me. They want me to encourage them and they want me to encourage them the way that I would want to be encouraged based upon what I've been. 

When when you see something, when you when I look back at the videos that have gotten a million views or a million plus views, that there's 

contextualization. contextualization. I interviewed a gentleman named Brendan Kane, if you've ever seen his books. He's an expert on social media. And one of the things I had him on my podcast and he beat me up. I love you, Brendan. He beat me up because I wasn't getting it. And so he was like trying to get me to see, you know. David It's not just about creating content for a niche. It's about contextualizing whatever the context content is, so it's more relatable to a larger segment of the population. So he gave examples of people who talk about something very specific. Maybe it's tax law, or maybe it's some county. 

Rich Bennett 22:38
Right. 

David Griffiths 22:39
But they do it in a way that makes it interesting for the common person. And so once I once he started, I signed up to one of his programs and as I watched several of his his team's videos, I started getting what he was saying, like, okay, it's not just about figuring out your audience and creating content specifically for them in terms of going viral. It's about making that content related to a broader context. So every everybody might care about food because we all eat, 

Rich Bennett 23:14
Oh, yeah. 

David Griffiths 23:14
right? So if you're going to talk about something and then you can tie in. Okay. So let's say that a smaller segment of the population wants to lose weight. But a larger segment of the population wants to eat delicious food. So then if you say, you know, if you say something like, 

hey, I want to find out for me, what are your favorite places to eat that don't cause you to lose? Don't that don't cause you to gain a lot of weight. I'll go first. And then I could share something and then let other people comment, invite them to comment. So 

Rich Bennett 23:53
All. 

David Griffiths 23:53
one of my favorite things to do is those kind of posts, because while at first you might go, Oh yeah, well, and it didn't go viral, viral. But when you start doing things where the community gets the point that you actually care about what their opinion is, and then to take it a step further, especially when your account is smaller, go to the account of the person who commented on your post and find one of their videos that looks interesting. Watch it like it and then put a comment going a step further. If you put a comment. 

Rich Bennett 24:29
Gauging. 

David Griffiths 24:30
Yes. If you put a comment and you ask, you might say something nice and then ask a question. That's the A-plus version. 

Rich Bennett 24:38
Okay. 

David Griffiths 24:39
All right. So. So because when you do that, you're going to create this nucleus of highly engaged people. They're the ones who are like trying to be the first person to commit whatever you post a video because they actually feel a real connection to you and that you actually care about their thoughts, their feelings or their problems because you took the time to actually connect with them. I think that's that's one of my secret sources, is actually caring about the people enough to engage with the people who show up first. Because after a while, like, you know, if I look, let me look so that I can so I can say this accurately. So as I look. All right. So 

yesterday morning, 

18,900 in the morning before 22,300, I don't have time to go through every comment and go to all. 

Rich Bennett 25:37
Right. 

David Griffiths 25:38
Today, I don't write. I probably could hire a VA to do it. But the question. 

Rich Bennett 25:43
Or a couple visas. 

David Griffiths 25:45
Of me. The question 

Rich Bennett 25:47
Right. 

David Griffiths 25:48
would be what for? Because here's what. What if I went back and talked to my younger self? I'd say, Hey, Dave, you're going to go on social media. It's going to be really cool. But if you could take 10% of that energy and from the beginning, create a lead magnet, start building your email list from the very beginning, you'll be a much happier man because you'll be able to start a business. 

Rich Bennett 26:11
Yeah. 

David Griffiths 26:12
Because after a while you get confused. Am I here to create content to get the most number of followers, or I here to create content for the person that I wish to serve and then make offers to them where I'm paid for the value that I give? So it's very easy for you to, you know, like there's adrenaline. Like I get excited when I finally figured out how to create content that went viral. Yeah. Like I didn't need to eat on my mom. I don't need her making content today. Yeah. 

You know. 

Rich Bennett 26:53
But you're having fun doing it. 

David Griffiths 26:55
Yes, absolutely. 

Rich Bennett 27:01
With with the car, especially with businesses. Do you find it that too many businesses are, instead of putting their face out there and marketing to people right away, they're trying to advertise to make sales and they're not building that relationship. 

And if they are, what do they need to change that? 

David Griffiths 27:29
My goodness. Okay, So like, 

let me let me break this down a little bit. So I'm not mad at the person who starts out advertising. Off the bat. I would just. There's a technique that people were doing. I don't know, maybe a year and a half, two years ago, where I could I would say this is something that someone could do. 

If you're gifted in this area, you can create the post yourself. If not, hire a VA or hire someone on Upwork to do it. Create nine posts that give. Value to your particular avatar. They're very attractive. Right. And 

archive the other post. So you have a if someone comes to your Instagram, for example, and there's just these nine posts. And so you have a very attractive profile with just nine posts and your profile description, then you don't have to spend all your time creating content. You could then do ads and when people reference and go to see, Well, who's this guy? What is he talking about? You have a very attractive profile, and the posts that you've created are educational to help, you know, build the know like trust, help them know the value that you have to offer that I think is a great place to do. 

Rich Bennett 28:53
Okay. 

David Griffiths 28:54
If you're seeking to organically grow, then I think it would be important for you to do the kinds of things that even you were talking about or that I was talking about in terms of asking questions, getting to know your audience, getting to know what they really care about so that you can make better offers to them or make the offers that you would that you don't want to sell people what you want to sell them. You want to sell them what they actually want. 

Rich Bennett 29:21
What they need. 

David Griffiths 29:22
Yeah. 

Rich Bennett 29:22
Well, I was going to say not even what they want, but what they need. And I do think that's where a lot of businesses make a mistake. They're selling somebody, somebody something what they want. And I learned this when I sold cars for ten years. 

David Griffiths 29:38
Are. 

Rich Bennett 29:39
Because there are certain cars I refuse to sell because I'll never forget this. I had a family come in. I ain't going to mention the brand of the car, but they were looking at this car and they wanted something very safe for the family. It was a huge car and I kept telling them, I said, Now, if you want something safe this is not the car you want. Well, we've been told this is one of the safest cars out there. Yeah, well, you've been told wrong. I could take you there to the body shop and show you one that just came in. I said, when it comes to safety, this is the card. They kept pushing and pushing, and I turned around and said, Let me go get you a different salesperson. Because I knew it's what they wanted, but I knew it wasn't what they needed and I knew I would feel guilty. Selling it to them. And I've done a lot a lot of people in businesses, if if I feel like it's it's not what you need, I'm not going to feel good about it. 

I if I sell something, I want to feel good about it because I helped you, you And I think that's what a lot of businesses do, make the mistake. You even with the social media part, they're putting out stuff that they want to say, not what their followers or even potential followers. Want to see. 

David Griffiths 31:07
You. 

Rich Bennett 31:08
It's all So another question for you. Got a really got I'm loving this, especially because you know, with us being on social media for so long, actually, what do you have to say to the younger ones, the younger people that think we are too old and we don't know what we're doing? 

David Griffiths 31:28
Wow. 

Oh. 

Rich Bennett 31:34
In a nice way, David. 

David Griffiths 31:36
Well, I would say this. I would say be very careful because, you know, four or five years ago, the people that I was looking at were doing well, that were teaching others how to do well. Many of them are no longer on the platforms because they burned out. And there's so there's life lessons that we learned that would help us to catch patterns like that before it got to the point of no return so that there's still wisdom. And in bouncing off things from someone who has experience because there are life lessons that one might not have learned yet in their early twenties, maybe that will help them to be successful even if they feel like, Oh, I got this because I, you know, yeah, I grew up using this, I know this. My mom didn't get it. My dad doesn't, but I know it. Yeah, but also, you know, it's very possible that 

you'll you'll fry yourself because, you know, you could develop easily an obsession with this and not put boundaries on it and then burn out and not and not even have the capacity to keep doing what it is that was keeping the algorithm happy. The other thing is the algorithm changes. 

Rich Bennett 32:59
Right. 

David Griffiths 33:00
Yeah. So I can't even give you advice to just do what I was doing five years ago because the algorithm changes. So. So I think it's, it's wise to, to value the wisdom of life and apply it to the context of social media. 

Rich Bennett 33:24
Well, yeah, cause we definitely seen a lot of change. Even with websites. It used to be with websites. You would put the meta tags in that would that would put more people to your website. Well, that doesn't work anymore. Then it was keywords. That doesn't work anymore because it's key phrases. And then the. Yeah, it's like. Everything is just it's crazy the way it was growing. I mean, the Internet's not that old. 

David Griffiths 33:49
True. 

Rich Bennett 33:50
Its social media is even younger. 

You're listening to the conversations with Rich Bennett. We'll be right back. 

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David Griffiths 35:11
That's a very good question. So I would say 

would invite people to do their research. 

I'm laughing now because sometimes that research might be a question to chat jpt or perplexity or Clyde. Right. 

Rich Bennett 35:29
Yeah, the. 

David Griffiths 35:30
But so, for example, I would if I'm looking for people in our age group, I would go over to Facebook because that's where I know, like it's like my my son, he's on Facebook. He's 20, but he's on Facebook. Kind of like, you know, so dad can send him the list of the. Yeah. His friends, they drag it out on Facebook. 

Rich Bennett 35:59
Right. 

David Griffiths 36:00
Do you have a product that's for 20 year olds? I wouldn't look at it over there on Facebook. Facebook is wonderful because they've developed groups. And so you can leverage being in groups to work your business. That's a play. And so I would say if you are targeting younger people, then Snapchat tick tock, of course, as long as it's around. 

Rich Bennett 36:28
Yeah. 

David Griffiths 36:28
Yeah, those those would be good platforms. If you're looking at a little bit older, then Instagram would be good. The female audience. 

Interest. There we go. Yes. Ventures. So. So just depending on and who it is that you're looking and X and threads people who are into thought leadership you know. So each of these different platforms has a personality and so you should actually do your research to see, okay, well, where would my avatar hang up? 

Rich Bennett 37:06
Right. And what about is as far as LinkedIn? 

David Griffiths 37:11
BTB Yes, that's a good place 

Rich Bennett 37:13
Yes. 

David Griffiths 37:13
for me to be linked and definitely is that place. And and it's it's LinkedIn is adopting a lot of practices. It's even absorbing some of the I thank God for Tik Tok man because Tik Tok made social media better period because now Instagram had to be more friendly with their algorithm when it came to short form video and other content. You know, Tik Tok was allowing people who never met you to look at your content and then based upon their reaction, send it out to more people. Whereas Instagram was only showing it to people who already followed you. And then based upon that, yeah, so the the Tik Tok ification of social media has been such a great blessing because the YouTube shorts are because of that right? So 

LinkedIn is a platform that I'm looking forward to 

using more in the future. Because, you know, it would be the platform of the smallest following because I wasn't focused on being me. But I see it. And according to Gary Vee, it's definitely a platform with a lot of opportunity. 

Rich Bennett 38:28
Yeah. Yeah. Well, it's it's a I also believe it's a great I don't want to say networking platform in a way it is, but I think it's. When it comes to business, it's a great 

resource for learning more about your business, I would say, because it's almost like a 

like a giant mastermind group in a way. Does that make sense? 

David Griffiths 38:55
Okay. 

Rich Bennett 38:57
Yeah. Because if you if you ask a question out there. 

If it's a good question, chances 

David Griffiths 39:04
Yeah. 

Rich Bennett 39:05
are you're going to get some people that respond to it. If it's a good business question, and that's what people on LinkedIn like, where is you ask that on Facebook may. 

David Griffiths 39:14
Right. 

Rich Bennett 39:15
Som But, but, but I think the biggest thing is and where a lot of people missed the boat is you got to play around with them. Don't. 

David Griffiths 39:23
Yes. 

Rich Bennett 39:24
Afraid to play around with them. 

David Griffiths 39:26
Absolutely. And and on both on Facebook and LinkedIn, getting in groups and asking questions 

Rich Bennett 39:30
Yes. 

David Griffiths 39:31
there, that's very valuable. 

Rich Bennett 39:34
Actually, I'm glad you mentioned groups, too, because, oh, God, this is when it comes to groups on Facebook and LinkedIn, and I'm seeing it more on Facebook all the time. 

It seems like every day you get an invite to be in a group. 

David Griffiths 39:55
Right. 

Rich Bennett 39:56
Do you think because of the growth of especially Facebook groups and it seems like every day somebody is creating a new one or two or three or four or five? That it's going to sort of fade out because people are just getting tired of it. And the reason I say that too, is and I'm guilty of this at times I'll use that 

symbol with everyone and followers. There are times when people hate to get notifications. 

David Griffiths 40:26
Yes. 

Rich Bennett 40:27
24 hours a day, especially when they're sleeping and they forget to turn the notifications off on their. 

David Griffiths 40:33
Yeah. 

Yeah, I understand the value of that. But yes, it can be annoying because you think that someone's o personally is looking to do something, Then you're like, Oh, it's for everybody. 

Rich Bennett 40:47
Yes. 

David Griffiths 40:51
Here's here's the interesting thing. I had not. 

Spent a lot of time in Facebook groups and use them as much as I saw other people who were teaching in my space. And I realized. And part of it is because I like being a very straightforward person. And I felt like some of the tactics that you would use were a little bit not straightforward. And so 

Rich Bennett 41:18
Right. 

David Griffiths 41:19
and so because. So if someone creates a group and then they have rules that tell you what, you can't self-promote, then the question would be, well, why are you in the group? Because if they create a group, it's around the topic. Maybe you're there to get questions answered. Cool. But the business person who's there. The play would be for them to answer questions and for you then to be like, Oh, this person, they know what they're doing. And then you check out their profile and their services and and then in many groups you can do that, right? You can get to develop the reputation of being an expert and then you can offer greater value. And so that's the play that I would say you should do with groups on Facebook. 

They're they're people used to use still do use to use Facebook groups for their challenges. So let's see. I have a challenge that's coming up. 

I'm I initially was planning to use a Facebook group, but I realized I would rather get everyone to join like an on site community because of it for several reasons. But it offers me the opportunity to let them know other offerings that I have that. 

Rich Bennett 42:43
Like substack or something. 

David Griffiths 42:45
Yeah. Yeah. So. So I have, um. So I have a my company has a, a white labeled version of go high level. Go high level allows you to create memberships groups. 

Rich Bennett 42:59
Yeah, 

David Griffiths 42:59
Right. And so that's what I've been doing when I'm hosting a challenge, it'll be inside there. It's great because 

Rich Bennett 43:05
I love that. 

David Griffiths 43:05
you create the product, you know, like everything that this particular challenge is a transformation challenge. So the e-book that I wrote, the journal that goes with it, the tracker to help you in your process, all those are housed inside of a course that's housed inside of the membership site. So I think that's that's wonderful. And you can use gamification to make it more exciting to get people to compete, you know, to make sure you post every day and you comment on three other people's posts. So I love that and I love doing it off of Facebook. Although you can use Facebook for that. And a lot of challenges in the past have done that. But then you have these Facebook groups that die after the challenge. So I was trying to do something where I could develop a long term community so that, you know, if I'm doing the challenge every month or every other month, then I'm still I'm still providing value in there. And then and then they can see the other offerings, because when you have the membership, you can see the other communities or groups that are also hosted in that. 

Rich Bennett 44:17
I love it. All right. So where do people go in order to. Because you said it's white label. So where can people go to actually get this? 

David Griffiths 44:27
Biz greenhouse dot com is our is our software. 

Rich Bennett 44:30
What is it? 

David Griffiths 44:30
Biz greenhouse so if you visit biz greenhouse dot com. 

Rich Bennett 44:35
Busy greenhouse. 

David Griffiths 44:36
Yes, sir. 

Rich Bennett 44:38
Dot com. 

David Griffiths 44:39
Yes. 

Rich Bennett 44:40
Okay. I love that idea a lot better because one of the things I in all honesty, I do believe that some Facebook groups are too big. 

David Griffiths 44:53
Okay. 

Rich Bennett 44:54
I look think of it as a I mean, I mentioned like with LinkedIn, it's like masterminds. Think of like a Facebook group as a mastermind group and all your mastermind groups you want limit it to how many people are in it. 

David Griffiths 45:10
That's true. You're right. That's true. 

Rich Bennett 45:13
And i think facebook groups too many peop. People want to grow them because they figure the more members they have, the better. then when you're asking the same people to join all these different groups that you're making, it's not going to be seen. 

And the engagement is not going to be there. And I think that's where a lot of people are missing the boat with the Facebook group. That's why they need to go to biz greenhouse dot com and get, you know, get the group there. I love that. I didn't know you were doing that. I'm finding that. 

Wow. 

David Griffiths 45:46
And. 

Rich Bennett 45:47
This is amazing. I mean, I had no idea that you that you're a singer and can't wait to check out the YouTube app. Oh, God, There's so many things. So. Ah, besides you, besides your brand. 

David Griffiths 46:03
Yes. 

Rich Bennett 46:04
Can you share an example of a brand that started small but achieved, I mean, huge growth on social media and what they did right? 

David Griffiths 46:14
Wow. You know, the. 

I'm going to I'm going to pick Myron Golden. Are you familiar with Myron Goldman? 

Rich Bennett 46:26
Now. 

David Griffiths 46:27
Okay. So Dr. Myron Goldman is a 

he's very big on on Instagram and on YouTube. In fact, he's crushing it on YouTube because in my opinion, he's one of the best at selling from the stage. He's a so he's a phenomenal speaker. He was a pastor or preacher before he was an entrepreneur. He's excellent at sales. So those things together just he's he's mind blowing. He teaches biblical principles of business. So what he did is he started here's his ecosystem. 

He lost everything. Like he I should say, he lost everything. Do you know who Russell Brunson is? 

Rich Bennett 47:18
Yeah. 

David Griffiths 47:19
He lost everything. He He came across Russell Blunt. Russell Brunson. Clickfunnels. He joined his mastermind. 

Rich Bennett 47:28
Okay. 

David Griffiths 47:29
From there. The rest is history. So. So he he was successful previously, then had some problems with the IRS and had a lot of tragedy in his life. And when he came back, he came back with a vengeance. Here's what he does well. 

So he's not like he's someone who has biblical principles. He's not afraid to say that that's what he has and he draws a certain avatar. Okay, so here's someone who's going to teach me how to be successful in business, but they have like Christian values or biblical values. Okay, well, let me check him out. Let me see what he has to say. Right. So he was good at creating a very clear vision of who he's for and the value you're going to get from him. So what he does is he goes live on YouTube. At first I think he started off just going live like twice a week. 

But now you get a new video from him every day and make he How many followers does have? I don't know if he has a million followers yet, but he's like very his company is growing very, very well. I want to say he made 15 million last year. 

Rich Bennett 48:56
Wow. 

David Griffiths 48:56
Yeah. And so 

he is a we can have a whole conversation for the rest of broadcast just about his ideas. He has 962,000 followers. 

Rich Bennett 49:11
How many? 

David Griffiths 49:11
962,000 on 

Rich Bennett 49:14
Why? 

David Griffiths 49:14
his main YouTube channel. He started a second YouTube channel as well. Okay. So. 

Rich Bennett 49:21
Wow. 

David Griffiths 49:21
So here's this real quick. Here's this is ecosystem. He wrote a book called From the Trash Man to the Cash Man. His Principles of Personal Finance. So he was he was he had a what is it, polio, I believe, when he was young. So he has a brace on one of his legs. He was a trash man making six bucks an hour. And then he learned these principles of of personal development and sales. And then he was able to go from there to where he is now, where he is a successful entrepreneur. So his book is like 20 bucks. Then when he went to Russell Brunson's mastermind there, he was asked to give a presentation about his ideas because he was coming in, giving some very unique ideas that were helping people in the mastermind to crush it. And so it was great because he'd gone through a really dark season and it was great that the stuff that he knew was actually very valuable to these people who were financially far ahead of him. But he wrote a book called Boss Moves. Based upon that presentation that he did, that books $30 plus the $10 like, you know, processing fee, like to send it out. 

Rich Bennett 50:41
Right. 

David Griffiths 50:42
All right. So you had to $20, but you got a $30 book with the $10 processing fee. Then the next level is he started a challenge. He does it every month. It's one week. It's make more offers, challenges, what it's called $97. The basic level, you get an hour with him every day. You can do the VIP version for $297. You get an extra hour and in the hour, he answers questions. All right. Then he has another level up above that where 

Rich Bennett 51:16
Wow. 

David Griffiths 51:17
if you pay and now he has it to be like, I think it's like 897. You pay 897. You can be one of the people who's asking the questions in the Q&A session. So he has maybe 353 to 350 every month to sign up for his make more offer shows. All right. So you had block one, but to the the challenge. And then from that, at the end of the challenge, he makes an offer for people who currently are making less than 20,000 a month. There's one offer for people who are making more. There's another. 

Rich Bennett 51:57
Wow. 

David Griffiths 51:58
And then and then he has. If you want to spend a day with him, you get to go with him to an event where he's speaking. He's going to teach you how to sew from the stage. You get to fly with him in his private jet. He walks you through creating and making your offer. And so several of his students have, you know, had $3 million days, $7 million days because of what he teaches them. So that's his kingdom. And he just grew on social media over the last few years. He's a. 

Rich Bennett 52:32
Wow. 

David Griffiths 52:32
Someone. I would say he doesn't. Well, one of the things that he says is like divorce yourself from the results. So make a commitment. I'm going to be on here. Right. And I'm going to be here faithfully and I'm going to learn. So I'm not going to do it for for a week or a month and be like, okay, oh, I didn't grow as much as I thought. Never mind. I'm quitting. 

Rich Bennett 52:55
Right. 

David Griffiths 52:55
But he was like, No, I'm going to be here for a couple of years and I'm going to do this every week. 

Rich Bennett 53:00
I love that. What's his name again? 

David Griffiths 53:04
Myron Goldin. 

Rich Bennett 53:06
I got to follow him to. There's a lot of people that I got to follow when I'm done here. She's something you mentioned earlier, and I did not know this, but I want to talk about it. You said you have a podcast as well. 

David Griffiths 53:22
I do. My friend. I need to come study from someone like you so I can learn how to do podcasting Well. 

Rich Bennett 53:31
In all honesty, David, if you're serious about that, I one of the things I love doing is, is helping other people. One of the side things I was going to do was start coaching or consulting, and I said, You know what? No, because I've been helping people and I'd rather be a mentor because a mentor doesn't charge. I'm always willing to help out. I'm always willing to help out. So what is the name of the podcast? 

David Griffiths 54:00
Change. 

Rich Bennett 54:02
Just change. 

David Griffiths 54:03
Yes, the Change podcast. So it's. So what's funny is like, literally, I'm having my first 21 day Faith in Motion Transformation challenge starting in just a few days. And it this challenge and I just wrote an e-book called Faith in Motion. This represents this. I don't want to say it's my life's work, right? Because I was doing music before I was creation. But this is this is my passion. This is my heart's desire. Like, for many years, I would pray and I'd be like, Oh, you know, is God mad at me? Like, how come I can't get the results? I see other people. Don't get me wrong, You know, my mom would always share stories about, you know, different things she prayed about and I would see regularly. I'm going to give you an example. She wanted to sell her car, and then we found out something was wrong with the brakes. And I'm supposed to help her and I'm going, Lord, have mercy. Now I got to go find some way to do the brakes and everything. And so I prayed about it, but she was praying about it. Couple of weeks ago, someone knocks on the door, our front door. 

We open the door. Yeah. Excuse me. you want to sell your car? There's no for sale. Sign in the window. Nothing. Just the car just sits there. This guy happens to be doing roofing in the neighborhood and sees the car and was like, Yeah, that's the kind of car that I want to get for my wife, my son. 

Rich Bennett 55:38
Wow. 

David Griffiths 55:38
The next day he comes back. The car is no longer there. And I'm going like, okay, God, does my mama someone. She must she must have paid time. She must have done something that makes God love. But Bob would always have these wonderful testimonies of answered prayer. And I was trying to figure out, is there something that I'm missing? And so in this book, I talk about the fact that, well, actually, if we look at these Bible stories, God often and I would say mostly he has instructions for people to do. 

Rich Bennett 56:12
Yeah, 

David Griffiths 56:13
So we're just thinking of the fact that, you know, I'll call upon God and he'll save me from my problem. Well, yes, God saves his people when they can save themselves. 

Rich Bennett 56:24
right. 

David Griffiths 56:24
But he has stuff for them to do. He didn't give us minds and talents to not do anything. And so there's the story. I believe, was Exodus 14, where Moses and the children of Israel, they're at the Red Sea. The children in Israel are upset. Oh, my goodness. The Egyptians are going to come kill us. Rose. Why you brought us here to die. And then Moses was going, God help me. What do I do to save your people? And guys like Moses, what do you cry to me for? Raise your hand. Raise your right. And Moses raises his rod. And the situation is resolved. God gave Moses something to do. He gave them instructions. So for me, I think that many people like myself who've grown up as people of faith, we've prayed, but we've forgotten that God requires us to follow instructions. 

Rich Bennett 57:14
Yes. 

David Griffiths 57:15
Faith without works is dead. So it's faith in motion, as I like to call it. We're praying. Yes. God is, is, is, is hearing us and answering our prayers. He has the prerogative to say yes, no, maybe wait while. Right. But he also has given us instructions in his word what to do. The Bible says in the multitude of counselors, there's safety. We can get wisdom from a coach like you're willing to be a mentor. I can get wisdom from you. And so I'm supposed to do what my mentor teaches me, and that's part of God's solution. 

Rich Bennett 57:52
Right? 

David Griffiths 57:53
So that's what I really want to convey, because quite honestly, I get sad with the number of messages almost on a daily basis of people asking me to pray about things and they're asking 

Rich Bennett 58:04
Yeah. 

David Griffiths 58:04
for my advice. And then I realize a lot of them, a strategy that they could do that would fix the situation. 

know, if I pray, father helped me to lose weight. 

There may be some emotional issues that I have that there are strategies to help with, but maybe there's some stuff that God needs to help heal my life. Cool. But I'm sure at some point there's going to be a strategy 

because because in those situations where there is no strategy, all said that you have unexplained weight loss. That's not a good story. 

Rich Bennett 58:45
That's not. Yeah. No, no, no. 

David Griffiths 58:46
It's not. 

Rich Bennett 58:46
Yeah. You would. The unexplained weight loss. No, definitely not. You know, I think the other thing is, which is something I want to talk to you about afterwards, but I also feel that a lot of even though people are praying, I feel a lot of people don't know how to pray. They don't know how to talk to God. And you you well, you seen on social media all the time. People always ask you for prayers. You know, please pray for so-and-so's, you know. And I it one of the things that gets me is people will always say, oh, not always. There are people out there. There will always I keep saying, oh, there are people out there. They'll see bad things. How they don't believe in all that until it comes time. But they need help and they're asking for prayers. Well, maybe you should have started praying earlier and want to be in this boat. But that's that's a whole nother topic. So. 

David Griffiths 59:50
Yeah, 

Rich Bennett 59:50
David, 

David Griffiths 59:51
I. 

Rich Bennett 59:51
something very important. Tell everybody your website how they can get in touch with you and your YouTube channel. Give everything, man. 

David Griffiths 1:00:02
I will do my level best. Okay. So if you want to follow me on social media on YouTube, it's at David Griffiths Music. David Griffiths Music on Instagram. David The digital creator. David the digital creator. And then on YouTube, Orphaned Helper. 

Rich Bennett 1:00:25
Huh? 

David Griffiths 1:00:27
Orphan helper. That's literally. Yeah. Go to Facebook slash backslash. Orphan helper and you'll find me. But. But, you know, if you put David Charles Griffiths, you can find me as well. And if you want to ask me a question, send me an email at David at Content Creating Academy dot com. My business is Content Creation Academy. And if you go to content Creation Academy dot com, you'll see our website. But largely people contact me through social media or send me an email. So my website is for decoration on the. 

It's funny because some of the people at some of the interviews I've done on podcasts have looked at, you know, my personal website, David Griffiths Dawg as well as Content Creation Academy dot com. 

But I laugh because if I have a challenge coming up, like I have the faith in Motion challenge dot com I set up a landing page Faith and Motion challenge dot com. People go to that URL and sign up for the offer. So. So nowadays, honestly, I'm generating leads on social media and sending them to landing pages that we host our biz Greenhouse. 

Rich Bennett 1:01:47
Smart. 

David Griffiths 1:01:48
Yeah, that's. That's a. 

Rich Bennett 1:01:50
You know, I have to ask you this. The at Orphan Helper. What's the story behind that? 

David Griffiths 1:01:58
I like helping orphans. And at the time when I was. 

Rich Bennett 1:02:02
That is awesome. 

David Griffiths 1:02:04
Setting up Facebook. I was more actively involved in that. A friend of mine started a nonprofit and 

one of my good friends, a musician from the D.C. area, his name was Rick Smith. He and I recorded an instrumental CD. So, you know, it was a long time ago. It was when my 20 year old son was inside of his mother and hadn't yet been born. He unfortunately got 

cancer and he passed away. One of the most gifted musicians that I've ever met in my life. So he and I did a CD together of hymns that was used to raise proceeds for orphans for her nonprofit. 

Rich Bennett 1:02:50
Awesome. Wow. You. You truly are doing God's work. Without a doubt. 

David Griffiths 1:02:58
Thank you. 

Rich Bennett 1:02:58
That is your music on Spotify as well. 

Or not yet. 

David Griffiths 1:03:06
On Spotify. 

Rich Bennett 1:03:08
Or Apple. 

David Griffiths 1:03:10
Yeah, it's on iTunes. Like if you put David David Griffiths in the prison worship experience, I believe that and also some instrumental hymns are on. On most platforms you. 

Rich Bennett 1:03:22
All right. So, David, before I get to my last question, is there anything you would like to. 

David Griffiths 1:03:28
Yes. Here's here's what I would like to add besides the fact, if you need help, if you need wisdom, please don't hesitate to send me an email. David, a content creator and academy. I believe that a lot of us undervalue our story. You mentioned the power of story earlier. I believe that whether you choose to write a book, I just the last weekend I attended an intensive to help me. I wrote two eBooks and outlined a third one in one weekend. 

Rich Bennett 1:04:02
Wow. 

David Griffiths 1:04:03
I was very excited about that because I realized 

when you get in community, it's so much easier to make progress. So it was great to for three days to be with on Zoom with a group of people who also are writing and and have, know, coaching and prompts and then have sprints where you're writing and it's been okay, right, for the next 30 minutes, you know, or I'll write for the next 30 minutes, add images to the e-book that you already created or you know, just really good stuff. 

I want everyone listening to understand that your story has value. You don't have to be a famous person having a story. Your story has value for those in your family and in your community. And if you don't tell it, it doesn't have the opportunity of providing wisdom and healing to those around you. don't be afraid to tell your story on social media because it's free. don't have to pay like we used to. Like I had to pay. I'm going to record. Okay. I have to pay to make CDs and I have to I want to write a book or I have to pay, too. But no, you can create an e-book and digitally distribute it. Done it. It's so much easier now to put out your story. Please don't undervalue your story. Please put it out on social media and put it out as an e-book. But don't 

Rich Bennett 1:05:37
Podcast. 

David Griffiths 1:05:37
undervalue it podcast. Absolutely. Which of course, you can speak more to. That, But absolutely. Please don't be afraid to tell your story because someone needs it right now. 

Rich Bennett 1:05:50
Yes, people. And that's the thing, because we talk about, you know, mental health and addiction recovery all the time, that people don't understand that. And I have to commend these people that are coming out, telling their stories because they're helping others. And isn't that what we should be doing is helping others anyways? 

David Griffiths 1:06:11
Yes. 

Rich Bennett 1:06:12
Yeah. So. I'm sorry, David. I lied. I got two questions. 

David Griffiths 1:06:17
Okay. 

Rich Bennett 1:06:18
So what is the next big thing for David? 

David Griffiths 1:06:25
The next best thing for me. The next. 

Rich Bennett 1:06:27
The big thing. Big thing, 

David Griffiths 1:06:28
The next. 

Rich Bennett 1:06:28
which is going to be one of the best things. 

David Griffiths 1:06:32
Is that 

is literally me being disciplined to just focus in on my what I for what Avatar, 

what main platform and do rinse and repeat for the next six months. 

Rich Bennett 1:06:53
Oh, I love that. I love which. Which main platform. 

David Griffiths 1:06:59
Instagram is my main platform. Meaning. 

Rich Bennett 1:07:02
Okay. 

David Griffiths 1:07:02
If it has, you can do stories. Stories go directly to your followers. Right. And so with with. Oh, okay. Just a Reader's Digest version. So. If you're trying to sell something to people who already follow you, you can put it in stories. The best way to do that is give behind the scenes, give four or five behind the scenes stories, and then the fifth one, let that be the one where you make an offer. unless, of course, you're in a launch season and then you could make you could do a sequence of stuff related to the lines, which is what I'm doing right now. So you have stories, you have reels, you have posts, you have carousels, you have lives. So you have those five different modalities, which I think is incredible. You have a sticker that you can put on your stories where you can put a link. So if someone sees your story, they can click the story and be sent to your landing page or your website. So I really think Instagram is my favorite, most flexible platform as my home base right now. 

Rich Bennett 1:08:09
Okay. I'm sorry, but when you said Reader's Digest, all I could think about was I am showing my age years ago. Readers, you know, you you would have all these books come out, and there was always the Reader's Digest condensed book version. 

Oh, jeez. Oh, this has been fun. So, David, my last question, if you don't mind, if this is totally up to you. Would you mind ending us? Are ending this episode with a prayer. 

David Griffiths 1:08:44
I want that man. 

Rich Bennett 1:08:46
Thank you. 

David Griffiths 1:08:47
All right, Father. God, I thank you so much for this opportunity to share and inspire others 

to take care of themselves and to help take care of others by sharing their story. 

I pray, Father, that you would help us to be good stewards of what you've given us. And I appreciate the kindness of my host, even as he seeks to be a mentor to others. Father. Help us not to forget. Freely receive. Freely give. In Jesus name, we pray. Amen. 

Rich Bennett 1:09:25
Amen. 

Rich Bennett 1:09:27
Thank you for listening to the conversations with Rich Bennett. I hope you enjoy today's episode and learn something from it as I did. If you'd like to hear more conversations like this, be sure to subscribe to the podcast so you never miss an episode. And if you have a moment, I'd love if you could leave a review. It helps us reach more listeners and share more incredible stories. Don't forget to connect with us on social media or visit our website at conversations with Rich Bennett Dotcom. For updates, giveaways and more. Until next time, take care, Be kind and keep the conversations going.