Emerging from a challenging youth marked by addiction, Joe Malone found purpose and direction when he joined the Marines in 2006. Over 13 years, he served in critical global theaters, collaborating with elite units like the CIA and British Commando Units. Recognized for his battlefield contributions, Joe transitioned to empowering communities post-military. As the CEO of Southern Cross, he's dedicated to equipping Americans with safety knowledge and fostering unity through cultural programs. Holding a myriad of credentials, including a Bachelors in Homeland Security, Joe now spreads his vital safety and unity message nationwide. Join us to explore his journey from personal struggles to serving the Marines and his commitment to a safer America.
Major Points of the Episode:
Brief Description of Guest: Joe Malone: Emerging from a challenging youth marked by addiction, Joe Malone found purpose and direction when he joined the Marines in 2006. Over his 13-year service, he collaborated with elite units such as the CIA and British commando units. Now, as the CEO of Southern Cross, he empowers communities with safety knowledge and fosters unity through cultural programs.
Transformation Listeners Can Expect: Gain insights into the power of conscious intervention against automated responses and patterns. Learn about neuroplasticity and how to build positive habits, routines, and a disciplined mindset.
Resources & Programs Discussed:
Call to Action: Engage with Joe Malone and his initiatives through the Southern Cross company. Visit the website Southern Cross Company and check out the Southern Cross Safety Academy on YouTube. Reconnect with one another and hold politicians accountable.
Here are links for you to bookmark, save, follow, memorize, write down, and share with others:
Concealed Firearms Training Company in Chicago, Illinois (southerncross.company)
Southern Cross Safety Academy - YouTube
Joseph Malone (@joseph_malone_official) • Instagram photos and videos
Joseph Malone Official (@joseph_malone_official) | TikTok
This episode is sponsored by Tar Heel Construction Group
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Rich Bennett 0:00
Emerging from a challenging youth marked by addiction. Jo Malone found purpose and direction when he joined the Marines in 2006. Over 13 years, he served in critical global theatres, collaborating with elite units like the CIA and British commando units. Recognized for his battlefield contributions. Jo transitioned to empowering communities after his military career as the CEO of Southern Cross. He is dedicated to equipping Americans with safety, knowledge and fostering unity through cultural programs. Jo has a multitude of credentials, including a bachelor's degree in homeland Security, and is now spreading his vital safety and unity message nationwide. So join me as we explore his journey from personal struggles to serving the Marines and his commitment to a safer America. First of all, semper fi, brother. Man, How's it going.
Joe Malone 0:55
Right now, man? I appreciate it. It's very warm introduction. Thank you very much. And semper fi to you as well.
Rich Bennett 1:02
They are getting into the Marine Corps in a little bit. But if you can, let's just start know. Yeah. When you were younger, what was your goals? What was it? Because, you know, especially today, you know, when you're in high school, you're supposed to know what you're going to do when you get out of high school, which bullshit.
Joe Malone 1:23
And.
Rich Bennett 1:23
All. But what was your goals? What was your plans? What was it that you wanted to do when you got out before the Marine Corps? Because I'm sure you even think about the Marine Corps yet.
Joe Malone 1:33
I'd never have thought about the Marine Corps. Okay. You know, 911 happened I was in freshman year of high school. And, you know, so a lot of the people that I knew who are a few years older than me, like from my neighborhood and stuff coming from, you know, Chicago is somewhat of a densely populated area. I was like right on the outskirts of it. And, you know, Fallujah was kicking off. People were going into the invasion and and you kind of understood, but that wasn't my journey, my path. I was I was using drugs. I was having the drugs. I was really creative, though. I was always really good at music, like the guitar. And I was a pretty good singer for a really long time.
Rich Bennett 2:07
Really? Oh, yeah. Okay.
Joe Malone 2:09
Yeah. I don't play as much anymore, which I want to get back into it because it's so therapeutic. But I was going to I was I got accepted to Columbia Art School or I was working on that process and I just wanted to be a photographer. I wanted to be a wildlife photographer or.
Rich Bennett 2:26
Wow.
Joe Malone 2:27
Or a war time correspondent going overseas and, you know, witnessing like the atrocities and helping illustrate it to the world. Because I knew we lived in an ignorant place. I traveled a lot as a kid. My mom worked for the airlines up until 911. And so I got to travel a lot because my mom's benefits and the experiences that I had in those different cultures always resonated with me. But I wanted to be a photographer. And that's that was my that was my big goal.
Rich Bennett 2:52
So do you still shoot?
Joe Malone 2:54
Not really. I don't have, like, much time to manage to put it into film. I do need to get a better camera though, because as I create more content, you know, you got to have like, better stuff. But I will say that when I was on active duty, I loved spying on people. I loved the special reconnaissance missions that yeah, taking photographs from really difficult places and really difficult conditions was always really fun because quite honestly, I think I had some of the best photos from any of the team members and people I was heading out to do that and I was like, Oh, I took a semester of photography.
Rich Bennett 3:33
So yeah, yeah, yeah. You got to get back into a man, especially doing wildlife life.
Joe Malone 3:39
Yeah, I imagine I will at some point. But right now I'm just doing a lot of growth and so. All right. Yeah, but I imagine I will at some point and.
Rich Bennett 3:48
Another thing you got to do and I'm 60. If I can do it, you can do it. I picked up the bass again and to start practicing, because that's the last thing I played in the last time I played, that was Holy Shit, 1986.
Joe Malone 4:02
Wow.
Rich Bennett 4:03
So yeah, pick up the guitar and start playing again, man, because it's just it is. It's therapeutic. It feels good even if you can't play.
Joe Malone 4:12
So, I mean, I will pick it up and hit the strings and hit some notes. You know, it's it's basically ingrained, I think, in my in my existence at this point.
Rich Bennett 4:22
But yeah.
Joe Malone 4:23
You know, it would sound sloppy and I probably miss some notes. My voice is like, you know, it's it's all about like you said, you know, the feeling, the emotion you're expressing yourself. And we as humans need to express ourselves. Otherwise we follow that stuff up and we get all disease and.
Rich Bennett 4:37
Oh, yeah, yeah, exactly. So can you actually describe of a particular moment when you were younger that significantly influenced your decision to join the Marine Corps?
Joe Malone 4:49
Oh yeah. I remember like yesterday.
Rich Bennett 4:53
My thing. We all do.
Joe Malone 4:55
Yeah, right. So my, my best friend, I grew up before with three really good friends, a lot of really good friends. But specifically there was James, Justin and John. And then I was Joey with the J. Crew and we used to hang out on this bridge like literally under a bridge of a highway, and we would just smoke weed and do dumb shit, right? And as we got older, our teenagers kind of got influenced by more of a negative older crowd. That's when I started doing a lot of the hard drugs. And even though they never really did, you know, we all still, like, hung out a lot and except for when I was like, Oh, not now. They didn't really enjoy being around me at that point. But of John decided to join the Marines and this was like my best friend and I was actually in his family also at the time for a little bit. And so when he went off and joined the Marine Corps, I was kind of just like it was weird. And at 25. So the war's obviously not going to any point soon. It's it's just picking up really with the insurgency. When we went to go watch him graduate Marine Corps boot camp, I had hair down on my shoulders, some more like a Bob Marley shirt or something. And his aunt actually was yelling, Get that Rastafarian out of the picture. And she was talking about, Oh, wow, you know, it was me. And that's what made it so funny. She goes, Who's that Rastafarian up there? And then they were like, That's jokes. Anyway, it was funny.
Rich Bennett 6:17
God.
Joe Malone 6:19
But yeah, I watched him go across that parade deck, man, and I felt the energy.
Rich Bennett 6:23
Parasol and I. You, you.
Joe Malone 6:24
Know.
Rich Bennett 6:25
San Diego.
Joe Malone 6:26
San Diego. Yeah.
Rich Bennett 6:27
Okay.
Joe Malone 6:29
And dude, I turned to his little brother. I had two fresh packs of cigarettes. I remember these camel cigarettes.
Rich Bennett 6:36
Oh, God.
Joe Malone 6:37
I handed them both to to him as little brother. I said, I'm quitting. And he's like, What do you mean? I said, I'm quitting everything today. I'm joining the Marines. And one year, exactly to the day I was graduating myself.
Rich Bennett 6:53
Wait a minute. So you went cold turkey from the cigarettes and the drugs?
Joe Malone 6:58
Yeah, from dope, from cigarettes, everything, man. Wow. Yeah, it was it was difficult in the sense of physically it tore my body apart, Right? Even just thinking about it, like it makes me emotional because I could still remember so much of the agony, but, you know, I had had a couple of run ins with the law and with my mom, I actually found a really large supply of my stash once and quite honestly had it. God not given me those run ins where my drugs were confiscated from me, I probably would have died because they were you know, you're talking like ten, 20, 30 bags of dope. So.
Rich Bennett 7:37
Oh, Jesus.
Joe Malone 7:38
Yeah. It was set up to really become, like, irrevocably just, like, addicted, you know? And when you start shooting it versus starting it, it's a big difference in terms, yeah, withdrawals. And so these like but these like pockets of like getting busted, you know, would I never got like booked for it with the cops on them but you know it was just enough to where it kept getting taken away from me to where I was. I was like physically dependent upon it. Right. Like crossed that threshold of like, I'm going to die doing me wrong. At the time, I was like, I'm going to die. I need it. As anybody who's ever gone through dope withdrawals knows. It is never an easy thing. But compared to like, what some of my other friends and other people that I've seen go through because of their extended period of use and shooting it up for years and years, There's there's is way worse than mine was. Yeah. So I was able to force myself through it. I had a lot of Eminem's, I developed kind of a candy addiction more than anything, and that that's something I still struggle with today. I can't even look at a bag of Eminem because I want him so bad. But yeah.
Rich Bennett 8:43
So, so even then when you joined the Marine Corps, you still didn't pick up a cigarette or anything?
Joe Malone 8:49
I did a couple of times.
Rich Bennett 8:51
Okay.
Joe Malone 8:51
You know, after boot camp. But dude, I got so sick, like my respiratory sickness was so severe because I quit and I had 12 months until or eight, nine months. I went to boot camp. Right. And so I'm just my body was going through so much shock that I just didn't want anything to do with anything. I wasn't even drinkin like I was running for the first time ever. I was like doing push ups and while post dope sickness while post not smoking anything. Like it was just like a lot going on. Yeah. So even though I picked up some smokes a couple of times, you know, like kind of for the nostalgia of being like on a foxhole and, you know, Right. It just never really stuck with me ever again. Same thing with with hard drugs, dude. You know, I took, like, a line of coke, probably like five years after I quit all that shit and stupid situation. I should have done it, but I just did it. And honestly, I felt disgusting. I felt so gross. And that's when, you know, you're like people were like, Oh, so you're a recovering drug addict? Not not even I'm not even like, I don't even associate myself with that type of a persona because that way you talk to yourself matters. But it's just it's gross to me. I mean, I've had my hands since then. I've had coke in my crack. And it's just it's disgusting. I want nothing to do with it.
Rich Bennett 10:05
So but the thing is, because a lot of people will tell you that there is no way you can go cold turkey. You not touch it again. I did the same thing. I went cold turkey. And my the the hardest thing for me when I went in because I stopped the cigarettes and everything started with the tobacco, the chewing.
Joe Malone 10:25
Yeah. I never got into that.
Rich Bennett 10:27
Oh man, I did that for over 30 years maybe. And but I quit that cold turkey too, and would help me was the one day when in my daughter, my knees were very young and I was going somewhere. I went to give him a kiss goodbye and they're like, Oh God, your breath stinks. Do let me tell you something that'll tear your ass up. And I it's funny because my wife quit smoking the same time I quit dipping. And man, what a difference. What a difference. So actually, with your experience as a well, let's say a street kid, how has that experience shaped your perspective in the Marines? And now as a CEO of your own company?
Joe Malone 11:15
You know, the Marines was an interesting experience, man. I did my first four years as a truck driver. I wanted the next thing, the infantry. And the recruiter told me that was a truck driver because you're basically doing logistics all the time, getting blown up, getting shot at. My experience wasn't that intense as a truck driver. It was pretty intense in a lot of different ways. I mean, I deployed a crap ton of times in those first four years. But you know, one thing that was so different that remained consistently different was that I thought because we were all joining the same team, people were just going to like, get along because that's kind of where I came from in my mentality. Like, right, You know, when you're running around doing dope, like you're your friends are your friends, everybody else can be like a real threat to your well-being and your health. I mean, I knew a kid who got murdered and had thought that as you come into the Marines, I thought, hey, we're all here, part of the same team. And that wasn't the case. It was like a lot of high school politics that kind of carried over in the military. And so that was kind of a shock to me that people weren't as friendly as I expected them to be and not friendly as in nice, but friendly as in, like Bond developed like the band, Like the Brotherhood thing, right? Yeah. You know, I actually wrote a paper called The Fallacy of the Brotherhood, where it exists in the military, but not like everybody thinks it does. It's it's very far and very few. But then, you know, as I got into the the special operations community, it served me a lot better because, you know, you could read people.
Rich Bennett 12:41
Yeah.
Joe Malone 12:41
And you could feel their energy. And, you know, when something's weird or amiss. And that can save your life and both hand in combat. And so I thought I had a pretty good take on that. But again, a lot of the high school politics still exists even in the martial arts community. And so it kind of served as a double edged sword. You know, professionally. It kind of screwed me over a bunch of times. I put too much trust in some people for things I shouldn't have. And administratively and then same end, unemployment has served me really well cause, I mean, never got shot. So.
Rich Bennett 13:14
Right. Yeah. Yeah. Thank God. And actually, with before we get into the business, I want to cover a little bit about your Marine Corps experience and if there are some things you can't talk about, I understand that too. So we all take that oath and yes, were sworn to secrecy at times. But with every place that you've been to, is there like a specific mission or event that actually reshaped your view on life or the world?
Joe Malone 13:46
Oh, yeah. I was probably a couple.
Rich Bennett 13:50
Okay.
Joe Malone 13:51
With different like levels of perspective, but the one that always rings first and and most true to me, you know. Well, there's a couple like there are some that were just like, This is insane. I can't believe we're doing this. But the one that really long term shaped my perspective on what am I doing was one of the last missions that I ever ran in Iraq. And this is we had just taken Mosul back from ISIS. So this is, I think, 2017, if I'm not mistaken, and I was up in the I liked working with the Kurds up north Iraq and northern Iraq and Syria. The Kurds were great. I mean, it's such a peaceful area. You got churches next to mosques coming out at the same time.
Rich Bennett 14:33
They're really.
Joe Malone 14:34
There. Yeah, it's it's a beautiful place, man. And if anybody ever gets the chance to go to Kurdistan, I highly recommend you do it. So safe.
Rich Bennett 14:42
Yeah.
Joe Malone 14:43
I mean, it was crazy. I felt more safe there than in any other American city ever. And then you had, like, a frontline with, like, ices, you know? So it and dynamic. But we got told because when ISIS took over and the Iraqi military fled, the Kurdish Peshmerga basically held their line because they have an autonomous region in northern Iraq. So the Kurds basically got pushed by ISIS and then they pushed ISIS back. Well, in that process of pushing pushing ISIS back, they took over a lot of
historically Iraqi lands like oil rich, resource rich lands like Kirkuk, for example. Right. And they established a new Kurdistan because it was abandoned. The Iraqis left it. They fought for it. They killed ISIS. They took it over. Cool. This is Kurdistan now. Thank you. Iraqis who just left all this stuff and gave ISIS all this weaponry. So after we crossed ISIS, the US government stance is that there's a united Iraq. We support the government of Iraq, which is really the government of Iran at this point, if you ask me. And the Kurds need to give back all the land. Well, the Kurds are like, fuck you, like no. And then the US armed the Iraqi military with a bunch of equipment. And then they said, Hey, pull out of your. They talked to the team to say, pull out of your positions. You know, the Iraqis are coming and we're not going to get in the middle of a civil conflict. She's and as we got back to the base, I remember looking on the big screen at the command center. We had some drones up overhead. Of course, we're monitoring every inch of this because this is fucking wild life. Yeah, both of our partner forces that we just trained and fought with are now fighting each other. And the Kurds were greatly out gunned like we never gave resources directly to the Kurds. We would give them to the Iraqis because it's a government of Iraq support mission. Right? So the Kurds are sitting there with like some old crappy equipment that they've been doing awesome with, maybe a couple of anti-tank rockets or something that we left behind. Just do the battle. And here come this M-1 Abrams tank column of US supplied military tanks and on the front of one of the tanks, as clear as day, as clear as day. No mistake about it, there is a picture of the Iranian ayatollah.
Rich Bennett 17:06
What?
Joe Malone 17:07
Yeah. And that tank shoots around a cannon round and it hits the Kurdish position that we had just left, like, you know, a couple hours prior. And you just see a couple of those dudes dead. And while I was just like, what the what's the point of this? You know, like, what are we doing over here? And then, of course, now with Afghanistan, what the hell? You know, it's just such a joke at this point.
Rich Bennett 17:32
Yeah.
Joe Malone 17:32
And, you know, that day, that specific story ended up kind of pretty good. The Kurdish were such better fighters than the Iraqis. They had some German anti-tank rocket. They fired it. They blew it up. The dude's burned to death inside of the tank. The one guy came crawling out. He was just died. Right. But so that little engagement kind of ended. Pretty happy ending, I guess you could say. Yeah, But overall, you know, they didn't have the U.S. support. And, you know, with the Iraqis that had copters and stuff. So I was just done. I didn't want to do it anymore.
Rich Bennett 18:07
Your blood had to be frigging boil. And man.
Joe Malone 18:10
It still is. Yeah.
Rich Bennett 18:11
I mean, I know I would be. I would be livid. I'd be pissed.
Joe Malone 18:15
Yeah. Especially because, I mean, what the fuck has the government of Iraq ever done? Like, yeah,
they support, you know, our our enemies abroad. You know, we just remain, we just keep the area destabilized. At this point. I'm not a big believer in nation building, I believe. Yeah, sure. If there's enemy, we go in, you know, kill, capture, pull out. But this whole concept of the military industrial complex and nation building at this point is just such a I mean, we're already bidding on contracts to rebuild Ukraine.
Rich Bennett 18:45
Yeah, yeah, I know.
Joe Malone 18:47
It's just a joke.
Rich Bennett 18:48
Yeah. Actually, can you share an experience when you felt the most vulnerable while on duty? And how did you overcome it?
Joe Malone 18:57
Yeah,
we were running an operation. And this one, I kind of do. I'll be a little bit more discreet about. But we were running an operation, and it was an amphibious assault in the Middle East. So we were on a river in the Middle East, and it was like a no joke. Like, you know, it was like a mini D-Day where we were on Zodiacs going across the river, uphill battle with, you know, we had so many partner force. We had like 5000 partner force with us and like 30 or 40 Americans and
we're in the it was like a five day battle to really push ISIS past the ridge line that we needed to push them past because there was like one ridge line and then a second one that we wanted to get them past. And on like day three or four or something like that,
we were trying to repair this like Ribbon Bridge, which is like something to drive trucks over the river. So we didn't have to use boats and we got to there was like this big explosion that went off and then we got a call that there was, you know, some casualties. So I hopped in the Zodiac with another guy, Zodiacs, a small rubber craft that wasn't for anybody, which I don't know. We get over to the other side of the river and it's a little chaotic, but there's this chick and she has this gut wound. She's a local fighter. She she's a local fighter. So where? But right now she's jacked up pretty good. And, you know, she had like bile coming out of her wound, which is really bad because that means that the stomach was penetrated. And and she yeah, we knew we had to get her somewhere to help. I mean, we're in the middle of nowhere, man, so we throw her in the zodiac, we start driving her back over. It's a seal. It's me and it's my body. And all of a sudden, the boat in the middle of the river, it dies. And this is about, you know, and it's about, like, a mile long width of the river. So we're totally exposed in the middle of this river, and you're exposed, man. Like, I feel bad for those guys on D-Day, like, any amphibious assault is just, you know, and all of a sudden I'm like, Hey, get your knee off of the fuel line, because that was a pretty big thing that happens is in Zodiacs is you kneeling on a fuel line when you're the driver or hey, you get up and it kicks right back off. Well, it turns out that the fuel bladder was gone and it had been taken out by somebody for some reason that wasn't appropriate. I'm not going to dive into it. But basically now we're floating downstream into ICE's territory. She's and we turn to the side of the boat. We're like, thank God they got paddles on this thing. And we start literally paddling like in Buzz, like in Itsy and Recon. Yeah, you're literally paddling across this massive river with this chick who's wounded severely. And we're trying to, like, provide her with medical attention as we're, like, floating into enemy downstream and enemy terror. And we don't even know if anybody sees us. So we could just be like going and nobody even, hey, we're Jojo, you know?
Rich Bennett 21:53
Yeah.
Joe Malone 21:54
So there's so much chaos. And ultimately, eventually I don't remember. I think we got radio communications up somehow, and then they're going to pull us out.
Rich Bennett 22:05
Damn. Holy shit. Bed time. So Ashley would correct me if I'm wrong, but the Raiders,
they were Iran up until after World War Two, right?
Joe Malone 22:19
Yeah. They were disbanded during World War Two.
Rich Bennett 22:22
Okay. During World War.
Joe Malone 22:23
Two? Yeah, right before Iwo Jima.
Rich Bennett 22:25
Okay. And when did the Marine Corps bring them back?
Joe Malone 22:29
So, yeah, that's always been a big thing is, you know, we've had reconnaissance.
Rich Bennett 22:33
Marines, right?
Joe Malone 22:34
Reconnaissance, Marines get administratively held by the Marine Corps, but they also get tactically directed by the Marine Corps. So encore objectives get accomplished with, you know, reconnaissance force, reconnaissance. And 2006, Rumsfeld said, hey, Marine Corps, you're standing up a special operations component. They took a bunch of force dudes known as DEP one, detachment one. Okay, hold Iraq. And they just crushed it, man. I mean, some of these dudes are like, straight up, like, I'm getting chills thinking about these guys. These are the days that I came up under. You know, some reality is true. Fucking hero war fighter motherfuckers are honorable. So I swear I was not. But they're. They're just. They're ballers. They're there. Yeah, well, incredible humans.
That's when they started the training pipeline.
Rich Bennett 23:19
Okay.
Joe Malone 23:20
And then in 2014, we officially got the name back Marine Raiders with a bunch of adversity because the bunch of people in the Marine Corps were crying about it. And even to this day, they say, if you're a part of the unit, everybody's a traitor. Not everybody's a raider. If you're a team guy, you're a Raider. If you run your patch like from as an enabler, like you get joined to a team, you deploy and you do good work and your team gives you a patch. Cool. You could be considered a Raider honorary, but not just like the and everybody joining in on the mask unit and frickin you know now that's.
Rich Bennett 23:53
Yeah well it's just like with boot camp you know you're you're not a marine until that day when you graduate and they give you that Eagle Globe and anchor. Right. Because that's one of the things that I've gotten into an argument with a guy that said kept saying he was a marine. Well, he never even made it through boot camp. He got medically discharged. You're not you're not a marine man, plain and simple. So, no, I can understand that. And yeah, I wish they had the Raiders back when I was in. But what made you decide to become a reader?
Joe Malone 24:29
It was I was leaving Afghanistan in 2010.
Rich Bennett 24:33
Okay.
Joe Malone 24:34
And I'm. I literally my last night there, I ran into an armory guy that I knew like an ammo tek armory guy, and he was he was attached to the soccer team that was down in Helmand Province at that time, just doing crazy work. Well, I get introduced to a couple of the guys from the team. We're sitting there having a conversation. I'm just like blown away by the stories and the demeanor and the professionalism and the just the drive of these two cats. Well, I get back stateside and then a couple weeks later I run into the same ammo technician guy because he was getting out of the military. So they sent him back home and he goes, Yeah, man, One of those guys died.
Rich Bennett 25:14
And wow.
Joe Malone 25:16
Yeah, like two days after. And I and I'll never forget seeing this guy in the airport again. The next day. We're going, we're going different ways. He had his commando unit. They were going to run this mission specifically. He ended up dying on like 48 hours later. And I'm like, on my way out going home. And I'll never forget the look the guy gave me. He, like, looked at me and he just kind of like, winked at me and gave me like, you know, like a thumbs up, like, I'll see you later, bro. I'm going to go do some work.
Rich Bennett 25:39
Wow.
Joe Malone 25:40
And, yeah, I don't know why, but that resonated with me somehow.
Rich Bennett 25:45
Damn. Sure. Holy crap. That. That just sends chills up my spine, man. So are you saying now you're a raider? Well, and of course, during that mission, you were too. But you're working closely, you know, with, like, the CIA and the British commando units, which must have been really enlightening. What's the most valuable lesson you learned? Yeah, with those collaborations.
Joe Malone 26:09
The CIA is not anywhere near as impressive as I thought they were.
Straight up. I mean, wow. There's. There's groups within the agency that are amazing. War fighter, true American hero dudes, right? Like, right. And chicks like, there's a lot of bad ass chicks you never hear about. But in terms of, like, the whole like spy or the whole, like, case officer, I was just like, Bro, you guys suck.
You are idiots. Like, you think you know everything. And so therefore, that makes you an idiot to me. Like, you know nothing, right? You're a lot better thought of arrogance and just like, Oh, I went to Yale is like, I don't care, man. You can't even, like, tell when you're in one culture or the other culture or one local territory. So that was, that was one lesson from them. And then with the Brits, you know, the Brits were pretty cool. I really admire their set up the way that they set up their Special Operations Command because they don't break it down as like tiered as we do in the United States, which has a lot more flexibility and maturity. Like I remember when I met my first, you know, Brit dude that I met, I thought this guy was like 18 years old and I thought he was like mechanic or something. And then I started to see him out on missions with us and I was like, Is this dude like one of that you guys? And they're like, Yeah, you know, he's a new guy. He was young. He was like 21. But they gave him like so much responsibility, and I don't think I would have seen that in, Wow, you know, our types of commands, maybe the SEALs, but, you know, yeah. Anyways, Brits were cool to work with.
Rich Bennett 27:49
I love what you said about the CIA. That's for should
see you after your distinguished military service. What actually motivated you to establish Southern Cross?
Joe Malone 28:01
Well, I had a pretty bad transition out. I was super depressed, homeless, drinking all the time.
Rich Bennett 28:08
Sorry to interrupt you, but correct me if I'm wrong. Isn't that a big problem still, where people are coming out of the military? They're not the military. The government's not doing anything to help them come back in civilian life. It's a hard transition.
Joe Malone 28:26
Yeah, it's so it's like a lot of stuff, in my opinion, was I had like a lot of depression, a lot of guilt, you know, some, you know, TBI stuff, because I learned a lot about TBI, as we've learned a lot as a society about TBI in the last couple of years. And I just didn't realize that the things I was experiencing was because of the fact that I've been firing like hundreds and thousands of rockets, you know, like I'm getting frigging my bell rung and accidents and all those bad jumps, all sorts of shit. So I you know what the biggest problem I have with what transition takes place in a transition is one the taps and TAM, which is like the congressionally mandated transition area, like course that they put you through. It's a fucking joke. It's like three days of, like, resume writing. You don't need three days for resume writing, bro. And it's all like these retired people who got out, the military whose buddy was running the contract. And so they just sit up there and talk about going dob ding dong and, you know, their military career. And that's like, Cool, here's 5000 books of information. Good luck. It's not race. It doesn't help the individual out at all. It doesn't provide these young 21 year olds who are thinking, I'm just going to get out to smoke weed, get out, go to college, bang chicks.
Rich Bennett 29:40
Right.
Joe Malone 29:41
The mentality isn't there in terms of like the relation, like they're just like they're talking to people like they're a 42 year old that they were in admin with for the last 20. It's just like a it's not the right setup. So they tried to do something, but it's not run very well like most government programs. And then, you know, another big part is I was begging for medical treatment and I had a big command issue at the time and they told me, Good luck to you. I told them I'm going to kill myself. And they said, do it out when you're do it after your discharge. And I almost yes, I literally almost killed myself. I fell asleep, put the gun in my mouth and my fingers on the trigger. Thank God a buddy of mine knew I was in distress and came over. But like that, that's not cool now.
Rich Bennett 30:28
And you're not the only person I've heard of that had that problem.
Joe Malone 30:32
Now and it's sad. And so for those types of like situations like Better Transitionary program, which is kind of what I'm really trying to help people do now to a degree, and also for people who are like trying to get like real legitimate, like help, that is definitely be, you know, there's needs to be some sort of like connection and the VA is great. It's come a long way, but there's still got like a real lot of problems, like I don't even use the VA because they just jacked my shit up literally like seven times in a row and is like sent me in this like spiral point is, is that it's good organization, lots of work to do. The biggest problem though, that I see with veterans transitioning out of the military is that it's the veteran itself that they think that they're owed something and they owed shit. And if anybody tells you otherwise, they're lying to you. And on top of that, if you're getting out just to go smoke weed and drink and bang checks and have vices and forget all the pain that you feel, it's not the right mentality to have again. Right? You know, you took an oath to protect the Constitution, the United States of America, from enemies both foreign and domestic. And what you're allowing yourself to do when you fall into that type of a lifestyle and then ultimately you get depressed because you're purposelessness and, you know, college isn't what you thought it was going to be. And getting a jobs and what you thought was going to be and you thought people were going to appreciate you for your service, nobody gives a shit, you know, so you get depressed and then what happens is you end up smoking yourself. 22 veterans a day, 8000 a year, telling themselves.
Rich Bennett 32:04
Yeah.
Joe Malone 32:04
When you allow yourself to do that, you're actually allowing yourself to fall victim to, you know, the path that a lot of people want you to take. You know, all of our enemies want veterans to kill themselves. All these people who are you know, I don't want to say like political elites, but these people, there's like a certain group of people who want to have certain types of control over especially American society. Who's the number one threat to that control is going to be veterans every time because they know come up. And we're willing to make that sacrifice. But yet you're not willing to make that sacrifice every day. So I just want to say that medically. Yes, I do think there needs to be work in terms of people who want that help and that cares of transitioning out. We need to get rid of this OxyContin bullshit. And I think that the general transitionary course overall needs to be refined greatly and oh.
Rich Bennett 32:56
Absolutely.
Joe Malone 32:57
Help people out. But then also I think veterans really just need to gut check themselves and grow the hell up and realize, Look dude, like no one's going to care about your service, nobody's shit anyways. And it's up to you to be the man or the woman that you need to be every single day to live your best life and make the greatest contributions here to American society. See, America can then give more to the world.
Rich Bennett 33:17
Yeah. So Southern Southern Cross. How did you come up with that name?
Joe Malone 33:22
Yeah, it was so it was originally Chief Solutions Guerilla Chief Solutions, but okay, kind of aggressive. So I had to, like, dial it back. And then the Southern Cross is a constellation in the southern hemisphere that's within like the first Marine Battalion, our first Marine Division, Marine Raider logo.
Rich Bennett 33:41
Okay.
Joe Malone 33:42
So thinking about the story of the Southern Cross when the Raiders were, you know, going to Guadalcanal or make an island, they utilized the constellation in the southern hemisphere for guidance. And I just picture them on these boats at nighttime in the middle of the ocean. How petrifying that must have been and how desperate they must have been just to get to land where the enemy was. And so in times of great trouble, I want people to look at me like a guide and to see hope and direction when it comes to those life threatening situations. And so Southern Cross is where that was born.
Rich Bennett 34:16
So can you explain the core philosophy behind Southern Cross and how it's making a difference in America?
Joe Malone 34:22
Absolutely. Those capable of great lethality are capable of preserving great peace. So what is lethality? It's not just the ability to be violent. It is so much more than that. That's like the smallest piece, the ability to form violence, acts of violence in defense of yourself or in defense of others is the smallest piece we're talking about mindset, the way that we talk to ourselves and program our states of consciousness. We're talking about skill set in terms of being a man or a woman and providing skill and contribution to your family, your community and your people. We're talking about habits. How do you build good, positive habits where you're, again, contributing positively to society and then ultimately those skill sets of lethality of of great violence, being capable of defending yourself with a disciplined mindset of disciplined decision making and high stress situations, ultimately just trying to preserve peace. Nobody wants to go around killing other people, right? Psychos. So the idea and the concept is that if everybody knows how to utilize justified lethal self-defense with great discipline and great focus, then we can all look out for one another. And if we could all look out for one another, then violent criminals aren't going to have a place to rear their heads. And yeah, the upcoming generation, you know, when you see somebody wearing a colostomy bag for the rest of their life because they received a gunshot wound, because they tried robbing somebody and that person defended themselves, you're thinking twice before you go out and try to pull that same bullshit. Oh, yeah, You're more likely to go get the job over at TJ Maxx or McDonald's Subway, whatever it is, when you're 15 years old. 14 years old, because you saw your buddy Tommy, you know, and his dad, you know, is paralyzed from the waist down now, can never even, you know, make love to his wife anymore. Like that's a big deal. And by giving people and empowering people with the ability to be aware and to be able to defend themselves and their loved ones out there, you know, we provide a blanket of security for one another.
Rich Bennett 36:20
Good. What's the. Oh, God. And I'm sure you got several, but what's probably one of the most rewarding success stories you've encountered since finding Southern Cross?
Joe Malone 36:37
Yeah, there's been a few. The one that comes my head is possibly the most emotionally provoking. One was there was a young girl, 21 years old, in Texas, who had been dealing with a lot, just she was petrified. She was changing at a friend's house like she was in the bathroom naked, changing into like a different set of clothes after a practice or something. And.
Rich Bennett 37:02
Right.
Joe Malone 37:03
She, like, felt somebody staring at her and she turned around and there was like a guy, like an older kind of like homeless, transient man in the window. Like the window was open and he was like, in the window video recording her, like, right. You could have, like, reached out and, like, grabbed her and, you know, she just like, of course, was petrified and screamed. And he took off running and they never arrested them. And when I had met her, she hadn't opened the blinds in her house, in her apartment. She hadn't opened them for over six months because she was just living in this kind of she had nightmares. She was always so scared that this guy was following her because her friend's house wasn't too far from her. And after just one training event where we talk a lot about practicality and gaining distance and time against an adversary, you know, it's it's really practical stuff. So like kung fu in 20 minutes that she'll never remember, you know, it's all walking distance and keeping a clear focused mind. She came up to me, she said she felt a lot better. I gave her a couple of things to work on over the next few weeks, and then she sent me an email like I think 30 days after that class, and she says she opened her blinds for the first time.
Rich Bennett 38:20
Awesome. You something because you went in after 911 and 911 happened. Of course, I'll never forget that day, but they've always told us to. It seems like that's when they were pushing to always be aware of your surroundings, which unfortunately, it seems like a lot of people forgot that. How can we increase our situational awareness?
Joe Malone 38:49
Yeah, it's a great question. A couple of things. I'll I'll be as articulate as I can before for the sake of time. It's like little She's like a whole day on this topic.
So what happened to our. Well, what is situational awareness? Situational awareness isn't living with your head on a swivel. It's not being paranoid all. It's just being prepared. So you got to know when to look. You got to know where to look, and you got to know what you're looking for. And there's only a couple of things we're really looking for and a couple of places we need to have elevated levels of awareness where eventually what's going to happen is it's going to start to program in your subconscious mind. That's why people who grow up in rough neighborhoods are have, you know, experiences on the streets. They don't really get victimized very much because they program their subconscious mind and they become more aware of the circumstances surrounding criminal type behavior. So now that we kind of talked about what situational awareness really is and how we need to define it, let's talk about what's happened in people's situational awareness information. Man, We are just getting blasted with information. Propagated cell phones didn't even really exist back in 911. One took to you like smartphones became like a regular thing and like 11 or 12. But what's happened, especially the last couple of years, is that new stations took advantage of people's attention spans because they were all forced to stay inside. And so if it bleeds, it leads. The brain has to prioritise, conserve energy and keep safe death and harm. If something says death and harm, we're automatically going to be drawn to it because the primitive mechanisms in our brain, there's nothing we can do about it except for recondition ourselves, which talk about her in a second. So because we're always drawn to the TV, to the phone, to the screen, to the news, the information being propagated blasted out into our environment, conditions, our brain. It's thinking, thinking, thinking, hey, all this negative shit that's always associated with other human beings, hurting other human beings, other human beings, politically, globally, climate change, all that stuff, right? It's all other human beings fault. The subconscious brain begins to say humans are responsible for everything bad. Be aware of other humans. So even though you consciously know most people are good people, which I hope people do, your subconscious is resonating. Fear and anxiety. That's a neurochemical disposition in your body. Well, guess what? The number one resolution. Your body's always seeking balance and always wants homeostasis. And guess what reduces your anxiety?
Look at the.
Rich Bennett 41:10
Phone's.
Joe Malone 41:11
Beautiful, sleek features, the way that it fits in your hair. It's cool. Everybody knows it's cool. And the apps, the the need for social engagement, your apps, what that does, it produces the opposite effect of all the stress chemicals. And when you look at your phone now 10,000 times a day, it just becomes a subconscious conscious reflex that any time you begin to feel elevation of anxiety, chemicals, you just put your phone out. And that's why we see people doing this all day long, every day. So our levels of awareness have gone down because of the negative news feed information being propagated to us in all areas of our life and specifically based the design of the cell phones and the applications that are used within them causes us to lose that situational awareness.
Rich Bennett 41:56
So how do we recondition it?
Joe Malone 41:58
So it starts with conscious intervention, and this actually applies to anything that any human is ever trying to change within themself, ever. This is how I've quit drugs. I quit drinking. That's how I've quit being depressed and all that bullshit. So emotionally we receive information to the emotional part of our brain two times faster than the conscious part of our brain. So when anything comes in through the spinal cord, from our senses, through the spinal cord, it goes in through the emotional part of our brain. And then whatever's registered as a threat goes to that primitive fight or flight response with different levels of activation. And then whatever is not a threat goes to the conscious level of our brain. And so everything we receive first is going to be emotion or subconsciously primed. Well, when you realize, Hey, I'm just staring at my phone and I'm not even doing anything, I'm just literally looking at my stupid phone, why am I doing? That's a moment of conscious recognition where you can just take your phone, put it in your pocket, and you can say, I'm not a slave to my phone. I'm not going to be looking at my phone for the next minutes no matter what. I'm going to walk inside the store, stand off to the side. Then I will pull out my phone. I'm going to get in my car, turn it on, back out, pull on the side of the parking lot. Then I will get my directions. When you consciously intervene against that automated response, that subconscious pattern, you've developed your habit, then you can begin to reprogram and condition your mind through a method called neuroplasticity. And there's a lot of other things we can do to add to that in a meditation and evoke writing, evoking scent, other senses. But generally speaking, in your everyday, ordinary life, when you find yourself doing something you don't want to do, you need to stop. You need to get pissed off about it. And then you need to tell yourself, I'm not going to do X until Y or Z, or I'm going to get out of my car. I'm walking with my phone in my hand in the parking lot of say, Stop on, goes in my pocket, look around, you're in a fucking parking lot. I'm going to walk into the store. Once I get to the store in a standoff, to the side, not in the doorway. Then I'm in control. I will pull out my phone because I need to find out what the grocery list is. So that's a really good way for people to start applying in their everyday life. The more you do that, the more you're conditioning and programming. Your subconscious is going to take some work though. About 30 days.
Rich Bennett 44:16
Now, this all stuff that you actually teach at, you know with Southern Cross.
Joe Malone 44:21
Yeah.
Rich Bennett 44:22
What other programs do you actually have in there? So that's something that I believe freaking everybody needs.
Joe Malone 44:31
Well, you know, so this is right now I'm working on something. It's called the Lethality University. It's titled Lethal. You just like a You, and it's an online virtual training platform. It's interactive. It's not like virtual training, but right for training because it's basically choose your own ending. And the goal of this is to be able to have a singular location with all of this training course topics, material, podcasts, written books, documentation, all that stuff, a group for people to come together with an American society to where we could share our experience since our hardships, our our struggles and our successes with one another. So it's called the Lethality University. It will be coming out here probably December, maybe January. And so that's going to have multiple tiers of learning for people. And it starts with the mindset. I only really want to work with people that understand how to change the way you talk to yourself, the way that you think about yourself, the way that you've been taught is not the right way. You are capable of much more great things than what you even can imagine possible. And I know that because if I can go from sleeping on piss stained mattresses with friggin needles in my arm to where I'm at here today, where I love my life, I see abundance everywhere. I'm right, then anybody could do anything. So, you know, we start with the mindset. We talk a little bit about neurology and belief systems, and then it comes to physical exercise. You got to move your body. You don't have to be some jacked, ripped buff person, but there's a very significant component when it comes to inflicting that adversity on yourself. And it develops a lot of confidence. It develops good habits, good routines, it strengthens your belief in yourself. And then we start to talk about the actual skill sets and we go everything from just general personal safety and awareness to home safety, to car safety, to travel safety, family safety, dog safety training, your dog level play safety, everything related to security. I've accumulated all my life experiences and, you know, we haven't even talked about the travel that I've done just outside of the military. I mean, I put myself in some really precarious situations, backpacking across a few countries. But, you know, it's it's all about everything I've ever learned in life from my experiences that have allowed me to still be here. I got stabbed once, but it wasn't even that bad.
Rich Bennett 47:03
While you are hiking now.
Joe Malone 47:05
Oh, okay. I was drinking. Oh, but, you know, it's. It's just everything that I've experienced in my life up to this point that has kept me safe in a lot of crazy situations. Yeah. And so that's what we're doing now, is we're putting it all in one location for anybody to join and be a part of and get like a lifetime of information and grow with us and learn and be with people who have like mindedness.
Rich Bennett 47:35
Right.
Joe Malone 47:35
You know, when it comes to like my corporate clients, I do a lot of like program development, workplace violence prevention, leadership, team building, things like that. But it's all over the board and.
Rich Bennett 47:46
You get a lot of veterans as clients.
Joe Malone 47:49
I don't I wouldn't say I get a lot of veterans as clients. This is actually how the lethal you program started was I wanted to help veterans not make the same business mistakes and transitionary mistakes that I made with the drinking and the drugs and being ripped off. And they kind of quickly morphed into the personal safety like lethality lifestyle. And so my my goal is to definitely promote this a lot to veterans because who else would be better at succeeding in this other than veterans getting out who want to refine their health and wellness mindset, nutrition, The mindset piece man is so huge as you're coming into the private sector, whether you right job or you start a company. So and then on top of that skills like yeah, veterans are going to crush that you know firearms training from a master Marine Corps I understand the basics. Let's make you lethal as fuck man. Let's let's get you up to speed and elevate your life beyond anything you ever imagined possible. So I really hope that I do get a lot of veterans once we open it up.
Rich Bennett 48:47
So you're doing firearms training as well?
Joe Malone 48:50
Oh, yeah. And what I'll eventually do. So I go back and forth between Austin, Texas College Station, San Antonio, and then Chicago a lot. So any time that I'm in your area, you know, we're linking up, right? We're doing firearms training. And then that way I could actually certify people, you know, I'm an NRA instructor, you SCCA, Illinois, concealed carry firearm instructor. So, you know, I can certify people and a lot of stuff when it comes to the firearms training aspect. And we could start a lot of that off with the online platform. And then convert it over to the in-person whenever, you know, in your town.
Rich Bennett 49:28
Stay home. So you are traveling a lot.
Joe Malone 49:31
Yeah. I mean, I was I was there my calendar for this man. And I think that I'm gone, like, I don't know, like four weeks, four or five weeks out of the next, like three months.
Rich Bennett 49:42
Well, if you're taking on these corporate clients, that makes sense, too.
Joe Malone 49:46
Yeah. Yeah, there's a couple of. And then there's a couple more in the works right now that'll probably be a little bit more travel, but I've accepted that, you know, my my wife is cool and she's amazing, actually. She's not just cool. She's like super awesome, right? But, you know, we it's just where we're at in growing. And, you know, I've got a couple of guys who I'll probably hire on here pretty soon, but it's all about that growth right now.
Rich Bennett 50:12
How long ago did you start this.
Joe Malone 50:15
2019.
Rich Bennett 50:16
Really of right before COVID?
Joe Malone 50:19
Yeah. Which 2020 was actually a great year for me. But then 2021 I got ripped off, made some bad business choices, and I just got crushed, man. And then 2022 was like me really just turning it around. And then year, you know, it's got a lot of good, positive trajectory. It's been awesome.
Rich Bennett 50:37
Where you say you got ripped off excuse me, by a client or.
Joe Malone 50:42
A little bit. Okay. You know, more as you try to like create like a website, like the website check. Totally just Rob totally ripped me off. The CPA guy was like filing improper papers. The tax person didn't do the taxes for like two years. And I thought they were. There's just so many little things that you don't understand, especially as a vet like, like missing out. You know, you see the website being built, you think it's good, but you don't understand The functionality behind it is garbage until it's too late. And then your tax guy tells you they're filing taxes the right way and you're like, okay, I need to trust them at some point. Yeah, become a CPA or a tax guy doing all this research, trying to validate wealth, validate their, you know, their work. And they didn't, you know, so you can't just go kick in their door and beat the shit out of them. It's just kind of what it is.
Rich Bennett 51:37
And it's tempting at times, though.
Joe Malone 51:39
Oh yeah, it really, really, really was. But I'm a big believer in God and that, you know, there's divine. Yeah. And infinite, infinite anything. And so apparently I probably deserved that at some point, but I just forgive him, give him some grace, move on with poise, and the Lord will definitely return. And he has you know, we're we're making a lot of amazing momentum.
Rich Bennett 52:04
That most people, once all of that would have happened, would have given up. And you haven't, which is all I mean, even though I just met you, I'm proud of you, man, because that is awesome. You you are really kicking ass. You're making a difference and you're helping people and all the programs that I didn't realize that you do all all these different things and you also do self defense.
Joe Malone 52:30
Right now it's so much hand to hand, but You like personal safety tools. That's that's okay. That's like the number one thing I do is I work with a lot of executives on how they can become safer, keep their families safer. Oh.
Rich Bennett 52:44
Okay.
Joe Malone 52:45
Yeah.
Rich Bennett 52:46
That's awesome. Tell everybody the website and how they can get in touch with you.
Joe Malone 52:49
Yeah, Southern Cross accompanies the website. You got to spell out company at the end there. Otherwise you'll either get it. Crosby, Stills and Nash or a utilities company. Yeah, it's like I don't know why the utilities company one with Southern Cross. Maybe there's a former Marine in there somewhere, but Southern Cross got company and then I'm really active on YouTube when they don't shut me down, then that's the Southern Cross Safety Academy. They don't like the firearms stuff, apparently.
Rich Bennett 53:20
Well, then you got to get on rumble.
Joe Malone 53:22
Dude. Well, that's where I'm transitioning over to.
Rich Bennett 53:24
Okay.
Joe Malone 53:25
Yeah, because. Because Instagram is my most active platform right now. So if anybody wants Joseph underscore Malone, underscore official got myself a little fancy blue checkmark. Now that's good,
but that's where I'm most active. And I just saw today that they were shutting down a bunch of people's content because it was about firearms. And yeah, like dudes like Tim Kennedy and Tommy Blower were getting like shut down. So Church commons but yeah so, so rumbles in the works but those are the places people can find me and it's always me responding. It's not a bot, it's not an assistant. I'm always here to help anybody as much as I can.
Rich Bennett 54:08
Yeah, that's crazy, because you and I found out about this because talk about suicide a lot. Well, I think it's like Tik tok where you can't even.
They don't. You. You put suicide in there, it's like it won't get posted or whatever one of them, whatever platform, I can't remember. But it's like, okay, we're talking to people, helping them. Yeah, we're not telling people to commit suicide. We're trying to help people that
are. I don't know, it's nuts.
Joe Malone 54:41
It's like stuff like that that tells me that there's a group of people negatively influencing. They want people to kill themselves. They don't want people to know how to defend themselves. They want people to be stupid and reliant. It's 1984, man, and it's why. Oh yeah, like anybody who's never read that book, like, read it. Yeah. Like your life depends on it, basically. Because if not, you're just a drone. Yeah. My last video that got me kicked off YouTube for a couple of weeks was literally titled Gun Safety 101. That's what the title of the video was, Gun Safety 101. And it was me talking about the for weapons safety rules. And they said this is against our community standards. And when you go to appeal YouTube, they give you like 60 characters. So like characters kill a full sentence and then they just respond back. That's like an auto response. Like you send it in and you get an email back. I was like, Oh, it's just like, Hey, we got your message. It's like, Nope, you've been denied. It does violate. Like you guys didn't even check it.
Rich Bennett 55:42
Man, that's ridiculous. Yeah. And you mentioned earlier that, yeah, we're Southern Cross. You guys are going to be doing a podcast as well. Starting a podcast?
Joe Malone 55:51
Oh, yeah. We've already got like ten episodes recorded. I'm good people, man. Yeah, we got John answer off in one where we talk about mindset and neurology. We got Tony Blower and another one. We have a teacher who she quit teaching
teaching with Trish, I think is her YouTube. She's a, I think she's like black or mixed or something but okay teaching because of critical race theory and all the other bullshit going on and wow was she calls out these organizations that are faking inner city kids grades which actually keeps them in like these nasty neighborhoods, like awesome people that we've talked to so far. Yeah, but good buddy of mine. Michael Haines runs a Recovery Communities for Recovery down in Austin, Texas, one of the most amazing recovery programs ever. It is the most amazing one I've ever personally seen in my life. Right. And, you know, he was a meth guy for use meth for 30 years. And now he's the CEO of the the chair of the board now. So just amazing people with awesome stories and nutritionists. Neurologists. It's it's cool.
Rich Bennett 56:53
Good, good. Well, I know you've been on several interviews so far, and this is something I like to ask everybody out of all the hosts that you've spoken with, is there any question that nobody's asked you that you wish somebody would have asked you? And if so, what would be that question? What would be your answer?
Joe Malone 57:17
Yeah, I you know, I don't really think I have a question I wish somebody would have asked me because I like to go into these things just, you know, blank mind in free flow form. But I guess, you know, possibly if there was one thing for I guess one thing now that I'm thinking about, it would be, you know, what's your in all the places you've been, you know, 40 plus countries you work with a lot of people living in a lot of these countries. You know, what's your general consensus on mankind? And I would tell people that most people are good. People don't get wrapped up in the negative conditioning taking place. Most people are good people. They're just scared. They're lost and confused and sad because they don't know what direction in life they're supposed to go. And so just because somebody is a dick cut you off on the road doesn't mean that they're a horrible human being. We need to reconnect with one another and engage with each other, look at each other in the face and eyes. We pass by each other and we need to realize that we're all in this together. We've got to really start proactively electing these politicians and holding them accountable.
Rich Bennett 58:24
I agree with you 100%, 110% there, man. Joe, I want to thank you so much. It's been a pleasure talking to you. And like I said, I'm proud of what you're doing. Thank you. For what you're doing. And yeah, you're going to have to come on again in, say, a year actually, after you start the podcast. Once you lost your podcast, let me know. And I would like to have you come back on after maybe, I don't know, several episodes and just talk about how it's going and if there's anything I can do to help out. Man, Just reach out.
Joe Malone 58:56
Yeah, man. And we'll have you on as guest.
Rich Bennett 58:58
That'll work too. Man Semper fi, brother. Take care.
Joe Malone 59:02
Thank you.
CEO
Joseph Malone is the CEO and Founder of
Southern Cross Safety Academy, a personal safety training company that provides lifesaving mindset and skills training to private citizens and corporations.
Since leaving the military, Joe has provided customized training programs to private citizens and corporations around the world on mental resiliency and self-reliant personal safety skills. He is the published author of The Women's Safety Guide, and aims to train over 1-million citizens n personal safety and awareness.
Joe has a bachelor’s degree in Homeland Security and Emergency Management, is an international board Certified Protection Professional (CPP) through ASIS, is a Nationally Registered EMT, a Certified Mobile Forensics Examiner (CCME), a NAUI certified Rescue diver, a certified technical rescue team leader, an NRA firearms instructor, ASHI CPR and First-Aid Instructor, and Illinois Conceal Carry Firearms Instructor, a Federal Firearms Licensed weapons dealer, NRA certified Range Safety officer, and Founder of Southern Cross Safety Academy.
Reach out to Joe directly at:
Southerncross.company
J.Malone@southerncross.company