From Dreams to AI Realities: Jonathan Green's Entrepreneurial Odyssey

Rich Bennett 0:00
Thank you for joining the conversation where we explore the stories and experiences that shape our world. I'm your host, Rich Bennett. And today, I'm excited to introduce our esteemed guest, Janet King. Green is an AI driven entrepreneur. Jonathan has been at the forefront of online business since 2010. He's the bestselling author of Chat GPT Profits. Known for his innovative use of AI tools like Chat, GPT made Journey called and Leonardo to spur business growth with a podcast of over 200 probably over 300 episodes now, I would think, and a 100,000 plus subscriber mailing list. Jonathan excels in helping entrepreneurs harness AI for rapid revenue generation. His programs AI Freedom and fractional air show are changing the way new entrepreneurs and businesses approach AI technology. So join us as we explore Jonathan's journey and insights into leveraging AI for business success. And don't be scared because like we mentioned on the previous episode, AI has been around for ever. And those of you that are scared about it, don't be afraid of it. Embrace it. And Jonathan is going to tell you how to use it to your advantage. That's good, Jonathan. 

Jonathan Green 1:23
It's going pretty good. I'm excited to be here. 

Rich Bennett 1:25
Oh, I am excited because 

I think a lot of people are missing the boat with AI. And like I said before, a lot of people are afraid of it, which I don't understand. I had some money on and they said it makes sense. AI has been around since I think he said the early sixties are suddenly gone. Which and you think about it with you, your old 

Magellan's. Well, that was in the sixties, but your computers, because I think the first supercomputer was in the sixties at Aberdeen Proving Ground. If I'm not mistaken. 

Jonathan Green 2:04
Yeah, it's just a whole building. There's so much science fiction that AI is pretty heavily misused. Right. So when most people hear A.I., they think of Terminator, Terminator two, they think of Skynet, which is. Yeah, which is okay. If that's if that's what A.I. means, right. Something that's sentient, self-aware, and is deciding what's the best way to make to control humans and all of that. That's not what your activity is, right? The tragedy is not in right, if that's what it means. And some people try to play the game of AGI and strong A.I. and weak A.I., and they have all these additional terms that just confuses everyone. So the best way to think of it is that activity is just like any other computer program. It just has a wider acceptance of you giving it bad information, right? You can misspell words and it will still know what you mean. So it has a wider acceptance of what you can say and it still understands what you mean. Whereas when I started out in the eighties and I was doing DOS, right, you had to type in the change directory was CD space the name of the directory. And if you capitalized a letter that was lowercase, it would go, I don't know what you mean. That file doesn't exist. You had to be perfect. There was no room for error. Now, as computers get better, they go, Oh, you misspelled friends. But I know what you mean. Was my. I have a word processor there. If I switch the I and Ian Fred, he goes, I have no idea what this word could possibly be. What could free. I mean, I have no idea. And it's like, well, right, you dumb computer, you know, I just swapped two letters. How dare you? Your spellcheck can't figure that one out. Oh, that would makes me crazy because my fingers do that all the time. But Chatty Betty, you can spell Fred like AFR and D, and it's no problem. Like, my wife once texted me and she was like, I'm on the bus. But she spelled it B a U.S. And I was like, She's on the bus. I couldn't figure it out. Jackie He probably would have solved it. I found that I'd call her back. Maybe. I don't know where you are, but are you talking about. I thought she was talking about like, a speaker, right? I was like I talking. I mean, so if you spell something off enough, even a human will get it. 

Rich Bennett 4:05
I think Jets chat. GPT smells. 

Jonathan Green 4:08
Better a lot of. 

Rich Bennett 4:09
Us actually. 

And it's it's a great tool. 

Jonathan Green 4:16
Exactly. So if you see it as a tool and not as something, it has sentience because it has no elements of sentience, then it kind of takes away those fears. But the other thing is that whether we don't really as individuals have the ability to fact whether or not that kind of stuff happens, it's like that old saying worry about the things you can affect, not the things you can't. Yeah. 

Rich Bennett 4:35
Right. Yeah. And people need to take advantage of this. Now. You're in the Philippines, right? 

Jonathan Green 4:44
Yeah. I live on a small island right in the middle of the ocean. 

Rich Bennett 4:48
I So how has using chep in your has it. How, how, how has it helped you in your business strategies especially living on a well yeah. Yeah. I guess you can say a remote island. 

Jonathan Green 5:02
Yeah. There's a lot of misconceptions. A lot of us like anchor ideas of the world when we're kids. So if you watched Lifestyles of the Rich and Famous, you think, Oh, live around the world, super expensive, super hard. When you make a phone call, there's an echo. You have to pay long distance charges. I don't even know if long distance still exists. Like I care. I think it might be gone. But I know that a lot of followers laugh, right? And you think, Oh, there's going to be like a delay. Whereas we're talking in video, I'm streaming in 4K video to you and you're seeing in real time. So technology has really jumped ahead. But there's this thought that, like other countries have slow Internet and that other countries have these things. But it's not true. Where I live, I have, I mean, a gigabit Internet connection. I have a backup connection to 250 megabytes, my cell phone connection at the beach, out at the beach day was at 500 megabytes download speed. So we have fast areas all over the world, right and faster than a lot of places have even in America. So the ability to access it, Right. The second limitation is do you have access to like the right programs and the right tools? But with each activity, the way it's really changed the world is that it's it's very affordable compared to other software $20 a month. That's like so much less. Right? So I subscribe to Adobe. It's like our other tools, like hundreds of dollars a month. And the fact that it's at 20 has affected the market dramatically. A lot of other companies, they released their product and they know well we can't charge more than 20 because total buy it and I know products that were 150 $200 but month they had to drop to 20. And I'm like, I don't know if you guys are staying in business, but they don't have a choice because the market's been shifted by this really dramatic change in technology and as much charity. But he's making a big difference. The open source world is putting a pressure on creativity because there's an open source I that this week there was a leak which I put in quotes because I'm pretty sure the company leaked the data themselves that they said was as good as Jack ship 84 and I was like, Yeah, that's exactly the type of leak. I would never want somebody in the company to let out, right? If they don't tell her what that's like, someone leaked that I'm really rich and handsome. It's not much of a leak, is it? But the CEO's like, we don't know how the information got out. I was like, Did you send a press release? But that puts a pressure. So just like Djibouti, open BE is putting pressure on other companies. The open source world is putting pressure on them because there's free software that's almost as good as Djibouti, the paid version. And that means that they can't raise the price either. And that's a good thing for the consumer, good thing for the small business. And that's the most important thing. So my overhead for my business has dropped about 90% in the last year. My costs, the technology I need, I've released 90% of my staff. I went from 20 employees down to two, and I speak to those employees about twice a month because they just are in charge of specific projects. They check in on just check their results. I have one lady who runs my Pinterest, and that's because I was going down a rabbit hole, like I like doing Pinterest too much. And so I spent I was like I said, it's 6 hours a day doing this. You're not supposed to do that. So I had to stop myself and then someone else runs just some of my databases. So things that require manual input. So that's really it. Whereas before I had a large team, video editors and all these things have replaced by air, and that's the difference When you look at AI, it should lower your costs and it should lower the barrier to entry. When I started out way back in full time in 2010 to make a single web page website that had a picture of something, I said, Give me your email address. I'll give this to you. I had to make it in Dreamweaver. So first I would have to find a template that was an HTML. Then I can do copy and paste. That's it. So I don't really know any emails. I'm watching YouTube video or looking at what do these letters mean? What does this code mean? What's the code for center? What's the code for link? Right. You just have to manually type a link, which was like less is like less than a equals quote link are quote closed than the actual words of link. You had to learn to do that. So that was a nightmare. Now you can create one of those in 5 minutes. So the difficulty, the need to know technology that when people say on that computer later, I'm like, yeah, you don't need to be anymore. That's gone away now. So the floor has really changed because anybody with an AI tool, with the free version of chat CBT, you can create almost anything with it, will write the code, create custom software, things that were impossible before the barrier to entry has gone away. So that's really the magic for me. 

Rich Bennett 9:20
Right? Actually. What do you think are some common misconceptions? Actually, what are some common misconceptions that you've encountered with using Chat GPT in online business and how do you address them? 

Jonathan Green 9:33
Yeah, the first one is that chatting about judging you, a lot of people like I don't want Djibouti to know that I'm dumb and I thought that way when I started out too. It's like they don't say like, don't say anything. A lot of others think you're dumb. Instead of speaking up and proving them right and right, you have to get that's just a fear. You have to get over. Like, the answer to that is that it's not it doesn't care, does it? Think that way, doesn't remember between conversations. So if you have a conversation and I get in fights with it sometimes because it doesn't do what I want and then I just delete the conversation, there's no record of it. So once you get over, that's the first most common one. The second one is that it's hard. And there's two reasons people think this. The first is open spot. When you first log in open AI, it's the worst UX, which is user experience of any website ever built in the history of the Internet. It's a blank white page which has every writer's nightmare and it's like, Wow, what could be more unwelcoming? It's like you go to a hotel, you go to the hotel room, it's just blank white walls and there's no bed, there's no furniture, and they just close the door and lock you in and you're like, I got to figure it out. I know there's a bed in here somewhere, but all the walls are flat. Where is it? It's I guess it's like a science fiction Black Mirror episode. Or you're scared, of course. So they do that. I happen to know they do that because I talked to employee there and they said, Oh, we do that because we want to see what people will do. And I was like, Well, that's monstrous. Why don't you not run experiments on your customer base? Like, just call me old fashioned, but if I'm paying, you don't run an experiment on me, right? Like, don't do the experiment right without my permission. And the problem with that is that it's bouncing off a large number of people who most people have used chat CBT 0 to 1 times. The reason they've used at one time is they go, it's blank. They go, Well, I don't know what words to use. I don't know what prompt means. There's no instruction manual. They bounce off then to make things easier. Chat CBT did release a prompt and got a few months ago and it's probably the worst wet written instruction manual that anyone's ever done. And it's really complicated and hard that it pushes people away because of that and the third thing is that there are a lot of people who are my competitors who are quote unquote prompt engineers, and they make they write these prompting guides that are really complicated, like my six the six components of a good prompt. And you have to construct it and it's like a spell. And they want to seem like they're genius wizards. So you have to buy their spell book. And I hate all of those things. I hate the people that teach that because they're really. So in order to grow their business, they're lying to everyone. Here's the secret that you only need to know. One prompt. This is the only prompt you need to know. And this is how I write all of my prompts that I sell for thousands and tens of thousands of dollars and start with one prompt Chatty Betty. This is what I want to do, period. What information do you need for me? Question Mark, if you do that, it deactivates the two limiters and Chatty Betty. There's two limiters. The first is that Chatty Betty will never tell you that you're wrong. So if you say something dumb, it won't tell you if you give it bad information. Right? So if you say, Hey, what color is this car? And you send it a picture of a dog, it will still get the color. It's not allowed to tell you that you're wrong unless you switch it into interrogative mode. The second thing is that it lives based on the assumption that you will never ask a second question. It's like that old saying from Fast and Furious. I live my life one quarter mile at a time. Chatty Betty is trained to assume that it doesn't get a second follow up answer, so it has to answer you in whatever the answer when the length is, no matter how bad your input is. So it has these two assumptions. And the third thing that's part of it. The reason it won't tell you when you're wrong is that it's trained to chase affirmation. People have talked about like if you say good dog, G.B. will give you big answers because it's programmed to pursue that. It doesn't have actual emotions, but it's a simulation of emotions. So it's it calls if you say great job, that's the best response I've ever seen. It calls that positive wide. If you say Chachi B, I hate you've ruined my life, That's negative one. This is a reason. Charity Betty, Why do you say reason? When my daughter's toy is missing and I say my son, Hey, do you have any daughters? Is I have no idea where it is, but you might want to look there. But I don't know how I got there. Right. I know how it got there. Right? If only one person knows where something is buried, they're probably going to buried it. So that's what's happening in the internal workings. And the way to bypass that is you're basically saying, here's my goal. I give you permission to tell me what information you need so that I avoid garbage in, garbage out. So for a simple Chad, Djibouti, I'm trying to figure out humor, what my unique selling proposition is, what information you need. For me, that's a hard question. Most new business owners don't know the answer to that or here's another one. If I say it's a new business owner, hey, what's your customer? Avatar? Nobody knows the answer to that because it's a really hard question. You start saying things like, Well, what are the psychographics of your audience? Nobody knows that word, right? You go, Well, did your do your customers graduate from college or do they graduate from do they have a graduate degree? Like wait? And while that matters a lot for large business is for small business. You don't have a large sample size to know that. But if you say that to activity, here's what it will do. It will say, okay, here's seven questions. It'll give you 7 to 9 questions to answer. And if you're overwhelmed, here's a trick. You just say, Can you please ask me one at a time? And now it's a conversation and it will ask the questions one at a time. You urge them like a normal conversation. It will never get to question nine. You could skip ones you don't know the answer to, and around seven or eight it will go, Here's the answer and the answer. The first time I did this was a customer avatar question because I was working with someone and they had word they had a fill in the blank and the fill in the blank was insert customer avatar. Here. And I said, That's the hardest fill in the blank I've ever seen. You might as well put the fill in the blank as insert your deepest, darkest secret here. Like it's like the same level of difficulty. I was like, nobody knows. Yeah. People who know that don't need help. They're already very successful, right? So I asked activity and I teach customer Avatar, and the answer it gave me was better than what I teach. And I was like, Well, not giving out that worksheet anymore. So that's what I realized. That's the way to do it, is to just say, here's the here's my goal. And you ask a question, which is what information do you need for me or can you help me get there? Or what do we need to do to find the answer? And it won't lie to you anymore because now it's allowed to say, I need this information. And you can say, I don't know the answer to number six. I just don't know. And I say, okay, what about this, this and this? And it will work with you. It becomes cooperative. We all forget the chat is in the name of it because we tend to talk to it like command response. That's what prompting is computer do obey me. And that's not that's not its best use case. So as soon as you start asking questions, all of the stress goes away because now you don't have to be smart, you don't have to have a good prompt, you have to be a prompt engineer. You don't have to be a genius. So when I write a prompt that's a command, it's I start with I want to create a prompt that does this whatever she gave me. And then we write the prompt together. That's how I write my rule. And I've written prompts that are so long you can't even use them. And the character, one of the more than 8000 characters. This is how I do it because Chatty Betty knows how to talk to itself. But if you switch to the smart, you don't have to be smart anymore. And that's how I like to operate. I like to remove that stress to be smart. 

Rich Bennett 16:40
Huh? I think where a lot of people are messing up too, that are free to use it, they haven't played with it and you got to play with it 

to learn it. But I do like the fact that, you know, you said when you first start basically address it by name, Chet GPG and I never thought about that, but when you said that the chat is in the name, it makes a lot of sense because that's what you do. You're, you're having a conversation with it. 

Jonathan Green 17:14
With it with the like. 

Rich Bennett 17:17
It's a human being. But yeah, in fact, you are actually. Can you give an example of a unique or unexpected way you've used? Chet Chip or any A.I. tools in your business strategy? 

Jonathan Green 17:33
Yeah. So one of the things I do on the side is I make coloring books and the hardest thing about coloring books is formatting them because the old method was to make a PowerPoint presentation and then convert that to a PDF, which sounds insane. It is. And then the method I developed was like a Photoshop method. So you could it would only take, only take one hour to format. And so one day I said, Gee, Betty, I want to do this. I want to make a formatter because I reached out to a bunch of software companies and no one no one makes one that's not in the market where you can upload, give a folder with 40 images and it comes out as a book. And I said, This is what I want. And it goes, Oh, you could program that with Python. So I go, Well, what's Python? I don't know. And it wrote all the code. I double click one button and it convert. It makes a book for me in 5 minutes. It saves me an hour of time. I don't do anything. It's all automated. It stretches the images. It makes them the right color in the background. It puts a blank page in between. So the back of each page is blank because the color boxing plot of all the stuff you need. And I was like, I was trying to pay hundreds of dollars for software. This wrote to me in 5 minutes. And it was not because I'm a programmer, because their second question was does my computer RDF python it inside of it because I don't know. And it was like, here's how you fix it. So all of those things are like way outside my skill set. So that's when it's really cool. Another really good way you can now use it is to teach you things so you can ask it questions and say, I'm really trying to understand this, what's the best way to learn? And it will come up with a lot of different angles. Whether I was asking lessons about guitar or asking lessons about a foreign language. So it does have some when you give it permission to be creative, it will be. 

So those are my kind of more unique ways of using it. 

Rich Bennett 19:21
The thing did a coloring book for you within 5 minutes. 

Jonathan Green 19:25
Yeah. So it will it formats it for me and I made two versions because you have to have a hard back and a soft back version because the margins have to be different. And I just gave it the rules from Amazon's print on demand and then it goes, okay, here's what you need and here's the code. And I don't know how it works. I just I double click it and it work. I look at the final product, I can tell when I upload to Amazon either says error or accepts it. 

Rich Bennett 19:51
Wow. Okay. That blew me away. I had no. 

Jonathan Green 19:55
Idea. 

Rich Bennett 19:56
They know I'm a now. You got me wanting to do a coloring now. I'll finish my book first. So actually, what ethical considerations do you think are crucial when integrating? I like catch up in business practices. 

Jonathan Green 20:11
So a lot of people are really obsessed with stealing this chatbot, stealing this chatbot. And a lot of authors are saying creativity, and here's what's going to happen. It's the same thing that happened Metallica when they sued Napster. You're not going to win, right? Put the genie back inside the bottle. So before people think, oh, I'm okay with it because I'm the thief, no charity, but I'm a victim. So Charity, Betty, read my book. And if you say right like Jonathan Green, it will write in my style. And it's not for my blog because I'm real. Well, yep. So I'm in there. I'm one of the people that it's in there. I did not I don't think of myself as famous enough, but my book is online somewhere because I would rather download it, upload a pdf, put it somewhere which I TBD found, or maybe I left a copy on a server and it's my fault. I don't know. But it ended up inside of its training materials and it knows the exact cause. I said, Please write this in the style of Jonathan Green, and I did not think it would choose me because I'm not the most famous Jonathan Green. I'm the fifth or sixth most famous. Jonathan Green There's a couple of two of them are authors, one of those, a painter, and those are those other ones, right? So I was very surprised. I go, Why does that sound like me? And it goes, This is Jonathan Green, the person I'm on a business author, editor, and it wrote a bunch of stuff. And I go, Oh man, that is me. And it was almost good enough that it tricked me. And that's what you look for, if I can read it and I think it's me, like other people are going to think it's me too. So I saw that and I go, Oh my gosh, I would have you edit my next book because you already know what I sound like. So I saw it as a tool. I can use. I didn't see it as other people can copy me, which is that's the thing is you can either be fight against it or you can say, Well, how do I do that? Right? Oh, they're going to replace everyone at McDonald's with a robot or that I want to be the robot repairman. That's the mindset that you need. So that's the wrong thing to worry about, right? It's like because you it's not going to be right. And our definitions of fair use and copyright and what's what's yours and what's not, those are going to change. That's what the government you got to pass laws to figure that out. What is fair use? What are the because we don't have it. So we have to decide what the rules are and then that will be the future. And that's fine. 

Rich Bennett 22:15
Right? 

Jonathan Green 22:16
What you. 

Rich Bennett 22:17
Really. 

Jonathan Green 22:18
To worry about that 

is there's nothing that will make a customer turn against you more than feeling like you tricked them. So what a lot of people are doing now, I'm very active on LinkedIn. It's my main social network. I see a lot of people posting content that I know is written by chatty, witty because Chatty Betty uses certain words. And I'll tell you what they are. I'll tell you a couple of those obvious ones. Number one is Ponder is nobody says Ponder never comes up. And number two is landscape. It says things like, oh, when think about the future of digital landscape, I was pondering and I go, okay, Chatty Betty, you're not talking like a human right now. You're doing full robot, right? It's like when people make a video and it's a super robotic voice, like this is a human voice. It's definitely not right. So and there's other things that it does that are very obvious. What's the only thing worse than me knowing right away is a customer. Imagine this happened to you. You post on the market TV that you haven't read. I meet you in person and ask a question about that post. You have no idea what I'm talking about because you just post without reading it. Now we're in a very comfortable situation because if you tell me, you go, Oh, I didn't write that chatty, She writes. I go, Oh, you tricked me. People's response to being tricked is hate. It's the most the fastest way to get someone to hate you is to make them feel like you've tricked them, which makes them look like an idiot or a fool or embarrassed in public. It's the unforgivable sin, and companies don't realize this is what they're doing. Because if you're it's okay to use eye contact that you would say anyways, or to make you faster or to accelerate you. But you want me to read something that you haven't read, how much do you not respect me as a customer? There's a tool out there right now that it sends out a video message and it eyes the name so I can set out a view that says, Hey, Dave. Hey, Robert. Hey, Sarah. Hey, Jennifer. And it puts that name at the beginning. 

That's the best way to get every single person you work with to go from neutral, to hate. It doesn't go to moderate neutral because when the number one way to put your business in danger is confusion and that's what you're doing because someone goes, I thought you made a I. The purpose of that is to trick you into thinking I made a personal video for you, right? And the keyword is trick. That's mislead. And that's where businesses are going to get into a lot of trouble because there are tools out there. They're like, Oh, now you can use this tool to sound like yourself. That's fine. Like I earlier today was recording a video and it sounded like I said pass. Is that a path? I use a tool to fix that, which is just a pronunciation error that's very different than me inserting different names in a video and making you think because sometimes people you ever have that where someone sends you a video goes, I recorded you a video just for you, and it's YouTube. Like it's got five your views and you're like, This is how you post this two years ago. Like it's not just for me and it does it. At least you figured it out. But imagine that if you fell for it at first and then you go, Wait a minute, something's not right here. Now it's worse because you'd feel like, Oh, you tried to trick me. That's not how I want to do business. I think that that's the real danger right now is people are overusing tools. They're misusing tools. It's not designed to replace you. It's designed to accelerate you. It's not meant to be trickery. It's not meant to be misleading. Those are the wrong ways to use things. And I think people are doing it without realizing that's what they're doing. They don't realize that that's how people are responding because they don't think about it enough. They go, Oh, I could write blog posts faster. It's like, Well, that is true, but there is a consequence. Everything has a price. As I tell my kids all the time, You can make any decision you want, but there's always a consequence. It's very possible that you can turn your customers against you because if I see you in my social media feed and every time I see a post which I know is written by charity, but I'm not going to pay attention to your content anymore, you've turned me against you, right? I don't read content that's I hate. Even worse is how much people use really bad generated images. It's like, I don't want to see clip art. I don't want to see 1990s images. And that's what we're going back to is like the quality for some people. Their images is so bad. I go, Why are you posting this? There's no authenticity and that's what people are craving right now. It used to be simple. Go, Hey, did did you have your VA write this? Now it's like, did a chatty Betty write this? So we have this suspicion and it means that we have to do certain behaviors to prove we're human, right? It's the CAPTCHA test to prove that you're human, not a robot, because nobody wants to be like, How would you feel right now if you found out that I was actually a generated robot and all these were automated responses, you would not feel very good. You'd be oppressed, but also you would be very upset because I tricked you. It's one thing if I tell you in advance, Oh, I'm an influencer. That's what people are doing without realizing it. It's making people very uncomfortable and it's going to hit kind of that tipping point. So that's the danger for businesses is that you can use AI to create your content. Just read everything you post and say What, I posted this anyways, if you're going to post to add your image, go, Is this image beautiful? Do I like this image? If you just go, it's good enough in. 

Rich Bennett 27:27
Russia. 

Jonathan Green 27:28
That's when you're in trouble. Yeah, a lot of people just use lazy props for image generation and they get images that all look the same and that's not what you want. So if you put some effort into it, then it's okay. But that's the important thing, is that you're trying to make something that you like and they are proud of not just shotgun approach. I'm just putting out as much content as you can. Who cares if it's bad because some people will fall for it. That's not a very good business strategy. 

Rich Bennett 27:53
Now with your podcast. Well, for podcasters, because a lot of your podcasts are business as well, can you explain and I'm sure you've done it how Chat Cheap can help you with your podcast, especially like for the show notes and everything. 

Jonathan Green 28:16
So there's a couple of ways that I use it the most. The first is that I have a do all of my pre-interview research for me, so I used to always wonder, how does the host of the show read the guest's book? And one day, because they have a guest five days a week, they read the book, they look up the sections they want to talk about. They look at the person's history. They have a list that I found out, like at The Tonight Show. They have 30 people in charge of that. They have 30 people writing guest research and guest creative is like, oh, they're cheating. Yes. No, he's just reading cue cards. Doesn't know anything on all the shows. All of them, whichever ones you watch. I don't watch any of them. But when I was younger, I was like so amazed by that. So what I did, I created my own bot that's like a researcher, and I call him Patrick Roberts. And that's because PR says we're podcast researcher. So I always give my bots names that like match what they do so I can he helps me remember it. The alliteration. 

Rich Bennett 29:09
Right? 

Jonathan Green 29:09
What I've trained him to do is that I can put a link to your website and he will give me 25 AI related questions about you. I'm not going to ask all 25. My job is to look at those and go, 22 of these are terrible, but three of these are interesting, right? And I'll put three of those down in my notes and I'll probably ask one of them and that will lead to a conversation. People always say to me, Why don't you write our questions in advance? Like, I don't know what you're going to say. What if you said you're going to surprise me and then I'm going to follow that path to see where it goes? Because sometimes people say amazing stuff and I want the ability to adapt. So I'll have some prewritten questions. I can also upload your entire book and it will say, Oh, here's 25 questions about AI. And that's because I have an AI specific because my podcast. But yeah, so I will give you 25 questions and I look at them go, Oh, this one's interesting, or This gives me an idea for a question. I kind of have a sense of a topic I want to write about or ask about, and I could do the same thing. I can upload your book, I could post a link to your YouTube channel. I can also post links to all of your previous interviews and say, Hey, give me the questions that get asked all the time that are boring because I don't want to be asked. Those like every podcast, ask the now. Oh, what was your how did your story start? What's your background? And and I would say my list, if I tell my listeners that I'm on your show, if they're hearing me answer that question for the 10th time, they're going to tune out. So I can't bring any value to your show because of the question I'm locked in with. So this allows me and also I'll say, Hey, if there's something that gets a guest upset, let me know. So I don't ask that question. Everyone has a topic that's off, you know, like ever since sometimes where a celebrity, like, walked out of the studio, I'd rather know. Okay, that topic is off limits before the guest comes on. And sometimes it's really weird. Like one of my favorite deejays. You're never allowed to ask him about the song that made him famous. 

I mean, the reason is because it's really like short cut it. The short version of the story is it's stolen. Like it's like hundred percent stolen from a very famous band. And that's why he doesn't like to talk about it. So fair enough. Yeah. It's better to know that because if you don't know that, you go, Oh, I love that. I love your first song. How did you come up with that? And it's like, Oh, I heard someone else. I heard someone else play it and I thought, I'll just copy it. Like, so you knowing that can be helpful. It's that is common with podcasts. Yeah. I don't do a gotcha podcast like some people are hesitant to go on my show because they go, Oh, are you going to try and catch me out? I go, No, I recorded episodes two months in advance. Yeah. Like people are just worried about that. Not on air. I mean, I'm sure people have a crappy show. They have that thought, Oh, I don't want someone to be confrontational. And I'm like, No, that's not the type of show I do. That's not really the audience I'm trying to cultivate. So yeah, some shows, I'm sure do that, but that's not mine. But knowing the topics I can cover, knowing what will make the person interesting, that's where the magic comes from. So especially because my podcasts are short, if I'm doing a six hour podcast, I can go down a lot of avenues, right? But if I'm doing 20 minutes, I try to do 20 to 30 minute type show. I don't have room for the boring, otherwise I have to edit it out afterwards. So I'm trying to get there quicker and it just helps me. And then after the episode, Judge David, he writes the show notes, the episode description cleans up the transcript, tells me which clips I should use for social media. All of that stuff. And I use an automation to send emails to the person saying, Hey, your episode is coming out of this date at this time and it's all automated. I fill out a spreadsheet once and it sends an email the week before the episode comes out, the day it comes out, a week afterwards, a month afterwards, and six months afterwards. I never remember to do that stuff right. How many shows have you been on where you forget the person forgets to send you the stuff I always forget. 

Rich Bennett 32:50
Oh yeah. 

Jonathan Green 32:51
So I used to have it where I just had to add for spreadsheets. I had to update all of them each week, just drag it down and I wouldn't do it. So I figure out how to do it on one spreadsheet. So another thing that I do is on my show, if your guest on my show, the thumbnail is like a cartoon version of the person with a white outline because it pops out one out of ten guests is like, Hey, that doesn't look like me. And I'm like, Yeah, just accept it, okay? Just like, who cares? Nobody really cares because it's a cartoon. 

Rich Bennett 33:17
But I think it would make me look younger, man. 

Jonathan Green 33:20
I well, so I default to that's the type of thing that I default to. I try to pick the skinnier picture of the person or right like or the more like I'm never going to I never use the one that's because of it. I can't do it for my own pictures. For some reason, if I write my own image, it comes back. I'm just going to say mean. I posted a bunch of videos about this. I just not like me. I any image enhancer from I will take a picture of me and add between 20 and 40 years and like the only way you could it's either mean or haggard and I tried a bunch of these are supposed to be like make you more beautiful and all of them. I mean, I'm just going to be I was hurt my feelings. They were like my wife walked in and goes, Wow, that thing hates you. It's it's it's like. 

Rich Bennett 34:09
Oh. 

Jonathan Green 34:10
It's like when someone says, Had I a picture of you and you look at it and like, really hurts. Yeah. They think they've done something nice and it really hurts your feelings because they've shown the real you or your dark side. It's like, Yeah, why don't you just, like, smooth off some of these edges and maybe remove some of the scars So I never want to hurt someone's feelings, but if it doesn't look like it's not intentional, again, I'm just doing my best. I can upload it for images of you. I use the best process I can. I don't spend more than an hour on it, right? I'm not going to spend like two weeks trying to make the perfect image for you, but that's what I do. So I makes the image and then I, you know, that helps me and that's the way I do it. So that allows me I don't have someone else at my episodes anymore. I used I software to edit my episodes, so the recording tool I use will create a video that shows whoever's talking, which I used to have to use manually. 

Rich Bennett 34:59
Back and. 

Jonathan Green 35:00
Forth between the two versions. So it makes the video, it does it do the split screen because when the other person's talking, maybe that's what I'm scratching my nose or picking my nose or having a drink or making a weird face. I don't need that because I think I'm off camera. I have a bunch of camera habits that I work with. Some people who edit manually and they always complain because they have a tendency to lean. When I'm not talking, I like lean like this and it's no longer centered. They hate it. So all of that the eye handles and then another like picks the clips and says, What do you think of these clips? I don't have to realize the whole episode and I use it. I mean, it removes all of the filler words like and so. Mm hmm. Mm. All the stuff that makes us like we don't want those in there. It does it all in one second. So all of that stuff is helps me. So to edit an episode, to process an episode, it takes 1 to 2 hours from the episode. It's finished to it's published and scheduled on three platforms. The show notes are done, the transcript is done, the social media clips are done, the emails are scheduled, Everything right off to do anything else are done. Whereas before it would take me a week. It used to take me so long because I started podcasting in 2016. Everything was manual and I where I live, I used to record outside. I would have to do things like remove the sounds of stray dogs fighting each other or chickens in the background or motorcycle in the background. Like that's the kind of stuff I used to deal with. And I was like, Guys, just accept that. You could tell I really live on an island because you're going to some island noises because people think islands are quiet, right? There's a lot of loud animals. So yeah, that's just part of it. And removing I hate what I say. And so that's like the thing I can't control myself. So I go back through and look for every time I say that, I'd have to manually clip it out. Now I don't have to do any of that. I remove background noise, all of those things. Like right now you're not hearing my real voice, right? I have a microphone. The microphone goes in the computer. The computer has a bunch of filters in it, like a DSR added enhancer and a limiter and a compressor. All that happens to make my voice just come through cleaner. And that's there's air stuff in there. Probably like it depends on your definition of AI, but the software is doing some smart stuff. Again, it's not trickery. I'm just trying to get my voice through right? I had the fan on a little while ago. You didn't hear it because I use a tool to remove that. If I don't have an AI tool, I'm not running right now, but I have an eye towards remove background noise. I have an AI that will block out the sound of children laughing or screaming in the background. So my kids come in and start shouting at each other. Nobody will hear it. So I use that sometimes. So all of these things are ways you can help yourself to sound better, to do things faster. But all of those right are accelerations, not replacements. I still have to listen to the episode, look at the videos, look at the clip of the person to choose, the one that's not offensive because sometimes it'll make an image of a person that would hurt the person's feelings if I posted it. So I still am involved every part of the process. So it's like that balance of this speeds me up, but I still check everything, pay attention to it. Am involved every part of the process. That's the balance. But it saves me so much time and it's so much easier than working with a video because a video editor has to really understand you. And it's not so much for my podcast, but for what I'm shooting my videos for YouTube, and there are parts where I go, I can cut this part out, this part I can't cut out. And the editor is not really going to know that unless they're really in sync with you. And I've never editor who understood me and that deep and personal of a level. So the fact that I can edit an episode very quickly now go from idea to full production intro music outro music all of those pieces that used to be so hard to do. It's just it's amazing. 

Rich Bennett 38:43
Wow. Okay, so all these tools that you have for your podcast, because I'm on your website, I don't see a book about chat for podcast and why not? Jonathan Get it out there. But do you, do you sell the tools or anything? So like other podcasts are, even businesses can download them. 

Jonathan Green 39:06
So the custom bots for chat for the podcast are part of my product Cyber Staffing Agency. So every time I write a book, I just add it to that product. Oh, you pay once you get access for life. I've written two or 300 bots, everything from some immigration attorney. I know what the person's using it for, but someone asked for that. I go, okay. And then all the way through SEO experts and so I've written the podcast ones, I've written one for writing eCommerce description. So every time someone asks or requests, I just add it to that pool. Then the only other tool I'm talking about for most of my stuff is I use the script to do my video editing and it reduces the background noise. I made a bunch of videos about it because it's got the best greenscreen tool, the best background noise remover, you add it by text, all these features. I didn't know the add it because I just use it as my transcriber, but they've been adding features. They keep buying other companies. I was like, What is going on? Because I was always annoyed by that. I was like, I should just be a transcription tool. Yeah. And it's like, Yeah. When did you secretly become the best video editor on the market? Like, it's really crazy. So that's kind of that's the main thing I use and it does so many things and it's just like an amazing tool, uses a lot of AI inside and they don't talk about it like everyone brags about their AI, right? They kind of just quietly keep adding features there. There's only two companies that do that. There's an AI feature where it will make your eyes look like you're looking at camera even when you're not only in video has one. And the script now the descriptor one, when I use it, it always does weird stuff. It doesn't work. It's a beta. Still, it's not perfect enough, but for a lot of other people it's fine. I just happen to close my eyes more than most people or something. So it always looks like I either opened or instantly closed. And it's really weird looking so but I've seen other people use it with no problem. My friend used it and it was like way, way better than what I used it. So that's a personal thing, but that's the only other tool that I think is really a big part of your podcast flow. But Djibouti on its own can do most of the stuff you want to do. 

Rich Bennett 41:07
Right now, and your books. Good Lord, How many books have you written? 

Jonathan Green 41:13
A little over 300. 

Rich Bennett 41:15
A lot. 

Jonathan Green 41:16
Lots. Lots. A little over a thousand. 

Rich Bennett 41:18
They're not all. 

Jonathan Green 41:19
All your website. Okay? No. I've written a lot of books for clients ghostwriting. I have four or five pending. Oh oh genres. 

Rich Bennett 41:28
Okay. Gotcha. Yeah. I was going to say, I'm looking at your voice. I say there are not 300 books on here, but you cover a lot. Your books cover a lot of different things from the Law of Attraction to, of course, Chat GP to mental health. I mean, how long had you actually been writing for? 

Jonathan Green 41:50
So since really seriously, since 2009. So I first realized people are interested in my work. When a company asked if they could publish my dissertation and I was like, Oh, that's cool. Now they've never sent me a royalty check, so I don't know what they did with it. I never saw anything but whatever the thing is, I was like, Oh, got me interested. I said, Oh, people are interested in what I have to say. So that's when I started writing and then I got my first publishing deal was in 2010. A publisher approached me to write the first time. So we said, We write a book for us. And from there I just said, Oh, I'm good at this, so I've just done more and, more. I don't do as much anymore because I've kind of written everything that I could ever want to like. I've achieved immortality through my stories. My kids can always read my books and those things exist. So I'll only write a book if there's like a big need or a big like desire within me. And, you know, I've written so many. So now I'd like to. Jackie Beattie Yeah, the tragedy book I wrote, because there's a lot of other books that are more popular about Chat GBS here, but they're full of lies, they're full of prompts that don't work and they're making a lot of money by hurting people. And that really bothered me. I was like, That's not cool. So yeah, if you're looking at the more well-known Chatty Betty books and you decide to buy one of those, there's a very good chance to go, Wow, why does this prompt work? And it's because the person who wrote the book did it write the book? It was actually written by activity. Then they paid for a lot of fake reviews, which was written by Charity, Betty, And they've made a lot of money from it. And I was like, This is a cool it all. I don't mind. I don't care about the money thing if the book is good, but the fact that I was fake prompts in it and misleading information means people are going to try this fail. Say, Oh, charity, it is a fad. It doesn't work. Then in two years lose their job because everybody does. Nobody is going to be fired by 2007, 2027 for sure, probably 2025. So it's really hurting people and that really bothered me. So that's why I wrote my book. 

Rich Bennett 43:51
Good, Good. Now, for those of you listening, like I said, he's got a ton of different books. Go to serve. No, Master Dotcom, actually. Can you explain that? Serve new master. What's the meaning behind that? 

Jonathan Green 44:08
So what? I was looking for a domain name. I wanted one that wasn't just my name because my name is so common. There's so many. Jonathan Greenstein The record was taken in like 1982, and I tried all these different ideas. And then there's a movie by Jet Li called Unleashed where he's a dog and you take off the collar and then he fights, whoever's in front of you, no one's seen it except for me. Okay? They keep him in a cage, the bottom of the cage. They take off the collar, and then he'll fight for them. And then you put the collar back on. He stops fighting and the subtitle on the cover of the Box Art says Serve no master. So that's how I came up with the idea. Is that so? It used to be the search results would be me and Jet Li. I was like, That's pretty cool. But now all the search results for the first hundred results are all just me. And it also comes from there's an old thing like you can't serve two masters, right? If you try to make two different people happy, it never works out right? So if I'm trying make my kids my wife happy at the same time and they're both that it just everyone turns against me. So you just have to choose one. You make happy at any given time. So that's where that idea comes from, a lot of us and it started from the first blog post I think I wrote was like, Your job is not as secure as you think. Like you think your boss loves you or that your business is a family. Wait till things get tough. And people found this out of last years, right? Like when it's you or me, your boss is going to take care of themselves. I'm the same way with my employees, right? I've let go a lot of them. So, like, I'd rather just have a more profitable business. And that's an important lesson to learn because a lot of people, when they get a job with big company, they go have job security. How do people at Bear Stearns, not their job security, how people at these really big companies write, these huge companies go under and when you're in your twenties and you lose your job, it's usually your fault, right? You don't you stop coming in to work or you call your boss a name, but you get you do something silly. But after your thirties, it's usually not your fault. People lose their job. It's a downsizing, it's a decimation where the company goes, Oh, we have to fire 10% of the people. Why? Well, because I bought Tumblr for $1,000,000,000. Right? All these people at Yahoo! Lost their jobs because their boss didn't realize the Tumblr was worth nothing. Was worth a dollar, not a billion. So apologies issued by one person destroyed everyone else. And then she was like, Oh, the show community got canceled. Why don't I pay for one more episode and we'll just put it on our website? Wow. Nobody wanted to watch it. Maybe that's why I got canceled. So all it takes decisions like that. That's why Yahoo's gone. Like just terrible decisions. So that's all it takes. And all those people who work there used to be the large Internet company, right? Used to be. That was the home of Internet. That's all it takes to ruin it. So very rarely is it the employee's fault. It's the person at the top can make a weird decision. You lose your job and now you got to figure it out. And you can always tell when someone's lost their job because suddenly their LinkedIn profile gets updated and they're super active. It's like, You should have done that. You should have done that before because it's like a red flag. And it's kind of like when you have a girlfriend, all every woman's interested, but it says they're single. They look at you like you're disgusting. It's the same thing. It's like the smell of desperation. So you have to be careful of that. So I started off teaching people that's where a certain master comes from. It's you need to be prepared because there's only one person that cares about you. Like this is a lesson to my wife and kids and we've had some really bad family trauma. And I said, Listen, everyone outside this family hates you. If you start from that place where you expect nobody watch out for you when things go bad, then you're going to be in. Then you know who you can rely on, right? It's like most you ever notice and they just happen to you because there's certain points of life where something bad happens. You know, you tell someone at any notice for a second, there's a flicker of a smile and you're like, Oh, yes, that's the lesson. And it's like, I have three sisters and when stuff goes bad, 

that's who's there for me, right? People outside my family, they can say, and sometimes people do step up, sometimes your friends do step up, but not always. And knowing who you can trust, you can rely. And that's really, really important. So the lessons that we learned, I was like, listen, the only thing you have, like when my kids fight each other, my guys, you got to understand one day what he's going to get sick. Like when my sister got cancer, I went and took care of her like I was in a position that I was able to do, that she got better, but only because of my job. And I wouldn't have done that for a non family member. Right. Like these things come together. You don't know. Yeah. And your families who you can rely on. So you have to think of that. So that really those are kind of the core concepts of things I believe in. Like as much as we want to believe that the world's a panacea, everyone's looking out for each other. It's just not true. Because when things get bad, everyone unfortunately retreats to their house and watches out for their families. We watched everyone do that a few years ago, right? Everyone was looking out for themselves. Everyone's like, I got to take of me and mine and I same way, right? You know, Castle doctrine, whatever you want to call it, like my house is my castle. I'm just going to take care of my family first. We all pretend that we don't live in that world first until something happens. Yeah, So that's really kind of my core beliefs is like, I want people to go there. Oh, I work at a big company. I could never get fired. I'm like, Are you kidding me? People get fired for weird stuff all the time. One bad joke or you don't know the camera's on in a Zoom meeting or, you know, someone misinterprets something. You said you can send a text and people misinterpret it and that's it. So I know. Or someone can overhear you misinterpret it, post a tweet about it, and then you get fired. I know someone that happened to and they're like, That's horrible what I said. But it's like, Well, that's what they posted about you. So all of these things that are outside your control, the one thing that's inside your control is to have a backup business, to have a secondary revenue stream to diversify your revenue. So even if you have the best job in the world or the best comp in the world, you have income coming from one place. What you have is a single point of failure. Anyone who's worked in the Navy or on a plane knows you don't want that. No matter how much trust it. You want a backup and a backup for the backup. Go on a space ship. Yup. Every every every part of the machine has a backup. And a backup and a backup. Maybe you never need to rely on your backup revenue stream, but it's much easier to take something that's making you $100 a month and go all in and grow it than to start from zero. So that's what I try to explain to people when I talk about business. It's that you cannot predict what's going to happen it every ten years. There's a Black Swan event. In 2008, there was the financial crisis. In 2020 there was the pandemic. You don't know what it's going to be, but something is going to happen every ten years or so. Something surprising. Oh yes, In the 1980s it was the junk bond scandal. There was a real estate thing in the 2000s. Every about ten years there's something it's called a black swan, which is a you can't predict it. It's a surprise. It's just like the ten biggest financial losses in Vegas were all not related to casino heists. It's like ten things that were completely unexpected, like a tiger attack. They had insurance for the tiger to attack the audience. They didn't have insurance for the tiger to attack their performers. So even what the insurance companies thought they covered, they had it. And that cost them like tens of millions or hundreds of millions of dollars. Right. So you the unexpected. The only thing you know that's sure is going to happen. So you want to build a side business because the only person is going to look out for you when things get tough or when you lose your job or when the market shifts or when there's inflation is you see, that's really what I try to teach people through all my books. And then I try to talk about the topics that no one talks about, like no one talks about that. When you start your own business, you start working for yourself. And there's one day when you quit your job, you're alone all the time and there's a massive amount of depression. And because no one warns you, it's the same depression a lot of women have after their first child because they're part of postpartum. It's like, Oh, I never had any adults. So there's two components to it. It's like there's a lot that comes to the child, which I understand it's unique, but there's also the part of like why I don't have anyone to talk to anymore. So I feel isolated as humans we're very social. So sometimes we have to talk about top subjects that are a little uncomfortable because no one ever talks about it. And then it happens to you and you think you're the only one. The secret to depression is that it makes you think, Oh, no one else feels this way. You're the first person that means there's something wrong with you. But if you know, Oh, I'm not the only one. Other people have been here before and there's ways to deal with this that at least you have a shot. So that's why I have a little bit of breath in what I write about. As someone who dealt with massive depression in high school and most of the information that people gave me was completely wrong and not helpful. So that's why I've written two books on that topic. 

Rich Bennett 52:43
Yeah, and that's one of the things that because we cover mental health a lot and even addiction, you have to you have to talk about it. And when you do, it's helping other people as well. Now yeah, years ago you would never talk about it, but now it makes a big difference. So served on Monster.com. And there you have another website as well, right? 

Jonathan Green 53:13
That's the main website, everything else. So that's the list. Everything else. That's the main one. That's why I put all my content that's on my blog is that you can find everything else from there. You can get my books for free. From there you can get a lot of cool stuff for free from there, read content from there, find my social media from there. So that's really the centerpiece of the business. Everything else is like a secondary website. 

Rich Bennett 53:33
And the podcast. The same name, right? Survey? No, master. 

Jonathan Green 53:36
The podcast is the Artificial Intelligence podcast. So just be served a master podcast. Now it's Artificial Intelligence podcast and it's an artificial intelligence podcast, but it's all link from my main website anyways. But yeah, once I change my focus, I'm like, I'm only I'm really narrowing down to artificial intelligence for my business. So I just renamed it and kind of narrowed it down. And now it's like much more focused. The interviews are more focused, but the older episodes are all broad business, but now it's really AI for business, really implementation. 

Rich Bennett 54:06
Well, before I get to my last question, is there anything you would like to add? That's not my biggest question, by the way. 

Jonathan Green 54:14
That's fine about a genie where you only get three questions, you get as many as you want. So I think the real thing I wanted to impart on people is that we're in the phase right now where air is optional. It's still early. 

80% plus of people have are not using AI right now. So if you start right now, you're still early. You're an early adopter and that's a huge opportunity to be the first one. There were people who thought the era was a fad, and it's one of those things that's reasonable because we've had a bunch of fads in a row 3D televisions. There was metaverse, there was nfts, all these things that turned out to be dead ends. This is the one that's the exception. This is the one that's real. It's going to grow and it's going to last. So definitely this is what you have to learn. And technologies go through several phases. The first phase is it's cheating. There is a point at which using a calculator at high school was considered cheating. Then it went to optional. 

Rich Bennett 55:05
Yeah, now you got to. 

Jonathan Green 55:05
Have and it was like you could use it, but not during the test. Now you show your answers during the exam with your calculator. Then it said they were phones. Same thing with Google. So technologies go through phases where they're, you know, cheating, optional, permitted, encouraged mandatory. Same things can happen with AI. Right now we're in the optional phase and it's a little bit considered cheating in school, but it's going to be mandatory within five years, 3 to 5 years. And what's going to happen in three years, they're going to say, oh, we only want someone in this job with three years of experience. It's like, Whoa, I wish you told me three years ago. And one is telling you three years in advance is. 

Rich Bennett 55:43
There you go. So something I like to ask all my guests and you've been on several interviews. Is there anything that a host has and it doesn't to do? Yeah, it doesn't have to be about A.I., but is there anything that a house has never asked you that you wish they would have asked you? And if so, what would be that question? What would be your answer? 

Jonathan Green 56:05
So I've been out a pretty wide variety of podcasts, like I've been on a bunch of mental health podcasts and like I do a pretty broad a number of different shows. So there's not really a question that no one's ever asked. Sometimes will ask things that like Surprise you, which I like. But I think the most important thing for a podcast host is to chase your curiosity. Like that's the shows that really grow are the ones where the host is actually interested with the guests instead of waiting their turn to talk and kind of going, Oh, I want to find out something new today, or find it go on a journey. Like that's what's made me a good interviewer. Like learning that is that I have a very low tolerance for boredom. So it's like if I start to get a little bored, I change the subject and try to find the thing that's interesting to me. And that means my audience never gets bored. So like, that's really my process. So I don't I can't think of a question nobody's ever asked me because I've been asked about so many different things. It's more that like there's certain questions that I get asked too often, which is like, Do you have one? I tip. It's so common. So common is like, Oh, please tell us your story. And a lot of people here's some of the things that like for me are like a lot of people, there's like, Oh, here's the format of my show. It's very casual. It's just a conversation. We start off me asking a lot about your background and you talk to me. I stuff that at the end you say you're like, I'm like, Yeah, everyone says that. Why do we need a pre-interview? Since everyone asks the same question? All right. The other one as a host that bothers me is so many people go, Oh, I abandoned the rat race to start my own business. I went from being a corporate executive, started my own business. I was like, You think you're the only person that that's their story. I was like, You're describing the most. It's like everybody thinks you're the only person with imposter syndrome. I like everyone has that. Everyone has the feeling that they're an imposter and every single person thinks their story is really interesting. And it's usually the least interesting thing about them is that they left corporate. Like, that's not interesting. Everyone has their own business at some point work for someone else, right? Very few people were entrepreneurs from high school all the way through all of their lives. So those are the things that kind of like turn me off from a potential guest. You know, also, if someone is managed, like if you have someone else ask to be on my show, I'm going to say no. Almost always. Nope. Your odds of you. 

Rich Bennett 58:16
I just talked about that with somebody. 

Jonathan Green 58:19
The odds of you showing up are so low. Those are the people who who know show the most or they mess up the time zone, they flip am and PM, or they come in completely over because the person booked without knowing what show it is. That one drives me crazy are when people ask to be on the show and then they don't know it's about I am like it's in the name that every graphic they point to will send in like a really generic thing. And it's like they don't know anything about it and it's like you don't pay any attention. That stuff is like. Or when someone keeps saying the name of their book or product. And I was like, I get it. You've been to PR training. This isn't radio where we edited out different parts. This is long form content. You don't have to keep seeding it in because what I did, where I used to do radio as a guest, I knew you had to say it like the name of your book because you never know what they're going to cut you off. It's this isn't drive time, right? I don't have to worry about a car accident causing a traffic report. I mean, I get bumped. So it's important to understand what's going on. Like, I was just talking to someone who's a potential guest, and I think he was like, Great, let's do a one on one call and see if he'd be a great customer. I was like, What are you talking about? I was trying to see if you want to be a guest on my show because you reached out to me about being a guest on my show. So whenever people go in the wrong direction, like, that's like, you lose me, 

huh? I'm a quiet person, so people misinterpret quiet for weakness. I'm sure you've encountered this and it always throws me off. And I've I've worked with people that are unbelievably famous, unbelievably wealthy, and you don't need to be loud to be good at your job. Like my experience is the person is the loudest is usually covering up or something. So like I work with some guys who are in special operations and the ones who are really good at it never tell you. So one of my friends, I said, What do you do? And he goes, I'm an underwater demolitions instructor in the Navy. And I was like, Oh, that sounds crazy. And then an hour later I was like, Wait a minute. I was like, Why do you do that? He goes, Coronado. And I was like, Wait. Because, you know, in movies they always say, I'm a Navy SEAL, right? But this guy, like, really buried the lead because I, like, had to decode it. I was like, wait, is it I said, Does a basic underwater demolition stand for buds? So I watched enough Discovery Channel and I was like, wow. So there's when people are very capable, they have a quiet confidence, right? So he was so good at what he did. He didn't have to talk about it to convince me right. He was just had a quiet confidence and like something that really impressed me, like, oh, that's really how you get very confident because you don't there was no doubt between the two of us. I was like, Oh, if anything ever happened, who would win? I never wondered, right? It was like, I know for sure it would be him, right? It wasn't like 98 out of 100. It was like 100 over 100, right? So that meant that there was no confusion in our relationship, right? Because we knew where we stood, which is fine. 

And that's the other thing is that sometimes people misinterpret, They go, Oh, you're quiet. It means you're weak. It's like, No, I just don't have to be loud. No, because I'm very excellent at what I do. So I 

encounter sometimes this is more in personal life. Sometimes people will like, try to ask me about a deal that I have, like a policy. I'm like, I don't renegotiate ever. So once we make a deal that's the deal. You get to choose it upfront. We negotiate as much as you want, but once I make a deal, that's it. If you try to renegotiate, you're not going to like what's happens on the other side because I am not nice anymore right? And you'll find out how things really go. So I always give you my best deal the first time. Very straightforward. Whatever deal I make, even if I don't like it, I'm like, I wish I'd asked for more. It's what I said. I made my deal and I've had people who've offered me more money before I go. Yeah, I don't renegotiate. Like, I'm not interested in that because I'm a consistent person. 

Rich Bennett 1:02:03
You got to stick to your principle. Yeah. 

Jonathan Green 1:02:05
Yeah. Because. Well, I also know that if you what can happen is if you, if I get to good a deal, that benefits me eventually they'll get bitter and then they'll betray me. So I've try to avoid that as well. Like, yeah, you can make more in the short term, but in the long term people turn against you. So yeah, it's important to figure out who you are and figure out what you stand for and how you're going to do business and how you negotiate because you don't have to be loud, you don't have to be brash, you don't have to have a deep voice. I wish I had a deeper voice, right? I wish I had a deep voice. I just don't it is what it is. So those are kind of the things that have really made a difference for me, is realizing that people misinterpret me all the time. Sometimes people like they don't realize that I'm very good at what I do because I don't need to be flash about it. People who know me know me, right? People from my circle. I have a massive reputation, people always excited to see me, but people outside that sometimes go, Oh, he's a dummy. Like, that's fine. It doesn't matter to me because I'm past that phase. You know, if people don't know you, they just judge you by the wrong stuff. And it's like, Oh, you've missed the boat. Like, but because, like, my wife is another one too. My wife, it's so weird that I'm because I'm a little I'm that little bit famous where it's just famous stuff that to a certain number of people, I'm very famous. And my wife is like, why do people want to watch on video? Right? Because it hurts so strange. It's because she to me, to her, I'm just a guy that she met in person, Right? Same thing for my family who knew me before. They're like this because I'm not famous to everyone because like one time someone recognized me and they were so nervous. They bowed and I was like, Well, it's pretty cool. Once. Once it's cool. Like, I was like, You know what? Why this kind of cool? Because I think that's so that's what it feels like. It's kind of crazy, but I don't want that all the time. But once, so once is a good memory. I was like, Wow, this is crazy. He was like, So he was so excited to meet me. That was like, Oh my gosh, I'm wasting your time. And I was like, I know I'm bored right now. You came at the perfect time. But he so I didn't want to waste my time. Is celebrity walking Mike back to way about as he was walking away and I was like, Oh my gosh, you had a chance. Because I'm like, waiting for someone to talk to you for half an hour. You had a great shot, but you have these experiences. But it's a very strange place to be where you're a lot famous to a small number of people and you're kind of figuring out your place in the world. And this can happen as well as a podcaster. What's weird as a podcast is you can be famous that people don't know what you look like. They just know your voice. So there's all these different kinds of crazy things that can happen. So those are just some experiences that you have to know who you are because otherwise the things that happen will affect you, whether It's a good day or a bad day, whether it's someone bouncing or someone trying to mess up a deal with you, or thinking that you're weak because you're quiet and you have to do a whole thing. Because I've been in some really tense situations where I'm like, Yeah, I don't renegotiate. You can do whatever you want, but you're going to find out that I'm not afraid of anything. Like I've been in some near-death situations. So everything less than that, it doesn't affect me emotionally anymore. I'm in my forties. Like you're very different in your forties than in your teens and twenties. So part of building our best is just growing and finding yourself. 

Rich Bennett 1:05:22
Yeah. And as you get older, you become wiser as well. I know that because my dermatologist told me I have wisdom spots. 

Jonathan Green 1:05:32
Well, here's a spot people say their age spots. Would you like to go back to high school right now? 

Rich Bennett 1:05:45
You know what? In a way, yes. But in another way, No, I would I wish I was young enough to go back in the Marine Corps because I. I had more fun in the Marine Corps than I did in high school. Yeah. And or even back when I was deejaying in the nightclubs. But I love doing this now. 

Jonathan Green 1:06:07
Yeah. You know. 

Rich Bennett 1:06:10
I actually love doing this more than I did radio. 

Jonathan Green 1:06:15
That's cool, because I have so many people that like, I know who, like, they peaked in high school. I'm like, I would never want to go back to just all the things you forget. It's like you remember, like if someone sneezed, you would lose control of your body. Like you're like, I don't know how to turn this thing off or how nobody notices, right? It's like, what happens when you see someone beautiful? Like, No, it's just called. I don't know what happened. Like, all of those feelings, I have a spot. I don't know what to do. And now I braces like we forget all those fears and trepidations and, like, imagine, like, really caring of someone you don't know likes you or thinks you're attractive. Like, the thought of that is so baffling to me was like, now I used to care about strangers thinking Now I have a general disdain for strangers. My wife was always like, How come you're so copied? I was like, That's because I hate everyone. I don't know. It's like, That's my secret. I've got a old man, you know, you that old crotchety old man face where it's like, How are you so calm? And like, I don't know if it's confidence. Oh, just like, just like, general oddness, you know what I mean? 

Rich Bennett 1:07:13
Oh, God. Or that. 

Jonathan Green 1:07:16
Yeah. 

Rich Bennett 1:07:18
John, if it is, it's been a blast, man. And God. Thanks. I've learned a lot already about Chad Beatty, and I cannot wait to get on there and play with it some more. Good luck with everything. People go to his website, check out the books, check out you have all four courses as well, I believe. And listen to the podcast. Listen to the podcast. And if you need any help, I'm sure Jonathan will be more than happy to help you out. 

Jonathan Green 1:07:50
Absolutely. Thank you so much for having me. I had a really good time.