Nicky Billou on Freedom, Entrepreneurship, and the Power of Belief

Rich Bennett 0:00
So, Nikki, in your journey to becoming the world's greatest podcast guest, what have you discovered to be the key ingredients for a podcast episode to captivate and educate its audience? 

Nicky Billou 0:13
That's a fantastic question. Before I get into it, let me just tell you a little bit about my backstory. I'm originally an immigrant from the Middle East. I'm a Christian from Iran. When I was 11 years old, the Islamic Revolution took place in Iran and it replaced the moderate, secular, you know, forward thinking government of the Shah with a very repressive, totalitarian, theocratic Islamic government. And my late. 

Rich Bennett 0:43
Father. 

Nicky Billou 0:44
He and my mom, God rest his soul, they did planned to get us out of there because they realized this wasn't going to be a place to raise a Christian family. Right. And, you know, they made a plan. They got us out of there and we settled where I now live, which is Toronto, Canada. 

Rich Bennett 1:04
And nice air. 

Nicky Billou 1:05
At the time, though, I didn't want this. I didn't want to lose my friends. I didn't want to leave my home. I was mad. 

Rich Bennett 1:16
Yeah. 

Nicky Billou 1:16
Looking back, it was the single greatest thing my mom and dad could have done for us because they took us from a legacy of tyranny to a legacy of freedom. And that has informed my worldview ever since. I'm the biggest champion for freedom there is. I believe that inside every human breast beats the living heart of freedom. Everyone wants to choose their own path. We don't want to be governed. We don't want to be told what to do. Screw all that B.S. We want to live our own life and so for me, this is important. This is why I'm so, so adamant that we need to stand up against the tyrants that are trying to take things away from us in Canada and the United States and all that other good stuff. And it's why I support conservative libs when they run for office in Canada and in the United States and support people here in Canada. I support Donald Trump in the United States because I think these are the people that are standing up against the forces of darkness and tyranny. Now, my late father, he had the same worldview and he was an entrepreneur. And listen, without freedom, you can't have free enterprise and you can't have entrepreneurship. You can't be. Thank you. Yeah, that's. That's just the way it is. So my late father, he was an entrepreneur, and Richie's the greatest man I've ever known. If you knew him and you were looking for work, he would get you sit you down in his office. He made calls to all his other entrepreneur buddies until one of them would hire you, and he'd browbeat them. And he would not let them go until somebody gave you a job. And he just said, Yo, Rich, you got a job working for so-and-so doing sales? Here you go. You start in an hour ago. And if you're trying to start a business, he'd sit down with you, help you get your ideas together, help you get started, help you get access to capital, even get you some clients. And if you were trying to buy a car or a house, Dad would sit you down and say, okay, here you go, Here's a loan. A loan. 

It you know, and a lot of people, they in Iran, they couldn't get access to the money they needed to borrow to buy the car or the house. Right. So dad would give you a loan if he knew you and he'd never let you pay back. And I look at this man, you know, and I just go, I'm a son. I want to be like him. I want to be an entrepreneur. I want to help people. I want to move people's lives in a forward direction. Dad would always say to me when I was a kid, Son, life is not about money. It's about people. Yeah. And I'd go, okay, Dad. And he says, Business is not even about money. It's about people. And I'm like, okay, hold up there, smart aleck kid, cause business is about money. Without money, there's no business with this shit. I got my dad. He said, That's true, son, But without people, there'd be no need for money. 

Rich Bennett 4:22
Exactly. 

Nicky Billou 4:24
And he said, Remember that someone's father, that's someone's brother. Mm hmm. Someone's son. That's a hero to somebody. And maybe. Maybe that person has been burned by someone just like you that they dealt with before they dealt with you. Your job is to restore their faith in humanity. You know, I'm one of my mentors, Mark, my muse, who says life is not a numbers game. It's a people's game. Yeah. And so me, this is the type of worldview I was brought up with. And, you know, Dad always would tell me, believe in people. Life is about believing in people. 

Rich Bennett 5:01
Man. I wish people I wish I had the opportunity to meet your dad. He said like he was an awesome guy. 

Nicky Billou 5:08
Dude. He was. He was. He was he was amazing. And so that worldview is my worldview. I think what makes me special isn't my knowledge. I'm a smart guy, you know, graduated Ivy League university, master's program and, you know, magna cum laude and all that good stuff. And I've got great methodologies and techniques. But what really makes me stand out, in my opinion, is that I believe in people I love and people someone comes into my world, I'm going to believe in them. I'm going to believe in them. Even when they don't believe in themselves. I'm going to love on them. I'm going to show them that they are a child of God and that God intended for them to win. And nothing makes me happier than doing that. Because when my father passed four years ago, he passed that torch that blew torch to me. Right now, it's my job to hold that torch aloft in the believe in people the way that he did. And that's the way my business runs. My business is a people business. It's a people driven business, and it's all about people that come to us. It's about form that belief in them to the extent that whatever imposter syndrome or lack of belief that's going on in there, that label gets straightened out and that spark of belief turns into a roaring flame, and then they're off to the races. My friend. 

Rich Bennett 6:25
I think we're related somehow because our beliefs are a lot a lot in line right there. Yeah, I'm the same way. I believe all that. And God, your father was a very smart man and I'm glad a you know, he actually pass that on to you as well. And the fact that you're passing this on to other people, you know, I got to thank you for that. That is awesome. More people need that. We need more people like you. 

Nicky Billou 6:53
I appreciate that. Thank you so much. Thank you so much. And look inside the business. A lot of the good people that come our way, they have really good morals and ethics, but their marketing and sales skills are support and part of that is that they're not business people. You know, they don't want to be seen as pushy or salesy. And here's here's why that is. They're good people, right? Right. That they don't want to be reeking of commission breath when they come near you. But here's why it's not so good, because they don't go after business they should be going after with. There's people that need their help. They won't try to help because they don't want to be seen that way. And so what happens is some charlatan marketer comes in, swoops the business, doesn't care if they deliver or not. If they deliver, it's a happy. Yeah, right. Then for us why that is super, super important to point out is because that hurts you, because you don't get the business you should get. You don't get the fulfillment you should get from helping somebody helps the client. It hurts the client because they don't they don't get helped. It even hurts the charlatan because what goes around comes around eventually. Yeah, Find them in the bus, you know? So the number one thing that we teach people, you know, is a 

you need to reframe how you look at selling. So sales is service, so reframe selling to servant. You don't want to be sold. I don't want to be sold, but we love only. 

Rich Bennett 8:35
One service. 

Nicky Billou 8:35
Only. Yeah, we love being served by a caring human being and we want to give them more money. And just teaching people that has had so many of our clients double, triple, quadruple their income. Nothing else was different except that they started looking at business and sales from a service point of view and not from this is a necessary evil. And I got to find a way not to have to really do it. Rather, it's an act of love. To me, sales is an act of deep love. Yeah, done. Right. You teach people that. And you know, I've had clients that have come to us that just absolutely were not making money because they were just so scared of going out there and doing this, you know, And this one lady, she was in a doctor of functional medicine. I mean, she could well, but she got all her clients from word of mouth. She never went out there and tried to get business. Wow. So we helped her reframe this and like, she was doing like ten, $12,000 a month decent income. Right. 

Rich Bennett 9:40
Right. 

Nicky Billou 9:41
But she wanted to do better. See, her father, who was our hero, had just passed away from brain cancer. Joe Blackstone. If you wanted to honor his memory by being successful, so helping her figure this part out 

for folded her income in under a year, just having conversations with people support. It's a beautiful thing now Yeah thing. 

Rich Bennett 10:09
I think that's something that a lot of people that get in sales are missing. They're not building that relationship. And with sales you have that you have to build that relationship. And once you build that relationship, you have to keep it going. Do you see that a problem that is a problem with some people in sales nowadays, they're not building that relationship? 

Nicky Billou 10:34
Well, it's fear that gets in the way. You know, people are scared and that fear gets in the way of wanting to have a human to human connection. Right. And if you start like for us, this is what we teach people is just be yourself, be a human being, care about people. And that's how you become successful. And that's the story of this, this functional medicine doctor who we worked with that I just shared with you. Right, Right. She became successful because she got out of her own way. She got past the fear. You got to talk to people. There's no other way to do business. 

Rich Bennett 11:05
Oh, yeah. And that's I mean, especially if you're in business and especially if you're in sales, you have to be able to communicate. If not, then you're you're in the wrong field place. 

Nicky Billou 11:17
You are. 

Rich Bennett 11:18
You know. 

Nicky Billou 11:18
I would submit if you're a human being and you're not talking to people and building relationships with people, you're you're on the wrong thing. 

Rich Bennett 11:26
I agree with you. There 

110%, which I got to ask you this. I ah, I know how, but I want you to tell the listeners how you became the world's greatest podcast guest. 

Nicky Billou 11:45
I went on a lot of podcasts and I used to suck at it. 

You know, by the 100th episode I was on, I was pretty darn good. And by the 200th episode I was on, I was great. By the 300th episode I was on, I was masterful. And by the 400th episode I was on, I was probably in the top ten people in the world as a podcast guest. And, you know, the 500th and 600th, 800th Ain't nobody like me. 

Rich Bennett 12:17
It tell her I just. 

Nicky Billou 12:18
Did the work. I did the rest right? This the truth. You want to get good at something it's it's not a natural talent. There's no such thing as a natural talent. Yeah, there. There's some minor, you know, talents, if you will, that you have. Like, somebody could have a powerful vertical leap. Okay, That's not going to make you a great basketball player. Just having a powerful vertical leap. You got to take that powerful vertical leap and you got to learn how to play the game of basketball. You got to learn how to shoot, yelling, dribble, you got to learn the pass, got to learn how to score. All those things take time and practice and reps, and that's really what happens in business. You want to get good at something, you've got to do it a lot. One of the reasons that people aren't good at sales aren't good at bringing in business is because they don't go out there and attempt to do business. And that's. That's it. Yeah. You were asking me off camera today. You know, you where do you have time to do this? And I told you all, I got a lot of time. That's on purpose, right? That's on purpose. I don't waste my time doing stupid things that don't make me feel good and don't move my business forward. I do the things that move my business forward. What moves my business forward, doing my podcasts, coming on other people shows and speaking on stages, having one on one sales conversations with clients and potential clients. That's it. 

Rich Bennett 13:45
I'm sorry, can you repeat that one part that going on podcasts have helped your business and have your own podcast as well? 

Nicky Billou 13:55
Yeah, hugely. Hugely. 

Rich Bennett 13:58
Thank you. Because I've been telling business owners that for the longest time you want to build your businesses and even authors it. Well, you know, because you're an author too. So one of the greatest ways to build your business and actually we're still here. I'm sorry, go ahead. 

Nicky Billou 14:15
So I'll tell you this. Like you want to be a you want to be somebody who grows their business in 2024. 

Rich Bennett 14:24
Hmm. 

Nicky Billou 14:26
Being a podcast guest will generate for you a minimum of six figures to as much as a quarter million or more just from being a guest. 

Rich Bennett 14:37
Yeah. 

Nicky Billou 14:37
So for me I, I generated in under 18 months 

$357,000 in sales from being a guest on other people's podcast. 

Rich Bennett 14:49
Nice. 

Nicky Billou 14:51
5 hours a week. 5 hours a week. 

Yeah. 

Rich Bennett 14:56
So it takes no time at all. 

Nicky Billou 14:58
You might have none. None. And why and how? Great question. When I come on the show, I have a triple threat intention. Okay, so intention number one is I want to inspire the audience. The last four years have been rough on people. All the lies being told by the forces of darkness have affected people's mental health. They need inspirational voices. I'm an inspirational voice. I got a lot of energy. I'm articulate, I'm encouraging. I'm a Christian. People love that. That's intention number one. Intention number two is I want to make you the host look good. You are taking time. You're putting in energy, you're spending money to put out a podcast. There's a risk in there for you. If you bring on a bad guest, it's bad for your brand and it waste your time. It waste your money. So my job is to make you think this is the best darn guest I've ever had. I want you to go. I want him back and that's my job, is to make you look good, to come on the show, to be high energy, to bring good content, to give good advice, and to have you at the end of it be feeling like this was a good decision. Yeah, right. That's super important. That's intention number two and intention number three is I'm a businessman. I do business with people I know I like and I trust. And the way that I grow my business is I grow the circle of people that I know I like and I trust. And most of the people on whose shows I go are fellow businessman and businesswoman. I want to know them. I come on the show to build a relationship with you. When you and I started this episode before you hit record, you asked if I had any questions. I had two questions for you. The first was how long the show goes, right? And the second was, Well, I have an opportunity to spend a few minutes to get to know you because you're going to get to know me. You're asking me a lot of questions. I'm sharing myself. So that part of the no, I can trust equations. Then I need a few minutes to get to know you. So I get that part of the equation right. And that, my friend, is the basis of how we might do business together. You might become my client. I might become your client. We might collaborate on a joint venture. You might make introductions on my behalf. I might make introductions on your behalf. That won't be possible without a relationship being built. In the old days, I'd go to be in ISE and Media. I don't do as much of that anymore. Right? What I do is I go on podcasts and podcasts. 

Rich Bennett 17:50
I found and I want you, I want your input on this, but I think you're going to agree with me. I found that doing this, the podcasting 

is the new B I. This is the best networking you could ever do. 

Nicky Billou 18:08
100%, 100%. And think about this. Look, most people who go on shows. Mm hmm. Go on shows because they want to they want to get exposure. 

Rich Bennett 18:20
Right. 

Nicky Billou 18:22
Exposure right there. Don't fly for fear of exposure with. 

Rich Bennett 18:31
I don't go on a. 

Nicky Billou 18:32
Podcast for exposure. I don't want a podcast to make money. I have an intention that I'm coming on a show here with you today, and this is going to lead to me making money. That's my goal, right? 

Rich Bennett 18:48
It should be. 

Nicky Billou 18:49
How do I how does that happen? There are two or three ways that happens. One is a member of your audience is going to watch this and is going to be the kind of person that has the type of problem I solve and is going to go, I got to get on the calendar and you're going to give me an opportunity to give people a link to my calendar right? That's number one. Two is you and I are going to have a conversation and we're going to decide. We're going to do some sort of collaboration, a joint venture, and that's going to bring clients my way in your way, right? Three is you and I will do business. 

Boom, boom, boom. Those are the three ways in which people can come on the podcast and create a a business opportunity for themselves. Yeah. Now, if if people are listening to this and going, Oh, the gym is dropping, then that was good. That was good. 

Me going on shows, man has allowed me to get access to opportunities that I never otherwise would be able to get access to. And on top of this, because I've been on so many shows, according to Pod Match, over 1.8 million people have downloaded episodes that I've been on 1.8 million downloads. So that's a big deal, bro. Yeah, this is a deal. 

Rich Bennett 20:21
Holy cow. Now, actually, you just mentioned that pod match, which I love. Is that the only one you're using when it comes to guesting? 

Nicky Billou 20:33
Or at the moment it is, but there are other ones out there. Oh, I know there are other ones out there. I haven't really used them, but I'm open to checking them out. My match has been great for me. 

Rich Bennett 20:44
Yeah. Oh yeah, me too. I've met a ton of great people, you know, through this. And just like you said, you know, before collaborating with them, and they've come on again too, as well. It's a, it's a friendship. And it's also a what's the word I'm looking for. We're not business ship, you know, a lot talks like a partnership as well. Yes. You create with a lot of these people through pod match and I love it yeah. Now did you start your podcast after you were guesting or before? 

Nicky Billou 21:22
Oh, after my podcast. Well, before. Well before. 

Rich Bennett 21:26
Okay. 

Nicky Billou 21:26
I had my own show. I've had my own show since 2016. So eight years. 

Rich Bennett 21:32
Was the time I started there. And you're what, five, 552 episodes now? Oh, yeah. Yeah, I know a lot. I know a lot. It is definitely one of the top podcasts out there and for those of you listening, if you haven't checked it out, you need to. It's the thought was the Thought Leader Revolution podcast, right? 

Nicky Billou 21:58
That's right. That's right. That's right. 

Rich Bennett 22:00
So do you look for it on your favorite podcast app because you're going to learn a lot from him. You have some wonderful guests on there. I t I know you're not finding all of them through pod match. 

Nicky Billou 22:15
No, listen, I come on pod match primarily to be a guest, okay? I, I don't have an issue finding guests. There are some people from pod match that have become guests on my show, but it's not the main reason I'm. I'm on pod niche. It really isn't. 

Rich Bennett 22:31
Okay, now. 

Nicky Billou 22:32
For me pod match is an opportunity to to get on shows. That's what I'm looking to get out of this. Yeah yeah. It's finding guests is is not like it's not a pain point for me right now. I don't have much of an issue. I get lots of people approaching us and then I approach the people that I really want to have on the show myself as well. But there is a show. I actually do two shows. I have a show for men called The Sovereign Man Podcast. That show has not been around as long as my thought Leader Evolution show. For that, I sometimes look for guests, right? Find them through pod match and other means. 

But if someone's listening to this and they're going, okay, well, how do I become a thought leader? I'll go, Well, being a thought leader is having a message that has people go, you are the go to expert in field X, right. 

Rich Bennett 23:32
Mhm. 

Nicky Billou 23:33
So what's the thought leader. Well think about it like this. 

Draw a distinction between an expert and a thought leader and expert is like come 

someone who knows a lot about something. 

Rich Bennett 23:50
Mhm. 

Nicky Billou 23:51
But most experts are invisible, nobody knows who they are so being an expert is not necessarily going to do you much good business wise. Right. But a thought leader is someone who's professionally famous, who's who's whose expertise is known by the people in that area. X that are looking for guidance, for answers and for solutions. 

Hmm. Right. 

Rich Bennett 24:25
Yeah. 

Nicky Billou 24:26
So let me give you an example. I'm 

let's say you're looking to to purchase a car, right? You say, and you're going to yourself, I'm 

I'm trying to think, what kind of car should I get? Maybe I'm even thinking of an electric car. I don't know. So who are the best electric car experts in the world? Well, there's General Motors, but it's General Motors And the CEO of General Motors, known for knowing a lot about electric car. Right. Do you even know who the CEO of General Motors is? 

Rich Bennett 25:09
No. 

Nicky Billou 25:11
No. It's a woman named Mary Barra. Oh, okay. Mary Barra. Okay. But most people don't know who she is. Right. And they wouldn't think GM electric cars, By the way, right now, another company is called Tesla. Tesla is an electric carmaker. That's all they make. Do you know who the CEO of Tesla is? Elon 

You are. Yeah, right. Is Elon known for knowing a thing or two about electric cars and how to make them? 

Rich Bennett 25:41
I would think so. 

Nicky Billou 25:42
What the best electric cars But but listen, you're not even a car. Kamen Right. That's not your field. But you automatically knew who he was. You automatically knew that he was part of making electric cars and you knew he'd been doing it for a long time. And let's just imagine that all other things were equal. They were similar in capability and price. Which company would you trust to know more about making electric Car better, a Tesla or a GM? 

Rich Bennett 26:12
A Definitely Tesla, because I mean, well, Elon's name, I mean, he built he built his name right now. 

Nicky Billou 26:21
Now think about it as a think about it like, let's say you're a business coach, right? And let's say, you know, you are known for being the the business coach who helps 

who helps technology CEOs launch podcast. Let's just say that's your whole schtick. And then let's just say I'm just Joe Blow, business coach 

and everyone knew you were the podcast dude, and then you and I were both in front of the CEO of a $50 million tech company who was looking to do a podcast. Mm hmm. And you're known that that's what you do, and I'm not right. And he says, I need to start a podcast and I need someone to guide me. Who's he going to pick? 

Rich Bennett 27:11
The guy that everybody knows be me. Yeah. 

Nicky Billou 27:15
So I'm going to give you a real life example from one of my clients. 

God, I can't believe this was nine years ago. Nine years ago. 

Rich Bennett 27:26
Time flies, man. Time fly, flies. 

Nicky Billou 27:29
It does it. Especially when you have February 2015. So this I was introduced to a young man who was 24 or 25 at the time, 25, his name was Dan, called him Danny. He was a fitness trainer and he came to me because he was broke. He had seven clients. He made 1200 dollars a month for mom and Dad had to give him money to pay the rent. You know what I mean? It was not good. 

So 

he said, I hear you. You're good at this. All right. Yeah, let's meet. And I said, okay, so who do you who do you work with? What type of client? And his answer was, Anybody? I can help anybody with a fitness issue of any type. 

And that gave me a clue as to why he only had seven clients. 

Rich Bennett 28:27
Mm. 

Nicky Billou 28:28
So 

I told him we need to, we need to narrow his focus. It took us a while, but he, he said, I'm going to work with doctors. I go, doctors, my doctors. It's all my father's a doctor. I love my dad. All right. So doctors also make a lot of money. And I'm like, Yeah, no, that's not going to work for you, pal. You said, But no, man, I'm going after docs. I'm doing it. So he did, and he did not really got one or two clients right. Six months. It was it was bad. And I told him, Danny, any working man, we need a better option than doctors. He goes, Okay, okay, I got it. I'm going to go with cardiologists, cardiologists, cardiologists. Why you make more money than docs? I'm like, Oh my God, it ain't about the damn money. Danny What the. 

Rich Bennett 29:15
Hell, man? Man? 

Nicky Billou 29:17
He says, No, I'm doing it now. He got zero cardiologists. Okay, In six months. Now, during this time, though, 

the good Lord saw fit to bring into his life a man with a missing limb. He was a Paralympian who lost his leg in a childhood accident. The two of them, they just got along like peas and carrots and 

he really helped this guy win medals, right? Pretty cool stuff. And then he comes to me and he goes, Nicky, I. I'm embarrassed. He was all sheepish, right? Because he was just he was a good dude. You know what I'm talking about? Like you had a daughter. You'd want your daughter to date him. Like, that's how good it dude, he was, right? Like, 

so Danny says, I've been. I've been, like, trying to make money. And that was not even really who I am. And he said that that was a mistake. And he said, You know what? I've been working with this fellow, Wilson and I, I want to I want to help people with missing limbs. I know. I know how to help him get get fit. Mm. And he's like, I'm like, that's a great idea. 

Rich Bennett 30:38
Danny Yeah. 

Nicky Billou 30:40
So. 

Rich Bennett 30:41
Rich Well. 

Nicky Billou 30:43
It gets better. It gets better. So he starts to put himself out there as a trainer for people with missing limbs, 

which nobody else in the marketplace was doing this because they all thought people with missing limbs don't work out because they have missing limbs. 

Rich Bennett 31:01
Right. Right. 

Nicky Billou 31:05
He very quickly in six weeks, signed up 400. Whoa, 

No ad spend, no marketing. 

Rich Bennett 31:18
Wow. 

Nicky Billou 31:19
Y y. 

Rich Bennett 31:23
He never there was a. 

Nicky Billou 31:23
Lot more to his message. There was a lot more to his message. And I'm going to I'm going to train you. Just put yourself in the shoes of a man or woman, you know, a man with a missing limb. 

You are probably not thrilled that you have a missing one of your men. Missing one? Well, not thrilled. You probably have some 

residual issues of feeling less than feeling angry, 

you know, feeling like a victim, like you can't get some shit done. And it would be perfectly understandable and natural. I'm not in no way saying this is a bad thing or wrong. Right. Judging this, 

Dan's message was, Hey, 

I'm going to bring out the warrior in you. You're just as good as anybody else. You're going to become a physical beast, and that's going to make you feel whole and complete and good and strong. You can imagine why 400 people in an underserved group would eat that message. 

Rich Bennett 32:37
Absolute. 

Nicky Billou 32:38
Eat it all like. 

Like 

Smarties around a fat kid. Hungry? Yeah, like that's what it was, you know what I'm saying? 

Rich Bennett 32:50
Oh, yeah, absolutely. 

Nicky Billou 32:52
So here it gets better. Danny can no longer do one on one coaching. Not with 400 nights. It's impossible. Impossible. We had to on the fly, rejigger his delivery of his solution. So he started to do online and group coaching and all that. And it gets even better. Remember this kid who was making 1200 dollars a month and mom and dad were paying as frickin rent 

in six weeks. That went to 100,000 plus per month. Per month? 

Rich Bennett 33:32
Per month. Wow. 

Holy cow. 

That is amazing. 

Nicky Billou 33:43
Right? 

Rich Bennett 33:44
That is amazing. 

Nicky Billou 33:45
That 

1500 dollars times 400 is 600 grand in six weeks. I been collected all at once. But that's a lot of money, man. 

Rich Bennett 33:57
Yeah. 

Nicky Billou 33:58
All the money. 

Rich Bennett 33:59
And the thing is, the money's one thing. But imagine how he felt by helping these people with missing limbs. 

Nicky Billou 34:08
Oh, I know, I know. That's why he got the money. Yeah. When he was going after the money, money was like saying, Go away. Yeah, money was a skittish, good looking woman who didn't want this young man's pursuit. But when he stopped chasing her, he started chasing him. 

Rich Bennett 34:27
Oh, man, that that is amazing. 

Nicky Billou 34:30
D 

I thought Leadership, brother. 

Rich Bennett 34:33
Yeah. Yeah. 

Nicky Billou 34:35
Because he got known. He got known real quick for being the only trainer who worked with people with missing limbs. Wow. 

Rich Bennett 34:46
You had you've had him on your show, I hope. 

Nicky Billou 34:50
Years ago. 

Rich Bennett 34:51
Okay. 

Nicky Billou 34:51
Yeah. This is like I said, this is a while ago. 

Rich Bennett 34:53
Okay? 

Nicky Billou 34:54
We haven't worked together in a while. 

Rich Bennett 34:57
But that's it was. 

Nicky Billou 34:58
A it was a beautiful thing. 

Rich Bennett 35:01
Yeah. And it may be in a veteran. I can appreciate that. I appreciate that even more. 

Be a Oh, God, man. Thanks, Nikki. Thanks for bringing the tears to my. 

But you know, that's why I am hey that's why. 

Nicky Billou 35:18
I am the world's greatest. Why? Yes, yes. 

Rich Bennett 35:22
It's those feel good stories, brother. 

Nicky Billou 35:26
Because I've got energy to burn. I care about my fellow man, and I tell powerful stories of human redemption like no other guest ever has or ever will. And I know how to turn it into money. That's what makes me the best in the world, brother. 

Rich Bennett 35:44
I love it. I love it. Something very important because my last question may take some time, something very important. Tell everybody how they can get in touch with you. Of course, your podcast website is circle everything 

okay? 

Nicky Billou 36:02
Look, if you're if you're wanting to have a conversation and you're a business owner and you want to talk about how these principles can be helpful to you in taking your business to a whole new space, just get on my calendar at East Circle Academy dot com forward slash appointment. And look, if all you just want to do is talk, do the same. Right? No problem. Get on my calendar. Let's talk. 

Rich Bennett 36:33
That's how it starts. You've got to have that conversation. Yeah. 

Nicky Billou 36:36
You do. But honestly, you're a child of God. You deserve to win. You deserve to be to be successful and rich and to look after your family at the highest level. You deserve to have someone in your corner who's going to believe in you as a child of God and help you. Yes. Sparked that belief in yourself. You deserve that. Yeah. 

Rich Bennett 36:53
You deserve that 100%. 

Nicky Billou 36:55
Jump on the floor, jump on them, jump on the phone and feel the power of belief. 

Rich Bennett 36:59
I love it. So before I get to my last question, is there anything you would like to add besides the fact that you're going to have to come on again? Because I know we could talk for hours. 

Nicky Billou 37:11
Yeah, for sure. I 

Anything I'd like to add, brother, There's a million things I can say, but I'll leave your leave your listener with this. 

Have faith. Yes, believe me. And if you can't come up with your own, borrow mine for. 

Rich Bennett 37:30
A while or. Oh, I love that. Wow. Dame Nikki, that's strong. 

Thank you. This is strong. Okay, so this and this is this is going to be interesting because I've never asked this question to somebody has been on as many podcasts this you so may take some thought for you to think of this answer. But out of all the hosts that you've talked to, is there anything that a host has never asked you that you wish they would have asked you? And if so, will be the question. What would be your answer? And it doesn't necessarily have to do of anything we want. 

Nicky Billou 38:12
Honestly. 

Rich Bennett 38:13
And. 

Nicky Billou 38:14
Honestly inside of the context of a business show. No. Okay. 

But I will say this. I think that voices like mine that are immigrant, pro-freedom need to be given a wider audience. 

Rich Bennett 38:35
Yes. 

Nicky Billou 38:36
And if there's one thing I'd want a podcast host to ask me is you're the best damn guest I've ever seen. How do I get you on a show like Joe Rogan? Because that dude needs to have you on. I'd love someone to ask me that question or I'd love someone to ask me a question which a few people have asked, but who else can I introduce you to? Or would you be okay if I introduce you to other hosts with big shows? That's it. 

Rich Bennett 39:07
I will do that. I will do that. I'm. I'm. I'm shocked. You mean Rogan hasn't had you on yet? What the hell's he waiting. 

Nicky Billou 39:15
For, brother? And he. He doesn't know I exist. So his world. I'm not a thought leader. So there. 

Rich Bennett 39:20
You go. Well, we're going to have to. 

Nicky Billou 39:21
That's what's going to happen. 

Rich Bennett 39:23
We are going to have to. 

Nicky Billou 39:24
Tell you straight up. I'm going to tell you straight up. I will. I intend to be on that show. I intend to be on the Rogan show. 

Rich Bennett 39:33
I think he needs you on his show. Definitely. Jojo's without a doubt. 

Nicky Billou 39:38
I love to be on, man. I love Jocko, chuckles the man. 

Rich Bennett 39:41
Uh huh. And who's the other one? Tim Ferris. I'll be all right, guys. Come on. What you doing? Get a hold. 

Nicky Billou 39:49
Of a Tim show. 

Rich Bennett 39:51
Now. 

Nicky Billou 39:52
There you go. 

Rich Bennett 39:54
Hey, Nikki, I want to thank you so much, man. It's been a true honor and a pleasure. And like you said, the door is open. Any time you want to come back, please get in touch with me because I know there's a lot more we could talk about. 

Nicky Billou 40:10
She's and continue to bring me back in a month. Man. Send me some dates. I'll do it. 

Rich Bennett 40:14
You got it, brother. Thanks a lot, man.