Scaling Success: Tracy Beavers’ Secrets to List Growth & Visibility

Rich & Wendy 0:00
Hey, everyone is Rich Bennett. Can you believe it? The show is turning 10 this year. I am so grateful for each and every one of you who've tuned in, shared an episode, or even joined the conversation over the years. You're the reason that this podcast has grown into what it is today. Together, we've shared laughs, tears, and moments that truly matter. So I want to thank you for being part of this journey. Let's make the next 10 years even better. Coming to you from the Freedom Federal Credit Union Studios Hartford County Living Presence conversations with Rich Bennett. 

Rich Bennett 1:00
Welcome to conversations with Rich Bennett today. I'm excited to introduce Tracy Bevers, a visibility and list growth strategist who's passionate about empowering entrepreneurs to grow their businesses organically. A proud corporate America dropout. I love that phrase! 

Tracy successfully transitioned from a demanding corporate career where she increased company market share by 86% into entrepreneurship. Now she helps clients from start-ups to million-dollar brands build visibility, confidence, and consistent monthly income. She's also a nationally-recognized speaker, published author, and host of the podcast Create Online Business Success. So Tracy, first of all, thank you because I thought I was the only dropout. 

Tracy Beavers 1:53
Oh no! 

Rich Bennett 1:54
You make me feel so proud. 

Tracy Beavers 1:56
Oh good! We're in the club. It may just be the two of us in the club, but at least you're not alone anymore. 

Rich Bennett 2:02
Oh well, now I was a high school dropout. Oh no, technically I guess you could say corporate America too, because I worked for corporate America in the IT field. 

Tracy Beavers 2:13
Yeah. 

Rich Bennett 2:14
Yeah. And we went through those mergers and you know what happens with mergers. 

Tracy Beavers 2:18
Oh yeah. 

Rich Bennett 2:20
Yeah. Finally, I had an awful bit and got out of it 

Tracy Beavers 2:23
Yeah. 

Rich Bennett 2:24
and... Went on my own and 

Tracy Beavers 2:26
Yeah, 

Rich Bennett 2:26
started my own which was a 

Tracy Beavers 2:28
nice. 

Rich Bennett 2:28
lot better. So, 

Tracy Beavers 2:29
Yeah. 

Rich Bennett 2:30
actually, how did you get into corporate America? I mean, what was it you wanted to... You know, how in high school you always got to have your career path. What was it you wanted to do when you finished school? 

Tracy Beavers 2:42
That's a great question. Nobody's ever asked me that actually, but I think it's a generational thing. I was raised... I'm all on... I'll be 55 this month. I was raised in the generation where you go to high school, you graduate, you go to college, you graduate, you get a job, any job. You're excited about the job even if you're not. And then you are supposed to stay in the job for about 40 years. And then you get a gold watch, a cake, a pension and a retirement party. That is what... 

Rich Bennett 3:13
Yeah. 

Tracy Beavers 3:13
I thought. And around 2005 is when things started to shift in the corporate world where corporations started doing layoffs, downsizing, right-sizing, giving severance packages and I was over here going, "What the heck is going on?" Nobody told me and I even... I think I even called my mom and I was like, "You didn't tell me this was going to happen." And she was like, "Nobody thought it was going to happen." And so, that was my first taste of the fact that corporate is not as stable as everybody, as it had been in the past, right? And so that made me think, "Oh my gosh." This is not a guaranteed thing. I might not get the gold watch to cake in a pension, you know what I mean? And so, fast-forward through changing... So at that time, I was working for an insurance company and then 

fast-forward, my sales career started in banking. So I was in banking and in the real estate arena, title insurance, doing sales, marketing, business development. And I really enjoyed it and if you had told me that I was not going to stay in corporate, I would have told you you were crazy. Because the alternative is to work for myself and my dad bless his heart. He was an architect and he worked for himself. He was self-employed and he made it look really awful. Like, it was a grind. But I also recognize now that he was a workaholic. But I mean, it just looked like there was no stability. I mean, it just did not look good. And so I really was like, "What is happening?" So fast-forward through a few toxic bosses... some job descriptions that did not match me. And the final straw was that title insurance company that I was working for, the CEO, I had grown his market share 86% the first year I was there. And I was on track to grow it another, I don't know, 38% or whatever. And he actually had the nerve to say, "I really didn't think you were gonna be that successful "and we need to change the commission structure."

Rich Bennett 5:18
What? 

Tracy Beavers 5:19
Uh-huh. Yeah, basically he was, you felt like, yeah. He said, basically in a nutshell, he felt like he was paying me too much money and so he, and he didn't understand that I had a contract's background, he didn't 

Rich Bennett 5:30
about. 

Tracy Beavers 5:30
know that 

Rich Bennett 5:31
I 

Tracy Beavers 5:32
said, "Okay, well, let me see the new contract." And I looked at it and the language in this thing was so ambiguous 

that there was no foothold for me and there wasn't going to be. And I was like, "Oh, my stars." I thought being in sales, I had control over my money and how much money I could make. I knew I never had control over my time in corporate 'cause it's age of five, one hour lunch, so much PTO vacation, whatever. But the money thing, this was a shock. And I was like, "Okay." And I thought, "I can't do this anymore." And then I thought, "Well, what the hell am I gonna do?" Because I can't go work for myself, that didn't look very good. So I was in a women's mastermind and thankfully, what they say about God's timing. I was in this women's mastermind and explaining what was going on and they were like, "You need to be a coach." And I was like, "I'm an Arkansas. We're slow on the trend." I was like, "I don't know what y'all are talking about." I mean, I'm not kidding, Rich. We are the last ones to have every-- Okay. And so I'm like, "Where are y'all talking about?" And they said, "You've always been a coach. You just can't see it because it's in you. It's part of-- And I was like, "Okay." And I looked back and they are right. People were always coming to me for advice on personal stuff, on professional stuff. And the most thing, the most thing that they were-- that does not sound right, grammatically correct. The most thing they were-- 

Rich Bennett 7:00
(laughing) 

Tracy Beavers 7:01
before, I swear I'm a highly intelligent woman. I went to college. 

Rich Bennett 7:05
(laughing) 

Tracy Beavers 7:06
But the most thing they were just saying again, they were coming to me a lot for sales and marketing. 

Rich Bennett 7:12
Right. 

Tracy Beavers 7:13
So how is sales so-- 'cause I thought, also these women helped me say, sales has always been easy for me. It's like breathing. It's no big deal. And they were like, "You need to be a sales coach." I'm like, "Sales is easy. Nobody's gonna hire me for that." And they were like, "Oh, no, you are so wrong." 

Rich Bennett 7:29
Oh yeah, they will. 

Tracy Beavers 7:30
And yeah, they did. And 

Rich Bennett 7:31
Yeah. 

Tracy Beavers 7:31
they haven't, here I am. So, you know, it-- And then what I did though is, if I had gone to my husband and said, "Guess what I'm gonna do. I'm gonna quit my really lucrative six figure job." 

Rich Bennett 7:44
(laughing) 

Tracy Beavers 7:44
And I'm gonna go make no money and hope that somebody hires me. What do you think? He would have been like, "You're-- I'm gonna take your temperature and we're going to the doctor because there is something wrong with you." And so, so I couldn't just quit. And also, we had these kids-- we still have these kids, but we have these kids that were in high school and middle school played every sport that had a ball. So, we had cars, prom, car, 

Rich Bennett 8:06
Right. 

Tracy Beavers 8:06
you know, all things. So, what I had to do was hatch a plan. So, I hatched a plan to fully exit corporate. But it took me about a year and a half because I was making an over six figure year salary. But as-- 

Rich Bennett 8:17
Right. 

Tracy Beavers 8:18
coaching and business and sales coaching started to grow, I was able to do what I call a step down plan. 

Rich Bennett 8:24
Yeah. 

Tracy Beavers 8:24
I stepped down to 

Rich Bennett 8:25
Smart. 

Tracy Beavers 8:25
a less-- Step down to a lesser role and that's growing. And then the-- the final thing was the title insurance company that I was doing business development for closed 

because we lost our VCs and our funding. 

Rich Bennett 8:39
Oh, wow. 

Tracy Beavers 8:40
And so, I was like, "Oh, here we go." And I said to my husband, "I really want to see if I can do this." And he's so funny. He's my biggest year leader. But he goes, "Okay, that sounds good. Let's see where you are in about six months." And I was like, "Okay." And in my mind, I was like, "Oh, it's game on, brother." 

Rich Bennett 8:58
Oh. [LAUGHS] 

Tracy Beavers 8:59
"Okay, we'll see where I am in six months." "He's being real sweet about it." And also scared about it. But then I'm over here going, "Oh yeah, I'm going to prove you wrong." So, anyway. So here I am. Gosh. Is five-ish years later? I can't remember, 'cause the pandemic is blurry. 

Rich Bennett 9:15
Now, you said something about Arkansas being slow. 

Tracy Beavers 9:19
But-- 

Rich Bennett 9:20
But at the same time, you mentioned how you were part of this women's mastermind group. 

Tracy Beavers 9:26
Which was a new thing at the time, here. 

Rich Bennett 9:29
But amazingly, there are still a lot of places that don't even know what a mastermind group is. 

Tracy Beavers 9:35
Yeah. 

Rich Bennett 9:37
Which blows me away? And some people you mentioned at too, they think, oh, yeah, another networking 

Tracy Beavers 9:43
Yeah. 

Rich Bennett 9:43
group, no, no, 

Tracy Beavers 9:45
Yeah, 

Rich Bennett 9:45
no, 

Tracy Beavers 9:45
no. 

Rich Bennett 9:45
no, no, no, no, no, no, no, big, big, big difference, big, different. Okay. So six years now, how long did it take you before you started seeing that it was working once you left the full time? 

Tracy Beavers 10:03
Yeah, 

Rich Bennett 10:04
corporate 

Tracy Beavers 10:04
America. Well, I did not replace my six figures until my second full year doing this 

Rich Bennett 10:09
second 

Tracy Beavers 10:10
full year, second full year, um, but it started working from the beginning, Because I used my local network, my warm market of people that knew my track record in sales, the same people who were coming to me asking for advice. And I 

Rich Bennett 10:27
right? 

Tracy Beavers 10:27
basically said, I'm starting this, these are my hourly rates, I can help you close more deals. I can help like some of the real estate agents that knew me really well, they hired me to help them set up their brokerages and get their teams running efficiently. And so it was more it was kind of business coaching mixed with sales coaching and I just got started and I knew once I got started and I loved it and I had proof of concept that I could scale it. And then then I discovered the online space with online courses and group coaching programs and things like that. And so I morphed into I morphed away from the local market, working in person, and now my audience is global, completely online. And Rich is so funny, I have family members that still do not understand what I do. Like I literally was having this conversation with one of my family members the other day. Because could you explain to me again exactly what you do and I was just in my mind I was like, he's never going to get it because it's so different from what they're used to being W2 employees and 

Rich Bennett 11:27
uh, huh. 

Tracy Beavers 11:27
You know, working in person and networking is in person. It's belly to belly. It's coffee chats. It's you know, I was just like, I tried really hard, but I don't know if I did a very good job. So we'll see. 

Rich Bennett 11:38
We'll 

Tracy Beavers 11:38
find out at Christmas. We'll find out at Christmas when he asks me again. 

Rich Bennett 11:42
That's very good, though, in two years because I think average is what, like three years, 

Tracy Beavers 11:47
Well, most businesses do not turn a profit, whether they are in person, boutique, online, whatever. Most businesses do not turn a profit before three to five years. 

Rich Bennett 11:57
yeah. 

Tracy Beavers 11:58
And so, um, I was profitable from the beginning because I bootstrapped the heck out of it. 

Rich Bennett 12:03
Yeah, 

Tracy Beavers 12:03
yeah. And I also parked a lot of my business money so that when the corporate job ended, I had a really nice nest egg built up in my business bank accounts. I needed it. I knew that if I quit, I was going to have the stress of paying the bills that I had for our house. 

Rich Bennett 12:23
I'm 

Tracy Beavers 12:24
hanging over my head and it was going to derail me and I just go right back to corporate. 

Rich Bennett 12:28
And I bet that stress level went down a lot. 

Tracy Beavers 12:31
It did. And it's been really fun to look back at my profit and loss statements from when I started. 

Rich Bennett 12:38
Yeah. 

Tracy Beavers 12:38
And now, and when I'm having a crap day and I'm like, nobody's ever going to hire me again. Nobody's going to sign up for my program. I can't coach my way out of a paper sack. I go back and I look at those profit and loss statements. And I'm like, Oh, no, Tracy bevers. You're telling yourself a crap story. Look here. The evidence is right here that you can do this and you are doing this. 

Rich Bennett 13:01
Now does your husband want you to hire him? No. 

Tracy Beavers 13:07
No, my husband is first of all, my husband is one of the nicest people you'll ever meet in your 

Rich Bennett 13:12
world. 

Tracy Beavers 13:12
entire 

Guaranteed. I mean, if you think I'm nice, you meet him and you're like, Oh, he is the nicest person I've ever, And so no, he is a very proud W2 company man all the way. He's worked for the company he works for for over 20 years. 

Rich Bennett 13:28
right. 

Tracy Beavers 13:28
And the entrepreneurial thing, not his jam at all. 

Rich Bennett 13:33
All right. So I have to ask you this. 

Tracy Beavers 13:37
But my son works for me. 

Rich Bennett 13:39
Does he really? 

Tracy Beavers 13:40
He's my podcast manager. 

Rich Bennett 13:41
Yeah. Oh nice. How would you had your convince your son to do that? Maybe I can convince my daughter into doing that. 

Tracy Beavers 13:48
So I got really lucky. Our kids are amazing. Emily is 26. She just turned 26. She's a police officer here in our city. 

Rich Bennett 13:56
Oh, tell her I said, thank you for her service. 

Tracy Beavers 13:58
And I will do that and thank you for your service. I see your hat with the Marines on it. And so she's doing really well, but she also understands possibility outside of a W2 job because of what she's watched me do. And then Jack, our son is 21. He's a junior at Saint Louis University and he's studying Marketing and Entrepreneurship. And when I decided to do the podcast, I said, Hey, I need a podcast manager. Plus, you know, we're kind of paying for his school. And 

And he was looking for ways to make extra money and so I was like, if you're good at this, I could potentially get you some more clients where you could make some money and not have to work at the campus bookstore. So, and then when he learned to script in like 15 minutes, which was really annoying, 

Rich Bennett 14:44
wow, 

Tracy Beavers 14:45
taken me three weeks to learn it. But yeah, so it's fun. I record it, I send him the pieces, he stitches them together, throws them into bus for out and off we go. 

Rich Bennett 14:54
So, has he started his own business now doing that? 

Tracy Beavers 14:57
Not officially, but the opportunity is there. He has a corporate internship this summer that he's really excited about. But the cool thing is though, unlike me, I couldn't see that there was anything else but corporate. 

Rich Bennett 15:14
Yeah. 

Tracy Beavers 15:15
But he and Emily can see that their possibilities outside, like the world is open. 

Rich Bennett 15:21
Yeah, oh yeah. 

Tracy Beavers 15:21
To them. And so if he wanted to do that, he totally could. 

Rich Bennett 15:26
Okay, I two questions for you. Well, the first one, you're going to laugh at this, but you know, your husband and your kids, especially your son, 

how does he feel about working for, I gotta try to phrase this properly, how does he feel about working for and how does your husband feel about being married to a jailbird. 

Tracy Beavers 15:52
I know. 

I think they're fine with it. You know, the funny part is, this is Jack Jack. So, John is my second husband. So my last name is Beavers. Jack's last name is, I'm not going to say it because I, you know, don't want to leave his anonymity anyway. Everybody knows my name, but his last name is different. And so he's 

Rich Bennett 16:13
Right. 

Tracy Beavers 16:13
so funny. He was riding up his resume and he goes, Mom, I can put down that I work for Tracy B. verse Coaching and they're never going to know you're my mom. And I was like, that's so awesome. When they call me for a referral and we like, Jack is the smartest boy I have ever met in my entire life. 

Anyway, 

Rich Bennett 16:32
you didn't see where I going there. 

Tracy Beavers 16:34
you? 

Rich Bennett 16:34
No, did 

Tracy Beavers 16:35
I think I did. 

Rich Bennett 16:35
With the 

Tracy Beavers 16:36
Facebook 

Rich Bennett 16:36
is. 

Tracy Beavers 16:37
jail thing, 

Rich Bennett 16:37
The Facebook jail, yes. I heard that on your episode. I'm like, Oh my God, this is just too hilarious. 

Tracy Beavers 16:43
I know it My husband knows that I am regularly in Facebook jail. It does not surprise him. 

Rich Bennett 16:47
Regularly? 

Tracy Beavers 16:48
Well, I mean, I, I'm a little bit of a rule breaker. I'll follow the rules unless the rules are stupid. 

Rich Bennett 16:55
Well, yeah, it makes yeah. 

Tracy Beavers 16:57
And when I am, okay, here's the thing. When I end up in Facebook jail, because I'm trying to DM somebody that wanted to join my free Facebook group. 

Rich Bennett 17:07
Wants 

Tracy Beavers 17:08
to connect with me because they want to join my free group. That's dumb. When I can't send them a DM, that's dumb. I'm not 

Rich Bennett 17:15
it's very stupid, 

Tracy Beavers 17:16
Not spamming people that I don't know. I'm not, 

Rich Bennett 17:19
right? 

Tracy Beavers 17:19
I'm not sending Rich a friend request and then going, Hey, do you need to hire a business coach? No, I'm trying to connect with these people that want to connect with me, but I happen to have hundreds of people every month and lots of people to DM every day because that's part of the way I do business. That's that's why I've been so successful in sales for so many years is because I build relationships and I make connections 

Rich Bennett 17:44
smart. 

Tracy Beavers 17:44
And the DMs is where I do that and I'm over here what in the Zuckerberg? Well, I got myself into it and the other thing is I use a CRM system called group track, 

Rich Bennett 17:56
Yes. 

Tracy Beavers 17:57
which is, have you heard of group track? 

Rich Bennett 17:59
I've never heard of it until I listen to your podcast. 

Tracy Beavers 18:03
It's amazing and it's one of the only CRM systems that integrates not, okay, so there's some out there that integrate with Facebook and Instagram and Facebook groups and all that. This is 

Rich Bennett 18:11
Right. 

Tracy Beavers 18:12
the only one that sends bulk messages in the DMs. So for example, I had, if I want to DM the people in my group and say, Hey, I'm going live on Thursday at 11.30. This is the topic. Would you like to know, would you like to get a 30 minute warning and come join me? Or what questions do you have for me and I'll answer them for you or something like that? And I want to send that to a lot of people in my group. I can just dial that in and write several different versions of it and the way the CRM system works is it pulls one greeting, one body, one closing and it mixes them up. And then it sends in in the DMs for me so I can go do something else. And 

Rich Bennett 18:52
Right. 

Tracy Beavers 18:52
so, but my fault was, this is where, this is where it went off the rails. So I was kind of new to using that feature and I, and they, the group track people told me this, they said, if you're new to bulk messaging, don't go, you know, blazing in there, sending 100 messages a day or might get a, 

Rich Bennett 19:08
right. And like, yeah, you don't want to be like spam email. 

Tracy Beavers 19:11
So, what did I do? I dialed it up to 100 because I thought, I'll just send all these DMs, it'll be fine. And the next thing I knew was like nothing was sending. So I had to, but it actually turned out to be something really funny. As you know, from the episode, Because I emailed my list and told them just I was in Facebook jail and could they send me a DM. And if they wanted to say, Hey, jailbird, that would be fine. And do you know how many day 

Rich Bennett 19:35
that 

Tracy Beavers 19:35
said, Hey, jailbird. 

Rich Bennett 19:36
Oh, I'm sure 

Tracy Beavers 19:37
And it was, it was really, it turned a really frustrating situation into something that was funny and a lot 

Rich Bennett 19:44
right. 

Tracy Beavers 19:44
of fun. And people, my list, my subscribers, well, I've never gotten so many replies in my entire life. I even had one girl say to me in the DMs she got Britain issues so cute she goes, Did you, did you do this on purpose as a strategy to get people to DM you? And I was like, no, but that's kind of fun. Maybe I should. 

Rich Bennett 20:05
Well, it makes me think because in you're right, I've gotten warnings for DM in too many people one time even like and even like in too many pages at one time. 

Tracy Beavers 20:16
yes, or commenting too much. And I'm 

Rich Bennett 20:17
Yes, 

Tracy Beavers 20:17
like, 

Rich Bennett 20:18
it's 

Tracy Beavers 20:18
this 

Rich Bennett 20:18
like, 

Tracy Beavers 20:18
is social media people. Why can't, 

Rich Bennett 20:20
right. 

Tracy Beavers 20:21
Let me be social 

Rich Bennett 20:22
which I don't understand. So one of the things and I don't know if group track does this. Everybody's got to have an email address when they sign up for social media. 

Tracy Beavers 20:35
Yeah. 

Rich Bennett 20:35
So does does this allow you to pull the email addresses so you can email them 

Tracy Beavers 20:41
or 

Rich Bennett 20:42
is there something like that? 

Tracy Beavers 20:43
So I don't know the answer to that question. 

Rich Bennett 20:45
What I did, 

Tracy Beavers 20:46
is that group track allows me to from my Facebook personal profile and my 5,000 friends and my and I don't think it allows to pull in followers. It's only friends friends that are connected with me they all go bulk like literally 

Rich Bennett 21:00
right. Okay. 

Tracy Beavers 21:00
Everybody lands into the CRM in a certain pipeline and stage. Their email is not pulled in. I don't think that there's a system that does that what it, what it can do though is, this is how, um, this is how I get the emails is when you, and this is a strategy I teach as a list growth strategy, because my free group grows my list by hundreds of people every single month. Most of the time I've not had any conversation with them. They have found me other ways and other strategies that I teach. But when you come to join my free Facebook group, you get three membership entry questions to ask, and the way I write mine, people want to give me their email address. 

Rich Bennett 21:40
Okay. 

Tracy Beavers 21:41
And so they pop their email address in there and then I go in and I opt them in for the freebie that they said they wanted and that's how they get on my list and that. And when then when I approve them into the group through group track, that email is pulled in onto the CRM. 

Rich Bennett 21:55
Okay. 

Tracy Beavers 21:56
So it is automatically pulled in because they put it there and also the answers to the membership entry questions are pulled into the CRM contact card, which is really cool because I'm asking questions like, um, you know, what kind of business do you have? And what's a big goal you have in the next three to six months? And that's a great market research for me where I can pull that and be like, okay, I've got an overwhelming number of people that are wanting to launch a course or they're feeling invisible and they don't know how to do social media or they're, you know, whatever the problem is. 

Rich Bennett 22:25
Right. 

Tracy Beavers 22:25
And that's really good market research information. So so the cool thing is that when they join my group, which is why it's called group track is really used more to track people in your group. But they are adding on LinkedIn and school, which 

Rich Bennett 22:37
awesome. 

Tracy Beavers 22:37
is really 

Rich Bennett 22:38
Oh. 

Tracy Beavers 22:39
Yeah. 

Rich Bennett 22:40
Yeah. Nice. Okay. 

Tracy Beavers 22:41
Yeah. 

Rich Bennett 22:42
Yeah. Do you I haven't used school yet? Have you? 

Tracy Beavers 22:46
So what frustrates me about school, Mighty networks, circle, heartbeat, um, could joby communities, all of these platforms that you can where you can make it community. Did I say circle? I think I did or you can make a community on another platform is that it is yet another platform that somebody has to go to. And what I have found my opinion, it's unpop might might be an unpopular opinion. If I'm going to have a community, it is going to be on Facebook. So I have a free Facebook group, um, my students that go through my eight week group coaching program they are in a private, student-only group, not in a different community. My alums of the program that are in the alumni mastermind, they are in their own group because everybody's on Facebook. Now, whether they like Facebook or not right now, that, you know, some people always have an opinion about something. But the truth is it's the number one 

Rich Bennett 23:38
Yeah. 

Tracy Beavers 23:38
platform for a reason and it's one of the first things people do when they wake up in the morning, they pick up their phone and they check Facebook. 

Rich Bennett 23:44
Yeah, something 

Tracy Beavers 23:44
whereas 

Rich Bennett 23:45
what are you going to do 

Tracy Beavers 23:46
exactly? So whereas if you said to me, I'm so excited you're going to join my membership. We're over on school. I'd be like, first of all, how do you spell that? Second of 

Rich Bennett 23:56
right 

Tracy Beavers 23:56
all, where is it? I've got to get another app on my phone. I've got to find it on my laptop. I will forget it's even there. 

Rich Bennett 24:05
That I agree with you 110% there and I think that's a problem too many people are on as many social media platforms as they can be on and you get lost you get lost in the shuffle Just like with Facebook. All right. How many different Facebook groups do you belong to? Do you know? 

Tracy Beavers 24:24
Oh gosh, I No, I've lost track. What I do know is I have about three to five. 

Rich Bennett 24:32
Okay. 

Tracy Beavers 24:32
For my Groups that I'm truly visible 

Rich Bennett 24:35
activism. 

Tracy Beavers 24:35
in 

Rich Bennett 24:35
Right 

Tracy Beavers 24:36
The other ones I have turned to notification. I haven't left the group But I've turned notifications off. Well, 

Rich Bennett 24:42
yes 

Tracy Beavers 24:43
Kind of forgotten about the group. So I might as well leave it by now, but yeah, so I'm probably in 20 to 25 groups but I really only pay attention to and 

Do visibility strategies in like three to five? 

Rich Bennett 24:56
That's one of the things I We talked about this not too long ago on an episode we did around table on marketing and we were talking about Facebook groups and 

This young lady was building Facebook groups for all her clients 

Tracy Beavers 25:11
Uh-huh 

Rich Bennett 25:13
And of course sending everybody invites and I was like hey cow. How many Facebook groups do I belong to now? 

Tracy Beavers 25:20
Yeah, it's a lot 

Rich Bennett 25:20
and I'm I'm looking it's like okay, well, why do I want to follow a? Right This particular type of Facebook group, which does not have anything to do with what I do it's so fourth So I finally got smart and narrowed it down to where even though I'm still members of those groups. 

Tracy Beavers 25:38
Yeah, I 

Rich Bennett 25:39
Followed the ones that Will be that would help me more and There's a new one. I got a join which I will be joining after we're done this in that's yours 

Tracy Beavers 25:50
Good 

Rich Bennett 25:51
yeah, yeah, yeah I will be I mean because I watched on on Alex's podcast 

Tracy Beavers 25:56
yeah, 

Rich Bennett 25:56
podcast to meet central back girl in your list 

Tracy Beavers 25:58
yeah, 

Rich Bennett 25:58
Yeah, I'll be listening to your podcast and you have a lot to offer 

Tracy Beavers 26:03
Thank you 

Rich Bennett 26:04
other entrepreneurs, and I think that's very important it's You had nothing that I mean come on, you're part of the mastermind 

Tracy Beavers 26:12
group I'm pretty smart 

Rich Bennett 26:14
smart. I mean, it's 

Tracy Beavers 26:15
Well, I'm 

Rich Bennett 26:15
I just blows me away. How many entrepreneurs or business owners? Don't even know what that is. 

Tracy Beavers 26:21
I know and I don't know how people build these businesses by themselves I really don't 

Rich Bennett 26:25
know 

Tracy Beavers 26:25
it is just such a freakin roller coaster and There's so many decisions to be made. I mean if I say it once I say it a hundred times to my clients and students They'll say should I do this or that and I'm like it depends 

Rich Bennett 26:38
Yeah, 

Tracy Beavers 26:38
it depends because you're gonna have an argument for everything You're gonna have somebody like me that's saying Exhaust all the free organic strategies you can before you pay for ads You're gonna have somebody that's a big paid ads person going none and no don't waste your time with organic It's too slow go do pay to I mean like it is so there are there's so much noise and there's so many opinions and People don't know who to trust in who's got the right answer right But what they need to do is trust themselves 

Rich Bennett 27:07
Yeah, 

Tracy Beavers 27:07
they just need somebody like me to say okay rich that idea and that idea sound amazing 

Which one feels better to you Mm-hmm 

Rich Bennett 27:16
Mm-hmm. 

Tracy Beavers 27:17
And have you go okay Tracy? I think I want to do a Okay, cool. Let's build a let's put it out there. Let's market it the right way because you can mark it almost Anything trust 

Rich Bennett 27:29
Oh, yeah 

Tracy Beavers 27:29
me and it sails long enough that if you put the right messaging on it people are gonna buy it That you've got to make that decision and that's so hard because it's like oh, what if I make the wrong decision? Okay, if you make the wrong decision, then you turn around and you make a different decision right you know, but yeah that the online space is just it's Crazy pants, there's so 

Rich Bennett 27:51
Or

Tracy Beavers 27:51
much. 

Rich Bennett 27:53
You're listening in the conversations with Rich Bennett, we'll be right back

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healthcareelktin.com. Tell them rich and Chris sent you how many... Well, I know you can't give me a number, but do you believe that a lot of entrepreneurs and even businesses are missing the boat by not building up their email list? 

Tracy Beavers 29:28
Yes, absolutely. 100%. Yes. 

Rich Bennett 29:32
Why do you think they're not doing it? I don't get that. 

Tracy Beavers 29:35
I don't think they understand the power of it and the purpose. So I delivered... I was one of the keynote speakers at the Arkansas 

Artcast podcast festival last November and speaking to a room of podcasters and my topic was "List Growth". 

Rich Bennett 29:52
Yes, 

Tracy Beavers 29:52
yes. And I told them when I started, I said, "Look, I'm sure you saw my name and this topic on the agenda for today and you thought, well, that's going to be a really interesting talk. That's the sexiest topic all here all day." But what I told them was, I said, "By the time I get done with this, you're going to know how sexy email list growth is and why you need it." And so I think they just don't understand the power of it because they think I'm going to build in the online space, so I'm going to go over on Facebook and LinkedIn and Instagram and I'm going to use Pinterest and I'm going to use YouTube and I'm going to reach my people there, and that's great. We need to do that. But if we were... You know this. If we rely on only that, we are building on rented land. And you know, at two years, I think it was two years ago, Facebook and Instagram shut down for 36 hours. 

Rich Bennett 30:42
Yes, I remember that. 

Tracy Beavers 30:44
I'm in the metal... 

Rich Bennett 30:44
People who are going ballistic, especially the ones that I don't understand is the ones that use Facebook as their company website. 

Tracy Beavers 30:53
Yes. You're exactly right. 

Rich Bennett 30:55
Oh, 

Tracy Beavers 30:55
Yeah. 

Rich Bennett 30:56
God. 

Tracy Beavers 30:57
So I'm a member of the metal leader's network. And when the lights came back on and we were all back on Facebook, I went into that group and it was so sad there were thousands of business owners that lost a lot of money because they did not have an email list. The ones that made money... One of my mentors sent two emails during that 36 hours. She didn't... I don't think she even knew because she doesn't handle the social media part. I think her team does probably think she knew it had shut down. And she sent two emails and she made $14, 000. And I made that point to the... The Rhyma podcasters. I said, "Which one would you rather be?" Would you rather be somebody whose business is in the dark, literally, and you can't reach your people, or would you rather be the person that could not care less about it? Because they know who their people are. They've held them close. They've built relationships with them. And they can send an email and make $14, 000. I mean the email list, you know this. I'm not telling you anything you don't already know, but the listeners might need a refresher. It's one of the biggest assets we have as a business owner. 

Rich Bennett 32:03
Yes. 

Tracy Beavers 32:04
Because not only can we pull people offline onto our list and have an opportunity to actually land in their inbox, which I like to call their living room. If I... I feel like if somebody lands in my inbox, it's like they're standing in my living room, right? Everybody has an email address, even my 82 year old mom, and she knows how to use it. So unlike social media, where a small percentage of your people are actually going to see what you're doing, even though it feels like you're naked on an interstate when you post something on Facebook, you're really not, right? I mean, literally, it feels like when you post something on social media that you're standing on the interstate with a big sign that says, 

Rich Bennett 32:42
"Look 

Tracy Beavers 32:43
at me, look at me, look at me, right?" We're not. A very small percentage of people see what we do, but in that inbox, I can email you and I can go, "Hey Rich, happy Wednesday. I hope your weeks gone well. This is what I'm talking about live tomorrow. I really hope you'll join me. By the way, how are you doing? Reply back. And you reply back. And then we have this dialogue like that whole situation with my Facebook jail thing. One of the blessings of it was, I got to have conversations with people I hadn't talked to in a while because a lot of them are not really on Facebook all that much. 

Rich Bennett 33:16
Right. 

Tracy Beavers 33:17
And so they weren't seeing my DMs and they weren't seeing my content, but it opened up that conversation where I could move them through my funnel even further. 

Rich Bennett 33:26
Yeah. 

Tracy Beavers 33:26
You know, so I could, I could talk all day about the importance of a list growth. 

Rich Bennett 33:31
Well, actually, do you use your email list for, and I don't know if you said someone else or not, but for a newsletter as well. 

Tracy Beavers 33:37
So what's funny is, people, when I think of a newsletter, I think of the church newsletter. like the paper newsletter, you get it church 

Rich Bennett 33:48
You know, 

Tracy Beavers 33:48
that has all the blocks on it 

Rich Bennett 33:49
difference. 

Tracy Beavers 33:49
about the 

Rich Bennett 33:50
Right. 

Tracy Beavers 33:50
going on at the church and so I know some people write their emails in a newsletter format. 

Rich Bennett 33:56
Right. 

Tracy Beavers 33:57
I just email my people because because one of the things that I do and you know this because you've listened to my show, I am all about building a business with ease and simplicity and I do not want to put together a five point newsletter every week. What I want to do is I want to go live every week as my regular piece of weekly content and repurpose the heck out of that including having it be the audio for my podcast, but the email to the list is going to be about 

Rich Bennett 34:25
that live. Yeah. 

Tracy Beavers 34:26
And send it to you on Tuesday. Hey, Rich, this is what I'm going to talk about on Thursday, live at 1130. I hope you'll join me. This is what you're going to learn being, being, being kind of to use the content and then the power in that email comes in the PS and the PPS. Where in the PS, I can promote something. 

Rich Bennett 34:41
Right. 

Tracy Beavers 34:41
Or I can give you something else to go connect with me deeper, like, hey, did you know that one of my best podcast episodes was about being in Facebook jail. Reply back and let me know if you want it and I'll send it to you. You know, and that gives people replying back to you, which makes the email delivery gods happy and more likely to deliver your emails to the right place. So if you can get people to start to reply to you in a fun way, not only does it open up the conversation again and you are brought back top of mind, but email gods are happy and those people are more likely. Your list is more likely to get your emails. 

Rich Bennett 35:14
Yes. And when it comes to your podcast, it's, I, I found this out yesterday. 

I had somebody read you out to me and told me that they're, they, they subscribe to the podcast. But she said that the links aren't working in the email. 

Tracy Beavers 35:35
Oh, no. 

Rich Bennett 35:36
I was like, what? So I, not great. And of course, I subscribed to my podcast too, which every podcaster should. 

Tracy Beavers 35:44
Right. 

Rich Bennett 35:44
But I never click on the links to check it. And sure enough, I checked and it wasn't working. 

Tracy Beavers 35:50
Oh, 

Rich Bennett 35:51
So I had to contact the source and with a 24 hours, they were able to get it working. But here's something that a lot of podcasters may not understand when you build that list up. And you put out a new episode, your subscribers get that automatically. That's a download. 

Tracy Beavers 36:10
Nice. 

Rich Bennett 36:11
And people, a lot of podcasters don't realize that. That's a majority of your downloads are going to come from your list. And let's be subscribed on Apple because when the, it that'll download it automatically as well. 

Tracy Beavers 36:26
Right. 

Rich Bennett 36:27
But oh, yeah, it's, and my other, the other one I do is for my other website, but that's a newsletter that goes out once a week. But it's important because, and this has helped my business, because my sponsors love the fact that there, at least my top level sponsors love the fact that they are mentioned in every newsletter. 

Tracy Beavers 36:48
Yes. Yes. That something that I mentioned to the rim of podcasters because I was talking to podcasters that are like me that use a, 

Rich Bennett 36:56
mm-hmm. 

Tracy Beavers 36:57
There's a top of federal strategy to sell my group coaching and my one-to-one services. But I was also talking to podcasters who hadn't monetized it yet and weren't sure they, what they wanted to do with it yet they had a show. 

Rich Bennett 37:09
Yeah. 

Tracy Beavers 37:10
What I was trying to impress upon them was, okay, if six months from now you decide you're going to be smart like Rich Bennett and get sponsors, and I'm a potential sponsor and you said to me, I've got an audience on social that's around probably 30,000 total across all platforms, but I have an email list of 4,000 people with an open rate of 40%. is what I 

Rich Bennett 37:37
That 

Tracy Beavers 37:37
mean my hat on as a sponsor. 

Rich Bennett 37:38
Yes. 

Tracy Beavers 37:39
Because here's another, here's an example I gave. This might blow your mind. Speaking of vanity numbers. As a sponsor, it does not impress me to know what you're following is on social. 

Rich Bennett 37:48
Right. 

Tracy Beavers 37:48
Here's why. I had a one-to-one client who hired me last summer. She has an Instagram account. Then she developed a YouTube channel. She had 500,000 followers on Instagram when we met. We worked together, not, this was not, I cannot take credit for growing her Instagram channel because I don't do that. That's not what I 

Rich Bennett 38:07
did. Right. 

Tracy Beavers 38:08
By the time our time together ended, she had 800,000 followers on Instagram. She created a YouTube channel. She had 300,000 subscribers on YouTube. Do you know how much money she was making? 

Rich Bennett 38:19
dollars. 

Tracy Beavers 38:19
Zero 

Rich Bennett 38:20
I'm not surprised. 

Tracy Beavers 38:22
Zero dollars because most of those people were warriors. Yeah. They were not her people. And so when somebody says to me, oh I've got an following of 100,000, my question is. 

Rich Bennett 38:34
How much you're 

Tracy Beavers 38:34
making? How much you make and are those people your people? It's kind of like when somebody says this also irritates me. I could get on a soapbox about this too, right? When I see somebody go, oh I had my first launch and it was a hundred thousand dollars. Do you know what my next question is? Let me see your profit and loss. What is 

Rich Bennett 38:51
Uh-huh. 

Tracy Beavers 38:51
your expenses on that? Because if I have a $50, 000 launch, OK? I'm trying to do math here and this is dangerous. If I 

Rich Bennett 39:00
000-- 

Tracy Beavers 39:01
have $50, 

Rich Bennett 39:01
[LAUGHTER] --and 

Tracy Beavers 39:04
my expenses are $20, 000. I've netted $30, 000. You have $100, 000 launch. You spent $70, 000 for that. You net $30, 000. On the face of it, it looks like you are more successful than me, when in reality we are even. 

Rich Bennett 39:19
Right. 

Tracy Beavers 39:20
And that really gets my goat in the online space. Because there's so much marketing and not telling the truth. 

Rich Bennett 39:29
One of the things that I always lay off at-- and I've been doing my podcast for 10 years now-- 

and I'm sure you've seen it where you get the emails from these marketing experts that 

will guarantee you so much. 

Tracy Beavers 39:47
Oh, 

Rich Bennett 39:47
yeah. But none of them know what ROI 

Tracy Beavers 39:51
is. Exactly. 

Rich Bennett 39:53
Let's say-- we admit, here you are. This is you don't even know what ROI stands for. 

Tracy Beavers 39:59
Right. 

Rich Bennett 40:00
And oh, 

Tracy Beavers 40:01
Yeah. 

Rich Bennett 40:01
I love messing with those ones now. 

Tracy Beavers 40:04
I just-- 

Rich Bennett 40:05
[LAUGHTER] 

Tracy Beavers 40:06
Let me-- the people who-- OK, and I'll just mention this and then I'll stop talking because I feel like people who also irritate me while we're talking about the people that irritate Tracey Beaver's. Here's another one. On LinkedIn, when I post something and some random dude-- 

--comments. And then the next thing I know, he's trying to connect with me. And I'm like, no. The other day, I reply back and said, please don't comment on my post anymore. I was just like, I don't want you to try to get my attention. I 

Rich Bennett 40:40
Yeah. 

Tracy Beavers 40:40
don't want to know that you followed me. I don't want to see you comment on my stuff. I'm not going to hire you to do SEO on my YouTube channel. You know what I mean? I'm like just stop. 

Rich Bennett 40:49
[LAUGHTER] 

Tracy Beavers 40:50
Stop with that. You know 

Rich Bennett 40:51
I 

Tracy Beavers 40:51
what 

Rich Bennett 40:51
mean? Now, I do-- I have to admit. 

I do-- --connect with people, and if I've had them on my show, because 

Tracy Beavers 41:01
That's right. 

Rich Bennett 41:02
I learned from them. 

Tracy Beavers 41:03
Yeah, no, that's wrong. 

Rich Bennett 41:04
And I want to keep learning. 

Tracy Beavers 41:05
Yeah. But you're 

Rich Bennett 41:06
Yeah. 

Tracy Beavers 41:06
not a-- For that point. 

Rich Bennett 41:08
Well, God, I hope not. I may be strange, but I'm not a stranger. No, I-- [LAUGHTER] 

Oh, God, 

Tracy Beavers 41:15
Yeah, 

Rich Bennett 41:16
this-- 

Tracy Beavers 41:16
no, that makes perfect sense, to connect. 

Rich Bennett 41:18
Yeah, and it's one of the things I love about Ponmatch. Because to me, it's a giant networking platform. And how many different people, besides Alex, have you talked to that you met through Ponmatch and you were able to learn something from 

Tracy Beavers 41:33
them? Oh, yeah. Yeah, for sure. 

Rich Bennett 41:35
It's crazy. And in fact, because I had to laugh, I had to-- I forget who I had on, but we were talking about mentors. And they said, yeah, I said, but can you have a mentor? And the person I don't even know they're your mentor? 

Tracy Beavers 41:52
Mm-hmm. 

Rich Bennett 41:53
And she's like, well, absolutely. 

Tracy Beavers 41:54
Yeah. 

Rich Bennett 41:54
But maybe you should tell them. 

Tracy Beavers 41:56
Yeah. 

Rich Bennett 41:57
Yeah. So I had to message Alex, because I learned a lot from Alex, just watching him and a couple other people in the podcast world. 

Tracy Beavers 42:04
Yeah. 

Rich Bennett 42:05
And then business wise, of course, I've learned a lot. So I had to message Alex, which I still haven't gotten on my show yet. I got to. One of these days, I might wait till the 750th episode. I don't know. Who knows? Anyways, all right. So I'm going off topic here. 

So tell-- I want you to tell everybody, because I'm going to look at it at the time to all the services that you offer to help them build their business and how they can get in touch with you. 

Tracy Beavers 42:36
Well, thank you for asking. I would love it since they're listening to this podcast. And they obviously love good shows. For them to come listen to mine, it's called Create Online Business Success. 

Rich Bennett 42:48
Great podcast. 

Tracy Beavers 42:49
Thank you. We launched that last summer, and it quickly rose up to top 5% according to listen notes. And I was just astounded. Because you never know if what you're going to put out into the world is going to be 

Rich Bennett 43:00
worth 

Tracy Beavers 43:00
a darn. But it's been a lot of fun. And so on that podcast, though, because I'm a list growth strategist, I will put something in the audio that's a call to action that leads to my list and also in the show notes. So that's a great place to find me and get on my list. Another great place to connect with me if they love Facebook groups. And they are an online entrepreneur that wants to be able to promote their offers any time, not in a spammy way, but in an authentic way. And connect with other people that are doing the same thing they are. The Facebook group is called Be a Confident Entrepreneur. Get visible, grow your email list and your income. Come join us. Just answer the membership entry question so we know you're not a bot, and we know you're a legit online entrepreneur 

Rich Bennett 43:45
or an online freak or something. 

Tracy Beavers 43:48
Whatever the case, just tell us, 

we take all plumbers, we don't 

Rich Bennett 43:52
judge. 

Tracy Beavers 43:53
And then in terms of my services, my favorite program right now is my eight-week group coaching program. It's called Business Visibility Made Easy. And as a list growth coach, I'm often asked how my list growth strategies differ from everybody else's that are out there. And my best answer is the other list building courses teach you how to identify your ideal client and create a free lead magnet and put it out on social. And both of those things are foundational and important. I have 10 other strategies I teach you and I teach you how to do everything else you can do to grow your list. Things like dialing in your Facebook personal profile as a list growth funnel. If you look at mine really closely, you'll see what I mean. Your Facebook Business page. Being in other people's groups, even the ones that don't allow promotion and allowing that to grow your list, being on a podcast and being an effective guest, you know, anyway, so it's so fun. And we launched that three times a year. So I think at the time of this episode, AIRs will be in summer. So we'll be launching again in the fall. And then I do offer a leap one-to-one coaching for those people that want to make a bigger investment in their business. And they really want a coach like me to, I like to say, I put on my scuba gear and I a deep dive into your business. Like I'm-- 

Rich Bennett 45:10
Oh, I love that. 

Tracy Beavers 45:11
I'm going into the business and I'm like looking at everything, turning stuff over, I'm listing things, I'm road mapping things, I'm keeping you on track, I'm keeping you accountable, you've got boxer access to me. So that's really, that's more of a deep dive. But a lot of people prefer, you know, just to have somebody that works just with them. 

Rich Bennett 45:30
Yeah. And actually, I'm glad you mentioned that too. And I've seen this a lot, but you in the beginning, you mentioned your 55, which-- 

Tracy Beavers 45:39
Yeah. 

Rich Bennett 45:40
I find hard to believe. 

Tracy Beavers 45:41
Thank you. 

Rich Bennett 45:42
much. 35. 

Tracy Beavers 45:43
Well, thank you very I'll tell my family. 

Rich Bennett 45:47
And I've seen marketing companies do this, which just blows me away. It'll say that you don't want to hire somebody our age because we don't know how social media 

Tracy Beavers 46:01
work. Yeah. 

Rich Bennett 46:02
What do you tell these people? 

Tracy Beavers 46:04
I can understand that. 

Well, how could I say this? 

Rich Bennett 46:11
It was the baby boomer's identity internet, I mean. 

Tracy Beavers 46:14
Yeah, I mean, I've been on it longer than I have. No. Let me say this. Let me say this. Do I know, am I a great at doing reels and being on TikTok? No. Do I want to be? No. Do I want to teach that? Heck, no. 

But I know how to grow a business using Facebook. 

But yeah, I have-- I have on the days when I talk crap to myself. I'm like, you know, one of those thoughts that enters my mind is like, what are you going to do when you're 60? These young people still going to hire you? Are you still going to be relevant? But yeah, no, that's a great question. That's a great question. 

Rich Bennett 46:56
Yeah. And the thing is with social media, it is tricky. Now I use it for like my one business or website. I should say because it's a good news website. 

Tracy Beavers 47:07
Yeah. That's 

Rich Bennett 47:08
So 

Tracy Beavers 47:08
nice. 

Rich Bennett 47:08
I promote the good news on that? 

Tracy Beavers 47:10
Yeah. 

Rich Bennett 47:11
The podcast, I'll put a video up every once-- does the podcast or does social media really get me listeners? No. 

Tracy Beavers 47:19
Yeah. 

Rich Bennett 47:19
I found there's-- the two things that work best to get me listeners is the email list. 

Tracy Beavers 47:27
Yes. 

Rich Bennett 47:28
Of course. 

Tracy Beavers 47:29
Yes. 

Rich Bennett 47:30
And actually advertising on other podcasts because people already listening on that podcast. 

Tracy Beavers 47:35
Yep. 

Rich Bennett 47:35
And that's where you're going to get listeners. However, 

Tracy Beavers 47:38
Yep. 

Rich Bennett 47:39
with the other one, it's completely different. I get a lot of-- My sponsors and everything are going to come from social media 

Tracy Beavers 47:48
Yeah. 

Rich Bennett 47:48
and from the groups. 

Tracy Beavers 47:49
Yeah. 

Rich Bennett 47:50
And at the same time, I am-- and this is something I've always told my kids. I don't care what field you get into, the education never stops. 

Tracy Beavers 47:59
No, it's true. 

Rich Bennett 48:01
And if you get into groups like yours, you're going to learn 

Tracy Beavers 48:04
more. 

Rich Bennett 48:05
And that's what-- and I think if people that you're trying to get-- you're trying to do business with, if they see that, they know that you're serious. 

Tracy Beavers 48:16
Yeah. Well, thank you. 

Rich Bennett 48:17
Yeah. I mean, it just makes sense. Why stop? You know? So my last question for you. 

Tracy Beavers 48:25
OK. 

Rich Bennett 48:26
What advice would you give someone who's juggling a full-time 

Tracy Beavers 48:29
job, 

Rich Bennett 48:30
but dreams of running their own business? 

Tracy Beavers 48:34
Yeah. I am actually asked this question a lot. And I love it because first of all, sometimes I can be an all or nothing person. And so at first when I was thinking, okay, I think I want to try coaching, I had an all or nothing mentality about it. I either have the corporate job or I don't. I either do the coaching or I don't. I didn't it didn't dawn on me for a little bit that I could do both at the same time and use that step down approach that I used to not stress myself out about the money but be able to have time in space to build it up. So don't have an all or nothing mentality about it. Try building your business alongside your corporate career. It takes a lot of intention. It takes a lot of planning and boundaries. None of those things are fun but it's the truth. I had to look at my week every week and put in all the known things. The kids PTA meetings, the kids ball games, those church for whatever stuff we're doing for family, doctors appointments, whatever, the known appointments, work, eight to five. And then I had to look and see and be honest, when are your pockets of time, Tracy? And it might eat Monday night for two hours, Saturday morning for two hours, Sunday afternoon for two hours. And that's only about six to eight hours a week. But I that's all I could do. So I had to be really realistic about what can I do and then share that with my family and say that way they knew I was not going to be working 24/7 

Rich Bennett 50:10
and 

Tracy Beavers 50:11
they could say, okay, well we want to have maybe night. Great. Let's have it on Tuesday night. I'm not working Tuesday night. You know, or I want to go do XYZ. Okay, cool. Let's do it on Wednesday night. You know, Thursday night I got to work or I could flip flop it. I could well, I said, okay, I'll change my hours to Wednesday night and then we'll go do that thing on Thursday 

Rich Bennett 50:27
night. Yeah. 

Tracy Beavers 50:27
You know, but you have to be really, you have to plan for it. You have to be organized with your time. You also have to understand what do you have to have minimum viable stuff to get this thing launched out into the world and it's not as much as you think. 

Rich Bennett 50:42
Right. 

Tracy Beavers 50:43
So that's my best advice. 

Rich Bennett 50:45
I think people need to understand that you need to work smarter and not harder. 

Tracy Beavers 50:52
Yes, and 

Rich Bennett 50:52
don't forget about family. 

Tracy Beavers 50:54
Right. 

Rich Bennett 50:55
Don't forget about yourself because you don't want to stress yourself out and health. 

Tracy Beavers 51:01
Yeah. 

Rich Bennett 51:02
Health plays an important part of that. Actually, I lied. I'm going to have one more question 

Tracy Beavers 51:08
you. 

Rich Bennett 51:08
for 

Tracy Beavers 51:08
No, no, no, here we go. 

Rich Bennett 51:11
But before I get to the last question, is there anything you would like to add? 

Tracy Beavers 51:15
I can't think of anything. This has been a lot of fun. 

Rich Bennett 51:18
Well, I want to open the door for you. I would love to get you back on for because I love to do roundtable discussions. 

Tracy Beavers 51:25
Yeah. 

Rich Bennett 51:25
On things. 

Tracy Beavers 51:26
Uh huh. 

Rich Bennett 51:26
And we got a couple coming up. Some we're doing in person, but I know what we'll be doing some virtually. I 

Tracy Beavers 51:31
Okay. 

Rich Bennett 51:32
definitely want to do one on a mastermind group. 

Tracy Beavers 51:34
That'd be fun. 

Rich Bennett 51:35
And some other ones. So my last question for you, then, you more or less just talked about it, but what is your during the work 

Tracy Beavers 51:47
week, 

Rich Bennett 51:48
your daily routine like the minute you wake up to when you go to bed? 

Tracy Beavers 51:52
Yeah, great. And I am. I love a routine. I do love 

Rich Bennett 51:57
It's 

Tracy Beavers 51:57
it. 

Rich Bennett 51:57
important. 

Tracy Beavers 51:58
So Mondays and Fridays, I do my very best to not have any public facing appointments. I therefore I do not have to wear makeup or fix my hair or wear pants if I don't want to. And I have time to go, I know or matching. 

Rich Bennett 52:13
Um, 

Tracy Beavers 52:14
that was kind of gross. Anyway. 

Rich Bennett 52:17
I 

Tracy Beavers 52:17
just I derailed the entire episode. Right? That one comment. 

Rich Bennett 52:22
Um, it's a jail thing, you know? 

Tracy Beavers 52:24
Yeah. It's back from when I was wearing the orange jumpsuit in the flip. 

Rich Bennett 52:27
Oh, God. 

Tracy Beavers 52:28
Um, so anyway, Mondays and Fridays are for me to either run errands or um, get content done, whatever. Um, every morning I have things that I call my morning routine where I am checking my DMs. I am clearing out emails. I'm responding to things that I can respond to in five minutes or less. I am maybe looking applying for a podcast. There's some, and I'm going into my Facebook groups that I love and I'm being of service and being visible there. Um, and then I do not see client, I see clients on Tuesdays, Wednesdays, and some Thursday afternoons, but not before 11 or 11.30 and not after 3.30 or 4. 

Rich Bennett 53:06
Okay. 

Tracy Beavers 53:06
And then that, so I know that those that block like Tuesday afternoons usually a blur of podcast interviews, clients, um, you know, networking, things like that that are public facing. But then, um, yeah, that's pretty much it. I mean, I, I just, I have that set of things that I do every morning, and then I have a set of things I do every afternoon. That way, I'm not in the DMs all day. I'm not in my inbox all day. It's, you know, it's very set. Um, that way I'm not ping-ponging all over the place because I was ping-ponging in the beginning and I, I was starting to just really burn 

Rich Bennett 53:41
out. Makes everything run a lot 

Tracy Beavers 53:43
Oh, and I also try to exercise every morning, take the dog for a walk, on the most mornings when I can, 

Rich Bennett 53:51
smoother. 

Tracy Beavers 53:51
when it's not raining or something like that. That's also something I do. That's one of the reasons why I don't really see anybody before 11 or 1130 because I want time to get my morning routine done, my coffee, but I'm up working 6.37 a. every day. 

Rich Bennett 54:05
Wow. At what time do you normally stop? 

Tracy Beavers 54:09
Usually, well, my husband gets home around five and then he's ready to have a cocktail around 530. So I really need to wrap it up and I call my mom every day at five. So I really need to wrap it up by five. And 

Rich Bennett 54:22
then, uh, 

Tracy Beavers 54:23
if, but sometimes it, I'll, sometimes I'll work till six if I need to. 

Rich Bennett 54:27
Maybe I need to start doing the, haven't 

Tracy Beavers 54:29
I? You mean calling your mom? 

Rich Bennett 54:32
Nah, my mom is a phone. That's gonna be scary because we'll be seeing her St. Patrick's Day, we always go to the cemetery. 

Tracy Beavers 54:43
Oh gosh. 

Rich Bennett 54:43
It's a tradition 

Tracy Beavers 54:45
Yeah. 

Rich Bennett 54:45
because my father passed away on, um, two days before St. Patrick's Day, which is his favorite holiday. 

Tracy Beavers 54:54
Oh, fun. 

Rich Bennett 54:55
So, and I've never seen this before. I'll, I'll never forget it. At the viewing, 

Tracy Beavers 55:00
Mm-hmm. 

Rich Bennett 55:01
We were tailgating. 

Tracy Beavers 55:02
Mm-hmm. Of course. 

Rich Bennett 55:03
So anybody that came there, me and my brother, older brother out there, they had to either drink a beer or do a shout for my father. 

Tracy Beavers 55:10
Love it. 

Rich Bennett 55:11
Then they would go in. 

Tracy Beavers 55:12
Yeah. 

Rich Bennett 55:13
And people at the funeral home didn't, they going to say anything 

Tracy Beavers 55:17
to cops. 

Rich Bennett 55:17
I 

Tracy Beavers 55:17
cared? 

Rich Bennett 55:17
mean, who 

Tracy Beavers 55:18
Yeah. 

Rich Bennett 55:19
Um, but now it's tradition, we go to the cemetery every St. Patrick's Day. 

Tracy Beavers 55:23
Mm-hmm. 

Rich Bennett 55:24
Well, probably the only people into the cemetery with a cooler full of beer, 

Tracy Beavers 55:29
I love it. 

Rich Bennett 55:30
and we sit at the grave site. We'll have a drink for dad. My sister will bring coffee for my mom. 

Tracy Beavers 55:37
Oh, that, 

Rich Bennett 55:38
That we had from, you know, then we had to the, um, to the one bar that'd go out for dinner 

Tracy Beavers 55:43
afterwards. 

Rich Bennett 55:44
long? 

Tracy Beavers 55:44
Yeah. How 

Rich Bennett 55:44
Can you tell where Irish? 

Tracy Beavers 55:47
amazing. I 

Rich Bennett 55:47
That's 

Tracy Beavers 55:47
love it. I think that sounds like fun. 

Rich Bennett 55:50
Oh, it, it's a, it's a blast and the kids love it. 

Tracy Beavers 55:54
Yeah. 

Rich Bennett 55:55
And of course, everybody wears green. I got, I'm going to actually dye my beard green this year. 

Tracy Beavers 56:02
Wow, be great. 

Rich Bennett 56:03
As long as it comes out, well, I got enough tigers. It'll, I, I messed up for same or not. No. Fourth of July, one year. 

Tracy Beavers 56:13
Uh-huh. 

Rich Bennett 56:14
Uh, we're at a party and there was a lady there that does say, hey, you got something you can dye my hair, my beard red, white and blue. She was sure she did it. I said, okay, after she's done, I was like, okay, what now I can go and go and watch. Yeah, she goes, no, it's permanent. I'm like, what? And I play Santa professionally. It took a while before it was like, I think November it finally came out. 

Tracy Beavers 56:37
Yeah. 

Rich Bennett 56:37
Oh, I was scared. I was scared. Never. 

Tracy Beavers 56:39
Oh my gosh. That's so funny. 

Rich Bennett 56:41
Tracy, I want to thank you so much. It, it's been a blast. Those of you listening, make sure that you listen to her podcast, create online business And uh, subscribe to it, of course. And go to her website as well, Tracy beavers.com. And it's Tracy with LA, T-R-A-C-Y. 

Tracy Beavers 57:03
success. Correct. 

Rich Bennett 57:03
I know some Tracy spell it with E or I. 

Tracy Beavers 57:06
There's all kinds of fancy ways to it. I got the boring version T-R-A. I did. 

Rich Bennett 57:13
Yeah. That's not boring. 

Tracy Beavers 57:14
I was boring. I always wanted an EE or an IE or an E-Y or whatever. No. 

Rich Bennett 57:20
I get upset because growing up, everybody called me Richie. 

Tracy Beavers 57:23
Yeah. 

Rich Bennett 57:24
But my parents always spelled it R-I-C-H-Y. I get upset because even my godmother and some other people will spell it either IE or T-C-H-I-E. I'm like, no. So that's why I dropped the Y part. It's just rich now. Tracy, thanks so much. 

Tracy Beavers 57:42
Thank you, too. 

Rich Bennett 57:44
Thank you for listening to the Conversations with Rich Bennett. I hope you enjoyed today's episode and learned something from it as I did. If you'd like to hear more conversations like this, be sure to subscribe to the podcast so you never miss an episode. And if you have a moment, I'd love it if you could leave a review. It helps us reach more listeners and share more incredible stories. Don't forget to connect with us on social media, or visit our website at 

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